Tobi Chapman's Profile
Tobi Chapman
Recent Messages
#marketing-content - December 10, 2025 at 01:51 PM
@Sambhav Chadha
#jobs-and-talent - December 10, 2025 at 01:51 PM
Can't say I know any GHL experts!
#marketing-cx-cs-retention - November 27, 2025 at 04:08 PM
Yeah I'd agree with @Fergal Dinan here - it will depend on the context of your brand/product, but excluding past 30-day purchasers will likely limit performance. Recency is one of the strongest indicators for someone to repeat a purchase. Generally, we might exclude purchased L3D or purchased L7D depending on brand context (e.g. price point, fulfilment times, product catalogue depth, etc).
This is especially important for new customers acquire during this period. Maximising the volume of 2nd orders for that cohort is crucial.
On the point of sending to the whole list vs 180 engaged, the goal is to maximise safe reach. If you are to send to your whole list, make sure you have strong exclusions in place to mitigate damage to deliverability (e.g. spam traps/never engaged, frequently bounced, etc). If you do send to your whole list, I'd recommend tapering back follow up sends to smaller segments.
#general-chat - November 13, 2025 at 01:18 PM
@Sambhav Chadha
#jobs-and-talent - November 07, 2025 at 09:00 AM
Thanks for the tag @Shin Takeda!
#general-chat - November 05, 2025 at 04:14 PM
@Aliona Cova recording a youtube video on this topic tomorrow so will share with you after!
Will shoot you a DM now to see what pointers I can give in the meantime.
#marketing-cx-cs-retention - November 05, 2025 at 04:13 PM
Collecting zero-party data upfront about pain point/goal/motivation and then mapping that up to the post-purchase communication is great - resource heavy due to the content variation needed but massively increases relevance of comms which lends itself to better retention.
<@U087CT353DF> makes a great point - RFM models show that recency is one of the strongest indicators for likelihood of another purchase. There's nuance to it based on the brand and price point (e.g. immediately upselling someone as a basic t-shirt brand is great, but doing it as a mattress brand likely won't perform anywhere near to the same level and could even tarnish the relationship).
A cool one to try is using the order editing app to hold peoples orders and allow them to add additional items at a discount.
I've got a cool plain-text email format I'll share on the session 👀
#jobs-and-talent - October 30, 2025 at 09:10 PM
I believe was exploring that
#general-chat - October 28, 2025 at 12:41 PM
Loop subscriptions!
#marketing-paid - October 27, 2025 at 07:40 PM
@Nativ Yanko?
#marketing-cx-cs-retention - September 18, 2025 at 08:57 PM
Thanks @Nativ Yanko - <@U07MA4RJ3HA> I'll shoot you a message
#marketing-creatives-lp - September 10, 2025 at 02:33 PM
@Nativ Yanko?
#marketing-paid - September 06, 2025 at 03:05 PM
@Sambhav Chadha @Aditya Mahapatra
#jobs-and-talent - September 01, 2025 at 04:04 PM
@Will Laurenson
#marketing-paid - August 21, 2025 at 11:34 AM
@Nativ Yanko
#marketing-creatives-lp - August 12, 2025 at 02:32 PM
@Will Laurenson
#ops-supply-chain - August 09, 2025 at 11:43 AM
You can also automate list cleaning with this article!
#marketing-paid - July 30, 2025 at 06:09 AM
@Nativ Yanko?
#general-chat - July 30, 2025 at 06:09 AM
<@U07TS08A8UW>
#marketing-creatives-lp - July 29, 2025 at 08:25 PM
@Brennan Tobin
#jobs-and-talent - July 29, 2025 at 03:54 PM
<@U07TS08A8UW>
#marketing-paid - July 22, 2025 at 11:00 AM
@Nativ Yanko
#marketing-paid - July 22, 2025 at 11:00 AM
@Nativ Yanko?
#marketing-paid - July 12, 2025 at 12:46 PM
@Nativ Yanko!
#marketing-creatives-lp - June 25, 2025 at 07:54 PM
@Will Laurenson
#marketing-creatives-lp - April 24, 2025 at 06:23 AM
<@U07TS08A8UW> for primary!
