#everything-marketing
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Hi. Does anyone here have an agency they love and recommend that specializes in:
• Primary: Shopify website design and maintainence (DTC e-commerce)
• Secondary: Organic social (own the channels, strategy, and content creation)
• Tertiary: Amazon (not now but near future)
• Early stage brands (5-10MM revenue, growing)
How have the tariffs impacted everyone’s performance? We’re seeing quite a decent drop in sales. Non-essential products, high AOV ($200 USD)
Hi folks, any recommendations for best survey apps? Ideally to see what reasoning is for customers showcasing intent but high abandoned cart rates. Any rec’s would be great!
How do you set up your wholesale MAP pricing?
- Do you allow your wholesale customers to sell below your retail price (and if so, do you have a set %?)
- How do you go about sale periods like BFCM etc?
ORGANIC INSTAGRAM QUESTION: We used to consistently hit 10k– per reel, but in the last 2 months, despite strong content, we’re stuck around 4k views.
❓ Any recent algorithm changes or posting cadence tips we might be missing?
IG organic has been key to keeping our CAC low, but it feels like a black box lately.
Podcast for sure
I used Kickbooster during my campaign and that was pretty good.
For the prelaunch I followed the Launchboom method for my list, asking people to make a $1 reservation for VIP status. Really good for evaluating ad costs and estimating how much traffic you can bring to the campaign at launch.
<@U07V88Q7822> is she a designer?
Hey All - if anyone is running surprise and delight campaigns for their top customers, I’d love to connect!
We’re piloting a S&D feature for Shopify shops and looking for input
Just a reminder - If you are looking to launch on Amazon this year, I can get you 12 month free amazon account management through Amazon. Keep me in mind.
Of course!
At first glance here are a few things!
High-Priority Improvements:
1. Clarify and Highlight Pricing & Variants
• The default selected product ("Hand Towel - Edge Stripe") at $22 may lead customers to initially underestimate cost.
• Suggestion:
◦ Clearly label pricing as "from $22" near the top.
◦ Consider defaulting to the most popular variant (likely "Bath Towel") to avoid confusion when price jumps significantly after selection.
2. CTA Button Optimization
• Your "Add to Cart" button currently blends in a bit with the page (standard black).
• Suggestion:
◦ Consider a brighter or more distinct color for the button to visually stand out.
◦ Alternatively, test a more luxurious or inviting phrase like "Add to Bag" which aligns better with your premium positioning.
Medium-Priority Improvements:
3. Trust Signals Near CTA
• You have nice shipping and return guarantees listed, but visually they're subtle.
• Suggestion:
◦ Add small visual badges/icons (e.g., a checkmark for "90-day returns," truck icon for "Fast Shipping") near the "Add to Cart" button.
◦ A small "Secure Checkout" badge/icon below or next to the CTA can increase confidence.
4. Better Placement of "Pairs Well With" Section
• Your cross-sell items ("You may also like") currently appear very far down the page.
• Suggestion:
◦ Move these cross-sells up, ideally placed directly below your primary product details or just below the reviews section.
◦ Clearly label it as "Complete the Set" or "Customers Often Bought With…" to encourage additional purchases.
5. Improving "Before and After" Section
• Your "Before and After" comparison is a great idea but visually unclear at first glance.
• Suggestion:
◦ Clearly label images ("Before" and "After") within the photo itself, and consider placing it closer to the top or immediately after the main product gallery to showcase the product impact earlier in the journey.
Low-Priority Improvements (Quick Wins):
6. Product Details Visibility
• The "Why You'll Love It" details section is valuable but currently lost between images and could be skimmed over easily.
• Suggestion:
◦ Bold key product benefits like "Quick-Dry Wonder" or "Spa-Worthy Softness" to instantly catch attention and improve readability.
7. Visual Repetition
• Some photos seem repetitive (e.g., similar stacked towel shots).
• Suggestion:
◦ Remove repetitive images or replace them with more
Does anyone have an all-star Amazon agency they love? Specifically looking for someone with experience in DTC fashion brands. Thanks!
Hi. has anyone worked successfully on a direct mail campaign with this co? Or others they would recommend (Shopify, DTC , large apparel brand). Any insights appreciated. Thanks
agree with @Jesse Tilner
Don't drive traffic to homepage.
PDP always.
You want to reduce the steps to conversion.
Also add on thank you page to boost your AOV.
Hi <@U07KDUF7S6N>! I know you’re looking for a freelancer, however my wife has a small boutique agency that can bring support to this. Happy to intro if you’re interested.
of course! It looks like there are several doubled images, maybe this was done by accident
you definitely need a photo that has all pieces staged and visible.
It might be my preference but I think the amount of content makes it confusing as to what you’re getting or wanting. ie. if you click bath sheet, the image doesn’t change to a bath sheet, so you don’t know what it looks like. these two images are the same, I don’t think you need both. I also think “only 1 no discount” is off-putting language, don’t make them feel bad for buying 1.
Just did a quick 10 second run through, but there is SOOOO much happening, i’m overwhelmed with content, I definitely would not drive traffic to the homepage. Are you’re ads targeting specific blankets? Drive to PDP. Also, this blanket I clicked on is sold out of 7 colors, could that also be why?
@Tim Masek can prop ba source someone for you
That's okay
What do you mean by converting Shopify landing pages? From Figma to Shopify? What platform (Replo/Gempages/others)?
Hi all! Does anyone have a recommendation for a print shop in Austin, Texas that prints packaging designs? It’s for a nasal spray so I’m looking for a vendor who can print both the box and the bottle labels.
Appreciate any recommendations!