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What’s up @channel! New episode just dropped | Season 12, Episode 8
The Story Behind Sharma Brands + DTC Success (from Ecom North)
🔗 Listen Now:
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🎥 YouTube...coming soon!
👉 Curious how @Nik Sharma built Sharma Brands from scratch?
▪︎ Or what it’s like to actually know Pitbull (yes, that Pitbull)?
Catch the full story:
• The Journey :
◦ From gap year to NYC agency hustle
◦ Why Nik pivoted from tech to DTC
◦ How failing fast became his secret weapon
• Client Service that Wins🔧 :
◦ The Five Minute Rule: reply within 5 minutes if it’s before midnight
◦ How fast responses earn trust (and cash)
◦ Why good service beats fancy decks every time
• Agency vs In-House vs Freelancing🏗️ :
◦ When to bring it in-house
◦ When to outsource to an agency
◦ Why some brands need a hybrid approach
• Building a DTC Brand🚀 :
◦ Nik’s positioning playbook
◦ Subscriptions: the key to long-term growth
◦ Audience perception: why it’s everything
• Influencers & Creators🤝 :
◦ Beyond TikTok—why newsletters & LinkedIn matter
◦ The power of seeding (not just for plants 🌱)
◦ Building real brand momentum through creator relationships
• Spicy Takes from Nik🔥 :
◦ Everyone’s sleeping on TikTok Shop
◦ The hidden costs of not knowing your ops
◦ What makes influencer ROI trackable today
💭 Want smarter strategy with sharper ROI? Tune in and level up your game! 🧠
thank you ❤️ @Anubhav Narula
What’s up @channel! New episode just landed | Season 12, Episode 7
-Reviews, Rates, and ROI: Ecom Strategy Breakdown-
🔗 Listen Now:
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👉Margins are tight. Ad costs are rising. TikTok Shop’s changing the game (again).
@Nik Sharma breaks it all down and shares how to play smart when the landscape’s moving fast.
• Ecom Strategy in 2025 📊🔮🚀
◦ How great content helps offset rising ad costs
◦ Why TikTok Shop reviews hit harder (no fakes allowed)
◦ Should you hire an agent—or rework your tech stack?
• Influencers = More Than Just TikTokers 👥✨
◦ The real value of seeding
◦ Why bloggers, newsletter writers & LinkedIn folks matter too
◦ How to build real brand momentum through relationships
• Spicy Takes from Nik🔥
◦ Why everyone’s sleeping on TikTok Shop
◦ The hidden cost of not knowing your ops
◦ What makes influencer ROI trackable today
💭Want smarter strategy with sharper ROI? Don't miss out! 🧠
What’s up @channel! 🎉 New episode has arrived | Season 12, Episode 6
Redefining Media and Marketing Measurement
w/ Michael True, CEO of Prescient AI
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
🎥 YouTube: Coming Soon
MMM ain’t dead — it’s having a moment.
✨This week, @Nik Sharma chops it up with Michael True to talk about how brands are shifting away from pixel panic and toward smarter, story-driven measurement.
• Media Mix Modeling in 2025 🔮:
◦ Why real-time tracking’s slipping
◦ When to use MMM (and when not to)
◦ How to layer MMM into your existing data stack
◦ Why it’s no longer a once-a-year project
• The Halo Effect & Real Attribution 🌀:
◦ What Cardi B has to do with media measurement
◦ Measuring the invisible impact of top-of-funnel spend
◦ How to show ROI on campaigns that don’t convert right away
• Turning Data Into Decisions💡:
◦ Reporting as storytelling — and why it actually matters
◦ How to frame results for internal teams & execs
◦ What marketers are doing wrong when presenting data
• From Music to Millions 🎶💰:
◦ Building models for the music industry (pre-Prescient)
◦ Managing $200M+ in monthly media across CPG, DTC & retail
◦ What Mike learned working with brands at scale
• Spicy Takes You’ll Hear 🌶️:
◦ Why "last-click" is the laziest metric
◦ Why no one really understands incrementality
◦ Why CPMs don’t mean what you think they mean
💭 Want to measure smarter — and actually defend your budget?
Hit play, then drop your favorite insight from the episode in the thread 👇
What’s up @channel! 🎉 New episode is live 🚨 | Season 12, Episode 5
Creative Chemistry and Building a Beverage Brand
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📽️ YouTube: Coming Soon
🔥 Trying to market a non-alcoholic, THC, elderflower beverage? Yeah, that’s a lot—and that’s exactly why this episode hits.
Aaron from BRÉZ breaks down how to build brand and awareness when your category is still misunderstood. This one’s a creative goldmine if you’re in beverages, wellness, or any restricted vertical.
• The Formula for Brand & Buzz⚗️:
◦ Positioning a cannabis-infused drink without being cliché
◦ Why BRÉZ refuses to compete on price
◦ How they frame the experience—not just the product
◦ What problem they’re really solving (and why that matters)
• Platform Bans? Workarounds Ahead🚫:
◦ Navigating TikTok & Meta ad restrictions
◦ Creative language tricks to avoid blocked terms
◦ Is AppLovin the secret ad weapon?