#jobs-and-talent - April 09, 2025 at 07:54 PM
@Will Laurenson for CRO!
#marketing-creatives-lp - April 07, 2025 at 07:37 PM
@Will Laurenson
#marketing-creatives-lp - March 12, 2025 at 08:06 AM
@Sambhav Chadha @Aditya Mahapatra!
#email-sms - February 27, 2025 at 04:11 PM
For copy + design, check out
#email-sms - February 27, 2025 at 04:02 PM
@Sandeep Bansal What makes you say 40%? This seems like an arbitrary number with no weight behind it.
@Anthony Guynes unless you are super stretched for time, I'd argue you don't need someone to be running your campaigns at this point.
There are plenty of AI tools out there that are perfect for brands of your size where you want to keep on top of sending emails, but don't have the budget to work with a freelancer/agency. Cost efficient and very little time commitment on your side.
#meetups-events - February 24, 2025 at 08:33 PM
March 21st-23rd. Dominican Republic. 20 brands.
3 days of everything on international expansion and DTC growth.
Masterclasses from the likes of Mike Fata and Jeremy Horowitz.
Check for more info.
#marketing-creatives-lp - February 21, 2025 at 02:42 PM
@Jordan Williams one for you 👀
#general-chat - February 20, 2025 at 04:08 PM
@Nativ Yanko!
#general-chat - February 20, 2025 at 04:07 PM
@Sambhav Chadha @Aditya Mahapatra!
#meetups-events - February 14, 2025 at 03:38 PM
March 21st-23rd. Dominican Republic. 20 brands.
3 days of everything on international expansion and DTC growth.
Masterclasses from the likes of Mike Fata and Jeremy Horowitz.
Check for more info.
#marketing-creatives-lp - January 29, 2025 at 10:20 PM
@Will Laurenson!
#general-chat - January 27, 2025 at 05:59 PM
@French It would be great to have a chat. Sending you a DM to find out more.
Appreciate the tag @Shin Takeda 🫡
#email-sms - January 13, 2025 at 05:04 PM
Thanks for the tag @Will Laurenson - @Derrick Karani would love to have a chat and tell you about our approach to retention marketing at Everboost.
#marketing-cx-cs-retention - January 10, 2025 at 04:49 PM
Legend, thank you man! Dropping you a DM for a little more info
#general-chat - January 10, 2025 at 04:45 PM
Hey guys, does anyone have experience with ? If so, would love to get an honest review of it!
#marketing-cx-cs-retention - January 10, 2025 at 04:44 PM
Hey guys, does anyone have experience with ? If so, would love to get an honest review of it!
#ops-supply-chain - January 10, 2025 at 04:44 PM
Hey guys, does anyone have experience with ? If so, would love to get an honest review of it!
#marketing-creatives-lp - January 02, 2025 at 01:50 PM
@Sambhav Chadha thoughts on point 1?
#marketing-creatives-lp - December 05, 2024 at 04:48 PM
@Laurent Maas I wouldn't necessarily create an entirely new domain. Plus, we need to ensure that sending domains are aligned with the website domain to be compliant.
You're going to have to really tighten your segments of who you're sending to for a period of time to ensure any emails sent get good open + click rates, which will send positive signals to ISPs.
A couple of questions for you:
- Do they have all key exclusion segments setup? (e.g. spam traps, chronic email bouncers, etc.)
- Have you run an inbox placement test with a tool like Glockapps?
#marketing-paid - November 18, 2024 at 09:03 PM
@Will Laurenson
#meetups-events - November 18, 2024 at 11:41 AM
Hosting an event in mid-January of next year in the Dominican Republic on everything international expansion for brands!
Scuba diving, beach BBQs, and sunset yoga are just some of the extra activities we'll be doing 👀
Shoot me a DM if you're interested and I'll send further details!
#brand-wins - July 25, 2024 at 02:32 PM
LFGGGGG
#marketing-paid - July 25, 2024 at 12:13 PM
@Brennan Tobin
#marketing-paid - July 18, 2024 at 07:04 PM
@Brennan Tobin