Tobi Chapman

#everything-marketing - April 24, 2025 at 06:23 AM

<@U07TS08A8UW> for primary!

#jobs-and-talent - April 09, 2025 at 07:54 PM

@Will Laurenson for CRO!

#everything-marketing - April 07, 2025 at 07:37 PM

@Will Laurenson

#everything-marketing - March 12, 2025 at 08:06 AM

@Sambhav Chadha @Aditya Mahapatra!

#email-sms - February 27, 2025 at 04:11 PM

For copy + design, check out https://getripple.ai/

#email-sms - February 27, 2025 at 04:02 PM

@Sandeep Bansal What makes you say 40%? This seems like an arbitrary number with no weight behind it.

@Anthony Guynes unless you are super stretched for time, I'd argue you don't need someone to be running your campaigns at this point.

There are plenty of AI tools out there that are perfect for brands of your size where you want to keep on top of sending emails, but don't have the budget to work with a freelancer/agency. Cost efficient and very little time commitment on your side.

#meetups-events - February 24, 2025 at 08:33 PM

March 21st-23rd. Dominican Republic. 20 brands.
3 days of everything on international expansion and DTC growth.
Masterclasses from the likes of Mike Fata and Jeremy Horowitz.

Check this out for more info.

#everything-marketing - February 21, 2025 at 02:42 PM

@Jordan Williams one for you 👀

#general-chat - February 20, 2025 at 04:08 PM

@Nativ Yanko!

#general-chat - February 20, 2025 at 04:07 PM

@Sambhav Chadha @Aditya Mahapatra!

#meetups-events - February 14, 2025 at 03:38 PM

March 21st-23rd. Dominican Republic. 20 brands.
3 days of everything on international expansion and DTC growth.
Masterclasses from the likes of Mike Fata and Jeremy Horowitz.

Check this out for more info.

#everything-marketing - January 29, 2025 at 10:20 PM

@Will Laurenson!

#general-chat - January 27, 2025 at 05:59 PM

@French It would be great to have a chat. Sending you a DM to find out more.

Appreciate the tag @Shin Takeda 🫡

#email-sms - January 13, 2025 at 05:04 PM

Thanks for the tag @Will Laurenson - @Derrick Karani would love to have a chat and tell you about our approach to retention marketing at Everboost.

#cx-retention - January 10, 2025 at 04:49 PM

Legend, thank you man! Dropping you a DM for a little more info

#general-chat - January 10, 2025 at 04:45 PM

Hey guys, does anyone have experience with https://www.swap-commerce.com/? If so, would love to get an honest review of it!

#cx-retention - January 10, 2025 at 04:44 PM

Hey guys, does anyone have experience with https://www.swap-commerce.com/? If so, would love to get an honest review of it!

#tech-talk - January 10, 2025 at 04:44 PM

Hey guys, does anyone have experience with https://www.swap-commerce.com/? If so, would love to get an honest review of it!

#everything-marketing - January 02, 2025 at 01:50 PM

@Sambhav Chadha thoughts on point 1?

#everything-marketing - December 05, 2024 at 04:48 PM

@Laurent Maas I wouldn't necessarily create an entirely new domain. Plus, we need to ensure that sending domains are aligned with the website domain to be compliant.

You're going to have to really tighten your segments of who you're sending to for a period of time to ensure any emails sent get good open + click rates, which will send positive signals to ISPs.

A couple of questions for you:

1. Do they have all key exclusion segments setup? (e.g. spam traps, chronic email bouncers, etc.)
2. Have you run an inbox placement test with a tool like Glockapps?

#paid-media - November 18, 2024 at 09:03 PM

@Will Laurenson

#meetups-events - November 18, 2024 at 11:41 AM

Hosting an event in mid-January of next year in the Dominican Republic on everything international expansion for brands!

Scuba diving, beach BBQs, and sunset yoga are just some of the extra activities we'll be doing 👀

Shoot me a DM if you're interested and I'll send further details!

#wins-and-humblebrags - July 25, 2024 at 02:32 PM

LFGGGGG

#paid-media - July 25, 2024 at 12:13 PM

@Brennan Tobin

#paid-media - July 18, 2024 at 07:04 PM

@Brennan Tobin

#everything-marketing - July 12, 2024 at 05:54 PM

@Sambhav Chadha @Aditya Mahapatra?

#email-sms - July 12, 2024 at 05:54 PM

Hey @alex garcia!

Sometimes this happens when something like an incorrect 'First name' variable has been added to the email.

Are you using any dynamic variables?

