#marketing-paid
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Has anyone tried out Triple Whale's Moby AI for creating and publishing ads?
Anyone see any impact to performance with the news cycle? We were RIPPING and then Sat afternoon went 100% cold. Like, CAC increased 10x.
Couple thoughts here
I always ran campaigns audience first, creative second. high level structure would be: new customer acquisition, retargeting, cross sell (with in each had multiple audiences to optimize between)
creative/messaging strategy
• do you need the post drop? how much time is there between sell out and building demand for the next?
• can you do a presale instead of grabbing emails?
• to theo's points it depends how many skus are in each drop
last thought - i've always leverage the test and learn mentality - try the above track sales and see what works, remove what doesn't
Youtube Shorts Retargeting: We have been blowing up with our Youtube channel shorts and I wanted to do a retargeting campaign for shorts the same way we do on Meta. Has anyone seen anyone luck with this with this?
Context:
• DTC niche bra company
• Sub $1m yearly revenue
Tracking - Does anyone have any experience of using apps such as wetracked and Aimerce to handle meta pixel integration and server side event tracking etc?
I’m currently using the default Shopify Meta app but I’m looking to integrate a second pixel, so looking for the best solution for this.
tia
Hey <@U0833SNBH7A>
I have 2x brands that do weekly/monthly drops consistently.
These items never return, so its very much gone if they missed this drop.
It's a tricky ad account, but both brands have grown over 10x over the past 3 years, and over the past year we've followed something close to the below:
• Evergreen Max Volume campaign
◦ Brand ads that speak to the season or brand as a whole
◦ We add creatives to this at least every 2 weeks or so
◦ These vary in performance, can do well, can go through some dips
• Product/collection specific campaign
◦ ABO
◦ I don't love ABO, but what I've found is that if there are 15 skus dropping, we'd have around 3-6 ads per sku
◦ And if I go CBO, it often only spend on a few creatives
◦ The performance starts out incredibly well, as the ad is so focused on that sku and its benefits
◦ But as the stock or sizing gets low, the performance drops sharply
◦ So then it becomes such a manual process to kill these ads and check stock everyday
◦ So the solution thats somewhere in the middle has worked really well over the past year is:
▪︎ Group a few skews together
▪︎ Launch 8-15 ads in that ad set that covers those
▪︎ So the end result is an ABO, with 3-5 ad sets, each covering a few skews with some flexibility to meta to chose which creatives do well
▪︎ Going full manual and marketing each skew is not an option budget and learning phase wise and going full CBO let meta decide led to many sku's not selling out and the add account looking good, but not the brand's profit
Happy to be challenged on improving this structure, always looking for different thoughts on this.
This is the best middle ground I've found between Meta flexibility and making sure most Sku's get some visibility/sell's out to a decent % - measured only by the brand's Net Profit
I agree with @Charles Tichenor IV and you can just drop new creative into the regular campaigns.
why would this not just b evergreen?
Let's hear from @Fergal Dinan @Theo van Wyk @Nativ Yanko @Simonas @Ricky Gilbert @Nick Selman <@U09KB376KV3> @Charles Tichenor IV!
Is anyone utilising the meta catalogue feature for video? I.e you upload video into your product pages in Shopify and hide them, and meta will use these in catalogue ads?
How do you guys read Pinterest ads performance? Platform data is looking good based on e.g. 30/30 attribution model, GA click data obviously looks very different/poor, too small for significant holdout tests. CPM very cheap, CPS about 1/3 of Meta. Catalog only, spending on Search and related pins.
Crazy high CPMs (up to $380), what to do?
We just launched ads for our health supplement, and the CPMs are CRAZY HIGH!
As high as $380 USD 😳
It's day 2 of running ads and our average CPM is $144.
20 ad creatives in one CBO.
We have decent creative diversity with 5 to 8 primary texts each, 3 to 5 headlines each, 2 descriptions.
Destination URL is shopify PDP.
Some of the creatives have no words at all, just a simple photo of the product...yet still $100+ CPM
What's the #1 thing you'd recommend I work on to reduce CPMs?
I'm not sure if it's a ad copy problem, creative problem, campaign structure problem, or funnel problem.
But since the creatives and copy are diverse, I'm leaning toward an issue with the landing page, but interested in your expert opinions.
(The FB Page health is good even though it has few posts)
Thank you in advance!
For people using Northbeam how are you getting around the issue of not having LTV aggregation by source, i.e. for a subscription brand Facebook led to subscriptions with an average of 12 months while Google only 3 months. To me I just can’t understand why a tool of this caliber doesn’t have this functionality.
hi all - are you hearing any news on iOS 26 privacy changes on attribution since Jan 6th?
The landing page view rate has been heavily impacted since Jan 6th
@Zachary Cannon Landing pages for TOFU traffic - listicles/articles/5 reasons why (stuff usually reserved for Meta) - interesting. 2025 Q3-Q4 was our first time running proper landers on Meta and had some unreal results, especially from listicles. Will test those out on Google as well!
Is that 20x excluding brand terms?
Right now off the top of my head
• More PMAX segmentation - e.g. more campaigns particularly for higher sku count businesses
• Landing pages for TOFU traffic - listicles/articles/5 reasons why (stuff usually reserved for Meta)
• Demand Gen - ripping top performing statics from Meta in display placements + Reels in YT shorts (though caution here, not every style will work 1:1. Just because it works on Meta it may well tank on Google
Its a whole lot easier to manage an ad account with a single product, and given your budget spend per day I would be rotating this new content into the existing Campaign. Facebook will spend at some point on the new ads, however your ultimate goal is to get that CPA as low as possible.
As bunty said, you can turn off underperforming ads however its advised against doing it. I personally do it from time to time when I feel like the spend could be going elsewhere.
I would continue this structure until you are spending at least 1K a day, and you are creating iterations of the same ad to test. This is when I run testing adsets before moving the winners over to the ASC. Some will say this is an old structure and not applicable anymore, however I like this structure as I not only see what ad is performing, I can also scale at the adset level in the testing campaign if its performing well.
This is particularly helpful when you have mutiple products.
Just a question on this. Are you selling a single product?
What's sort of budgets are you running? Is there any other campaigns you have in place? As much detail as possible would allow a bit more feedback.
Hi there, anyone using something other than TripleWhale (used in the past) or Northbeam for attribution.
I realize those platforms can solve much more, that's why we have a call scheduled with Northbeam but it's been a few years since I look at the space so wondering if you all have positive experiences with other tools.