#paid-media

Yep - they definitely did some changes recently. We were seeing those glitches and others. For now, we're manually checking every ad before it goes live and also after it goes live.

FYI everyone: Temu now has ~11k ads that went live in the past couple of days on Meta in the US. So if you're seeing any fluctuations in performance this week, that may be why.

I’m looking to hire a paid search part-time contractor to help with a few clients. Does anyone have any recommendations?

Anyone running Facebook for a canned beverage DTC?

What's ur mode AOV looks like?

<@U07J4NG4MFT> Just sent you a DM

@Nativ Yanko

We're looking into Matter and https://www.marketer.com/ right now.

Still determining if the investment in learning the tool / trusting the tool is worth it.

Hey all! Can anyone recommend a good agency or freelance that can help a small brand (~20k / month ad spend ) with ad content strategy + execution?

Looking for someone that:
1. Is open to working with a relatively new brand
2. Will work with me to develop creative strategy, then handle execution
3. Can produce a mix of content styles (low-fi, high-fi, etc.)
4. Would be good at identifying “low hanging fruit” my account is missing
5. May or may not handle media buying (highest priority is to simply get a flow of content right now)
Planning to reach out to a list of agencies I’ve found online, but would also love to hear any recs anyone has. Thank you!

I don't think so. The offerings are the same, so product level changes won't happen anytime soon ( my guess ). There are plenty of problems that Zuck needs to solve at Meta 😂

Happy to help

Anyone else getting crushed since the weekend on Facebook?

No u won't, cuz both are same just different terminologies

Genuinely wondering what the difference is?

Anyone have a preference between Marpipe/Socioh/other alternatives?

Who all here have been testing upper funnel event optimizations?

1. What's your setup looking like - video view, view content, add to cart?
2. Any specific audience like lookalikes, interest or broad?
3. What % of your budget goes towards upper funnel?

<@U083TGXUE5B>

Hi! We're a bamboo toilet paper brand that does $1M/month across DTC & Amazon. We're finding that we're hitting a wall scaling our meta & google spend (we're seeing CAC increase exponentially) so we are looking for paid media partners that can help us scale to the next level profitably! Curious if there are any recommendations for agencies that have worked with brands of similar size that can help us 🙂

We've seen great results from https://joinbrands.com/ and https://minisocial.com/.

Saral or insense

Hi everyone! We're carving out extra budget for mid/upper funnel channels for Q4 and are in between YouTube (Demand Gen) and OTT/CTV. Does anyone have experience with either or both?

Hey everyone, looking for some advice on a tricky issue we’re having with a client.

We’ve been running Meta ads for a few weeks now with very little traction, and after digging into the data, we noticed a massive drop-off between outbound clicks and landing page views. On average, only around 17% of outbound clicks result in landing page views. Our highest performing campaign only hit 40%, which still seems very low.

I spoke with Meta support to rule out any tracking issues. They said everything looks fine on their end, but mentioned that because the pixel is installed via Shopify, they can’t confirm whether it’s firing correctly. Worth noting:
• We did previously have issues where the pixel was double-firing the Add to Cart event but not tracking Initiate Checkout at all. That’s since been fixed, but I’m still suspicious about the integrity of the pixel setup.
• The PageView event may not be firing properly, or there could be a delay/inconsistency.
We’ve considered the landing page itself as a potential issue, it does load slightly slowly, but the client insists it's still faster than many of their (successful) competitors.
Other thoughts we’ve had:
• Possible bot traffic inflating outbound clicks
• Audience quality or engagement issues
Would love to hear from anyone who’s encountered something similar or has ideas on how to troubleshoot this. What would be your first steps to isolate the issue?

Thanks in advance 🙏

Hi all, I need some help regarding the budget schedule tool in Meta. So everyone says that it’s best to not increase your daily budget by 25% a day.

Our business spends around 120k a month on Meta and we have lead campaigns and purchase campaigns. Around 80% goes to lead and 20% goes to purchase campaigns. But since 2 months we’re testing this where we, in the first 5 days of the month take 30% from the leads budget and that amount we put into the purchase campaigns. So our purchase campaigns jump from 800 euro a day to almost 1.8k a day. That jump is more than the 25% that everyone says not to cross.

Yesterday I had our monthly call with our Meta rep and I explained him this situation we have and he told me that if I use the budget schedule tool it won’t have issues with that high increase.

Anyone can confirm this?

Any help is much appreciated!

Ps my native language is Dutch so my apologies in advance for any grammatical errors.

Has anyone worked with a really strong Landing Page strategy company? Not necessarily looking for an LP tool at the moment - more so a strategic partner on a few LPs at the moment

Hi guys

I need your guidance!

I used to work with a brand that sold GLP1 medicine (6 months ago) since that I haven't been associated with the account/pages.

BUT…

7days ago I got notified by Meta that they have restricted my account from running ads until the 16th of July. (Because of the ad that was launched on last December and was against policies)

I would need the access ASAP so I could work with my current clients.

What is the best way to solve this? (I have tried to contact Meta but their support is 💩

Plan B: USE my other personal account for running ads, any risks with that? I know Meta does not like having multiple accounts.

Any guidance would be appreciated!