• Price = Perception💸:
◦ Why Aaron says cheap pricing cheapens the product
◦ The psychology of premium in a new space
You don’t need a THC drink to learn from this—just a desire to market smart, stand out, and build community around experience.
🔥 Drop your favorite insight from the episode in the thread 👇
re: LS latest episode: send over your landing pages for review! @here
What’s up @channel! 🎉 New episode just dropped ✨ | Season 12, Episode 3
The REAL Growth Lever Most Brands Overlook
🔗 Listen Now 👇👇👇
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🎥 YouTube:
🔥 This one’s for the growth folks, media buyers, and CRO nerds:
@Nik Sharma breaks down one of the most slept-on levers in growth: landing pages.
• Why Most Brands Miss the Mark 🚩:
◦ It’s not your ads—it’s what happens after the click.
◦ Most landing pages don’t convert because they’re not built to.
• Nik walks through:
◦ Hero product bundles that drive AOV 📦
◦ Listicles that convert like mad 📄
◦ Lead-gen pages that actually work 🧪
◦ BYOB (build your own bundle) flows 🧰
◦ Social proof layouts that build trust fast 💬
• Educating vs. Solving :
◦ Nik breaks down why most brands stop at “awareness” and never get to action. Landing pages are your chance to close the deal.
If you’re spending on paid and not seeing ROI, this episode is your fix.
Let’s turn clicks into customers. 💰
🔥 Don’t sleep on this one—drop your favorite takeaway in the thread 👇
What’s up @channel! 🎉 New EPISODE just dropped! 💥 Season 12, Episode 2 | Getting Creative In a Hard Field
🔗 Listen Now 👇👇👇
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⚠️ Beverage might be the hardest DTC field to crack… and BRĒZ is making waves.
@Nik Sharma sits down with Andrew Deitsch, Creative Director at BRĒZ, to talk through exactly how they do it—with a killer creative process that punches way above its budget.
👉 Here’s what you’ll get in this one:
• Standing Out in a Crowded Market 🧠 :
◦ Beverage is oversaturated—how do you cut through?
◦ What BRĒZ does to actually stop the scroll
◦ Why clarity > complexity when it comes to visuals
• The Power of 3D Modeling in Creative 🎨 :
◦ How 3D renders help Andrew prototype fast and pitch big
◦ Why showing your idea in 3D beats just talking about it
◦ Real examples from BRĒZ’s process and how it elevates their branding
• Using AI in Your Creative Stack (Without Losing the Sauce) :
◦ Where AI actually helps in workflows: ideation, media buys, optimization
◦ Why AI shouldn't run the show—but can totally fill in the blanks
◦ Andrew’s take on using tools like ChatGPT in a creative-led org
• Bonus: Making Products Look Ice Cold 🔥:
◦ The secret weapon? A spray bottle and a sharp eye
◦ How Andrew creates those “thirst trap” shots on a scrappy budget
◦ Why it’s all about texture and timing in post-production
Whether you’re deep in the creative trenches or leading a brand in a crowded space, this episode is packed with ideas you’ll want to steal.
Tap in now — you’ll thank yourself later. ⚡️
What’s up @channel*l! 🎉 New *SEASON has arrived! 🪂 | Season 12, Episode 1
Entrepreneurship, Creative, Crowdfunding, and More (with Kevin O'Leary of Shark Tank)
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
🎥 YouTube: Coming Soon… ⏳
⚠️ This one’s got it all — creativity, celebrity brands, and some brutally honest takes:
@Nik Sharma sits down with Kevin O’Leary of Shark Tank to talk entrepreneurship, marketing, and why bad creative is killing campaigns.
• Why Creativity Still Matters in 2025 🎨:
◦ From low-budget ads to million-dollar productions, Kevin breaks down how creative can make or break your entire marketing effort.
▪︎ Why “bad creative” ruins everything
▪︎ What real storytelling looks like in ads
▪︎ The difference between campaigns that sell vs. those that flop
• Are Celebrity Brands Doomed? 👀:
◦ Kevin shares why some famous faces aren’t converting into sales.
▪︎ Spoiler: The audience smells BS a mile away. Authenticity wins—every time.
• The Truth About Crowdfunding 💸:
◦ Is it still relevant? Is it dead? Or just misunderstood?
◦ Kevin breaks down the pros, cons, and how to do it the right way.
• Kevin’s Real Thoughts on Poppi 👀:
◦ He passed on it on Shark Tank... but what does he really think now?
◦ Plus, why Shark Tank is “the American Dream personified.”
💡This one’s packed with sharp insight and zero fluff. If you’re building anything in 2025—you need this episode.
