#paid-media

Thread

Kara July 02, 2025 at 03:12 PM

Hi everyone! We're carving out extra budget for mid/upper funnel channels for Q4 and are in between YouTube (Demand Gen) and OTT/CTV. Does anyone have experience with either or both?

Stephen Racano July 02, 2025 at 03:47 PM

I have experience with both of these for Geologie. Both worked well for driving awareness. Depending on the budgets and goals you might want to lean more into one or the other. If more DTC focus and you have a good Google ads budget already demandgen works really well. If omnichannel focused and you have Amazon or retail presence then CTV might be better option. Happy to share more learnings if you want to reach directly