#everything-marketing - July 11, 2024 at 09:20 AM

Hey @Alan Scanlan!

There are a lot of factors that could be coming into play here, so it's hard to give an exact reason, but here are some questions to get you thinking:

1. What is your subscription:conversion rate? (of those who sign up, who actually place an order?)
2. What is your current email campaign cadence?
3. What is your current strategy when it comes to exclusion segments with campaigns? Adding a video I made on why quality > quantity when it comes to building your email list:

https://youtu.be/QLskGDtDn_A?si=_HfuWPyrglXh9aJN

#everything-marketing - July 10, 2024 at 02:44 PM

@Alicia Gan

#everything-marketing - July 04, 2024 at 06:42 AM

@Will Laurenson for sure!

#email-sms - July 04, 2024 at 06:42 AM

Yeah, it's very situation dependant!

Some other factors to consider are:

• What will your sending cadence be?
• Have you moved over from another ESP and pulled engagement data from there?

#general-chat - June 19, 2024 at 04:59 PM

@Aditya Mahapatra!

#cx-retention - June 13, 2024 at 02:10 PM

I've heard some say that setting up dedicated click tracking has helped them to mitigate it.

#everything-marketing - June 12, 2024 at 08:22 PM

@Aditya Mahapatra and @Sambhav Chadha ☝️

#everything-marketing - June 12, 2024 at 04:44 AM

@Will Laurenson is your man!

#jobs-and-talent - June 11, 2024 at 07:26 PM

Great product, great people, great company.

GREAT opportunity!

#everything-marketing - June 11, 2024 at 07:05 PM

@Will Laurenson?

#paid-media - June 11, 2024 at 07:05 PM

@Nativ Yanko Will have some good recs!

#jobs-and-talent - June 11, 2024 at 12:24 PM

Thanks @Will Laurenson! @Josh Walker how can I help man? Or feel free to shoot me a DM.

#the-welcome-mat - June 05, 2024 at 05:47 PM

@Brian Roisentul Welcome man!

#tech-talk - June 04, 2024 at 06:25 PM

Thanks @Alicia Gan!

@Monal Gehlot shooting you a DM.

#email-sms - May 29, 2024 at 07:26 PM

@Dana Doron Gotcha. 3 days in this case is likely fine. It very much depends on how 'aggressive' you'd like to be with the attribution. Going too small may give false readings on Klaviyo's true attribution.

You should also consider other factors like what are you doing on the paid ads side of things and how will this influence attribution.

Happy to talk more about this in DMs!

#email-sms - May 29, 2024 at 05:16 PM

@Dana Doron Ahh my bad! I was supposed to say Apple privacy opens.

Let's take 3 examples when using the 'Opened or clicked email (excluding Apple Privacy opens)' option in the klaviyo's attribution:

1. Someone has Apple privacy turned on --> Apple privacy automatically opens an email, they don't click and purchase a product = Not attributed to klaviyo
2. Someone has Apple privacy turned on --> Apple privacy automatically opens an email, they do click and purchase a product = Attributed to klaviyo
3. Someone has Apple privacy turned off --> They manually open an email, they don't click and purchase a product = Attributed to klaviyo

#email-sms - May 29, 2024 at 08:21 AM

Hey @Dana Doron, it's very much brand-dependent. A couple things to consider when setting the attribution window:

• What industry are you in and what are you selling?
• What is your current sending cadence?
When it comes to opens, there is an option within Klaviyo to exclude them, but still have all other opens included.

#everything-marketing - May 24, 2024 at 05:18 AM

@Will Laurenson

#the-welcome-mat - May 19, 2024 at 06:49 AM

@Sivert Ridderseth Welcome man! Good to have you hear.

This guy is super smart when it comes to paid media!

#jobs-and-talent - May 12, 2024 at 05:59 PM

Shooting you a DM @Steve Bazant!

#cx-retention - May 06, 2024 at 01:10 PM

JudgeMe or Junip!

#paid-media - May 03, 2024 at 03:50 PM

@Zachary Cannon?

#everything-marketing - May 01, 2024 at 05:30 PM

@Tony Zheng Echoing what @Will Laurenson has said. A lot of brands fall into the trap of using random national days as content ideas which ultimately causes confusion in your subscribers and ruins the perceived value of the brand.

Any email that is in the sphere of your brand and provides some form of value (e.g. education, comedy, etc) is great. For example, a gym wear brand could share a workout Spotify playlist. That being said, you do have to just sell in some emails. You don't ask, you don't get.