Don’t miss out! 🔥
What’s up! ⚡ New episode just dropped! 🎙️
Season 11, Episode 11 | Listener Mailbag: AOV, Product Concepts, Marketing Talent & More
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📹 YouTube: Coming soon
🔥 In this episode, @Nik Sharma covers YOUR most-asked questions:
• How to Boost AOV 🚀:
◦ The messaging trick that turns into leads
◦ Should you bundle? Should you A/B test? Nik’s take
◦ Smart ways to increase order value without killing conversion
• Testing New Product Concepts 🛠️ :
◦ A fast (but $$$) way to validate new products
◦ A slower, organic approach that costs way less
◦ Which method fits your brand?
• Finding Elite Marketing Talent 🔍 :
◦ How to spot the best in the game
◦ Beyond LinkedIn—Nik’s hiring playbook
◦ The traits that separate good from great marketers
This episode is packed with insights to help you scale smarter.
Don’t miss out! 👀
What’s up! | The latest episode is here 🎙️ Breaking Down the Marpipe Report: Catalog Ads + DPA
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📹 YouTube: coming soon
🔥 @Nik Sharma ran the numbers with Marpipe, and here’s what he found:
• Catalog Ads = The Carpool Lane 🚗:
◦ Are you getting priority placement or stuck in traffic?
◦ Why catalog ads work better with the right mix of supporting ads.
◦ The trick to making Meta’s system work for you.
• DPAs on TikTok & Snapchat: What’s Changing?📲:
◦ These platforms are pushing hard into DPAs & catalog ads.
◦ New traits & tags that can make your ads perform better.
◦ How to adapt your strategy before everyone else does.
• The “Add to Cart” Test That Changes Everything :
◦ A small tweak that impacts how people shop.
◦ Why your CTA matters more than you think.
◦ How better product feed optimization = more conversions.
If you're running paid social, this is a must-listen. DPAs & catalog ads aren’t going anywhere—so make sure you’re ahead of the curve.
Don’t miss out! 👀
Next 3 Episodes are absolute bangers! Stay updated! Wanna guess what they are about?
What’s up @channel! 🎉 New episode just dropped! 🎙️ Season 11, Episode 9 – The Truth About Offshore Hiring
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📹 YouTube:
🔥 This episode breaks down everything you NEED to know about hiring offshore talent:
• Why Offshore Hiring is a Game-Changer 🚀:
◦ The real benefits (and myths) behind hiring overseas
◦ How offshore hires can help you scale faster than you thought possible
◦ The key skills they need
▪︎ Figma, Meta Ads & more
• How to Find & Manage Offshore Talent 🌍:
◦ The best ways to recruit top-tier talent
◦ Why flexibility matters
▪︎ Think nights & weekends
◦ How organizations like Oceans can connect you with A+ hires
• Setting Up for Long-Term Success 📈:
◦ Crafting job descriptions that attract top talent
◦ Communication strategies when your team is 10,000+ miles away
◦ Managing PTO, benefits & keeping employees engaged
This episode is packed with tactical hiring insights to help you scale smarter.
Don’t miss out! 👀
I think on S11 E3 and the newsletter Nik mentioned:
'Paying PR agencies egregious amounts of money. Instead of spending $25,000 per month on a PR agency to get you into online publications that no one reads, spend that money on an agency that will help you light up 500 to 1,000 videos on short-form content platforms per day. The everyday person selling with video or live stream content is the new PR.'
Can someone recommend an agency that does something like that?
@Luke Yarnton Would love to test it too!
@Sambhav Chadha - DM'd you
@Luke Yarnton would love to test
To Niks point about influencer outreach:
I hacked together a tool that hit's my Klaviyo database against a big influencer database (they luke like 5mil influencers in there). The idea is that I now know which of my organic shoppers have more than 4k followers. Makes influencer outreach way less painful if i'm reaching out to influencer who already know my brand (Typically I find 150 influencers for every 10k customers)
Happy to share the tool if anyone wants to test it.
Feel free to share your thoughts!!!
Checking this out!
letsss gooo! thanks for that
episode-resources
If you were looking for the sign-up link for the virtual summit Nik mentioned, it’s working now! Here it is: .
What’s up @channel! 🎉 A new episode just dropped! ⚡ Season 11, Episode 7
🔗 Listen Now 👇👇👇
🎧 Spotify:
🍏 Apple Podcasts:
📹 YouTube:
⚠️ This episode covers the latest in telemedicine, subscriptions, and audience relationships:
• Meta Ads vs. Health & Telemedicine 💊 :
◦ Meta’s new restrictions on health-related ads (hair loss, SSRIs, male meds)
◦ How these changes impact older audiences relying on Facebook for product discovery
◦ The brand recognition loophole—why established brands can still break through
• The Subscription Landing Page Hack 📦 :
◦ Why too many clicks are killing your conversion rates
◦ How to streamline the user journey for more sign-ups
◦ The one small tweak that could drastically improve retention
• Are You Building Relationships or Just Selling? 💡:
◦ The key difference between transactional sales and long-term brand loyalty
◦ How to educate and engage your audience beyond just selling a product
◦ Real strategies for turning repeat customers into brand advocates
This episode is packed with tactical insights you can apply today.
Don’t miss it! 🔥