Charles Tichenor IV's Profile
Charles Tichenor IV
Recent Messages
#paid-media - July 16, 2025 at 12:51 AM
Happy to help
#paid-media - July 16, 2025 at 12:51 AM
Marpipe
All day
Every day
Lemme know if you need anything rlse
#los-angeles - July 04, 2025 at 09:31 PM
happy Fourth of July everyone and if anyone is in the LA area and wants to come to my house for a pool party, let me know
#self-promotion - July 01, 2025 at 06:20 PM
🚨 Accepting 1 New Client for Personal Management 🚨
After a long pause, I’m opening up 1 new spot for direct, hands-on client management.
Here’s who I’m looking for:
âś… Ideal Client Requirements:
• Meta Ad Spend: $100k+ per month
• E-commerce Brand (preferably scaling, not struggling)
• Looking to buy back time and scale operations through smarter decisions and fewer mistakes
đź“„ Deal Structure:
• Monthly contract with a 3-month initial commitment
• Fee: $10k–$15k/month depending on incentive structure
• Higher retainer = lower rev share incentives
Who You Get:
• Me – guiding strategy and performance
• My business model development partner – dialing in your growth roadmap
• My execution + data partner – handling the day-to-day and keeping the machine tight
This is not:
đźš« A creative agency
đźš« A Google/Email solution
đźš« A last-ditch effort to save a sinking ship
This is:
âś… A high-touch partnership built for brands that want to scale efficiently
âś… A team that brings clarity, confidence, and high-leverage thinking
âś… A setup where your bank account is the only boss that matters
We do not chase attribution.
We focus on profit, decision quality, and real business results.
If we don’t pay for ourselves, we part ways.
If this sounds like you, apply here:
👉
#self-promotion - June 30, 2025 at 02:13 PM
(they) Finally Said the Quiet Part Out Loud
Your Ads Suck and It’s Not Your Fault
No more guessing, no more “best practices” that don’t scale.
If you're a Facebook Ads contractor, SMMA media buyer, or just sick of campaigns that used to work suddenly falling off a cliff… this is your fix.
I’m giving you the full Meta Ads scaling strategy straight from the $1M/month Meta Performance Summit.
Go to Disrupter Academy on YouTube and watch the video today.
It’s live in just a little bit and I’ll be in the LIVE CHAT and COMMENTS helping everyone in real-time.
I'm pumped to see you there—and I can't wait to help you stop living in ROAS denial and finally run ads that don’t fall apart after 3 days.
#paid-media - June 29, 2025 at 04:09 AM
why abo?
#self-promotion - June 28, 2025 at 11:00 PM
You’ve probably heard the noise about the Meta Performance Summit and all the 2025 updates…
This Monday at 1PM EST I’m dropping every single deck and presentation from the summit… free.
No gate. No gimmicks. Just raw info.
I’ll be live for 90 minutes breaking it all down…
how to drop your CPAs… lower your CPMs… boost your AOV… and actually scale the right way in 2025.
Facebook flipped the script this year…
and yeah… it’s a big deal.
#paid-media - June 27, 2025 at 06:14 PM
Man... i got a Disrupter School Masterclass on it
DM me... I'll get you in it free
#paid-media - June 25, 2025 at 09:29 PM
You'll likely have to make an account to run ads from
and get your clients to give access to that account
this can happen
I just did a video on this today
I'd run from personal for now
and then setup the dummy acct
#paid-media - June 25, 2025 at 07:57 PM
cost caps?
#paid-media - June 25, 2025 at 03:29 PM
Done it for a long long time
What’s the question
But simple
Any and every ad impact all others
#self-promotion - June 25, 2025 at 03:29 PM
My ad account got banned after spending $500M+.
So I built a 3-part system to get yours back too.
It’s everything I wish I had—scripts, links, templates, and backup plans for any platform.
No fluff. No hacks. Just a clean path to recover and scale.
How to Recover a Banned Meta Ad Account in 2025 — Step-By-Step Guide
#self-promotion - June 23, 2025 at 03:27 AM
I just got back from the Meta Performance Summit—and I brought the receipts.
I teamed up with Ben Heath, Dara Denney, and Mr. Paid Social to talk about everything advertisers need to understand going into 2025. This isn’t recycled advice or guru nonsense—it’s straight from the rooms where Meta’s best are building the future.
Here’s what we covered:
âś… Why CPMs are rising (and how to beat them)
âś… The death of last-click attribution
âś… Why incrementality is the new ROAS
âś… How creators and partnership ads are changing everything
âś… Trial reels, clean data, and the real way to scale in 2025
If you run Facebook or Instagram ads, this is the most important conversation you’ll watch all year.
👉 Watch it here on YouTube »
#paid-media - June 20, 2025 at 04:30 PM
I’d be SUPER caution about buying accounts
The best practice is to leverage a service with managed account relationships
I actually JUST finished a video on this
Coming out on Tuesday
#paid-media - June 18, 2025 at 07:39 PM
• Reach / Impressions
• Clicks + CTR
• ROAS
these don't matter...
also, Campaigns don't talk to each other, so any campaign you run will compete with every other campaign you run
and this volume of spend
if focus more on buillding the audience
and selling to the audience you have
#new-york - June 18, 2025 at 04:59 PM
damn I don't get there till friday
#paid-media - June 17, 2025 at 03:03 PM
And no, there is no product profile that scales faster than others and a lot of people will say a lot of things on the Internet and almost all of it is bullshit
Products and niches don’t scale business models do
And it is not uncommon for people to be sitting on a far more efficient business model than their ad spend is currently taking advantage of
Also, most of those people that you’ll see bragging about two or 3X their ads spend at two or 3X ROAS don’t tell you about what happens the next week when it all breaks
#paid-media - June 17, 2025 at 03:02 PM
Bro, targeting by the way is focusing your ads spend on the people who are aware of your business and engaging with your brand the way that I’ve taught people to do this for years is by focusing on site traffic and people who have engaged with your Instagram account or our following you this way, you’re reaching that high-quality traffic for a much lower price and odds are at a couple hundred bucks a day. You don’t need to be reaching anybody outside of this audience once you learn how to build it.
#paid-media - June 17, 2025 at 03:01 PM
I would definitely check search and email list because that’s why you’re running the ads
Remember, Facebook ads don’t make sales. They attract more attention and amplify what your business already does. It’s essentially buying more organic traffic that goes through the rest of your marketing funnel.
#paid-media - June 17, 2025 at 03:01 PM
We were talking about Videos work way better remember that videos tend to earn more attention and statics tend to sit lower in funnel
Even when you’re using broad targeting
And this is because they tend to be more engaging and statics can be shown in more places
It’s not about finding a killer ad it’s about having the combination of images and videos that get you to an efficiency that’s good enough across your overall marketing mix for eating to be able to spend more money
#paid-media - June 17, 2025 at 02:58 PM
If almost all of your friend is coming on me and you are super efficient my biggest question is why are you not spending more on the channels that it drives?
Instead of doubling your spend on Facebook why not add 10 20 or 30 to other channels that are more effective than it and as you scale Facebook these other channels should also scale proportionately
I’ve managed the counselor spending 50 bucks a day and others that spend six figures and if you look at only the top of your funnel and scale it without the expectation of performance will be less efficient than you’re kind of just leaving money on the table and creating more problems than you solve
#paid-media - June 17, 2025 at 02:56 PM
Remember that when you’re bumping the spin, you are bumping in uncertainty essentially a 5% change means you’re 95% confident and 100% change means you have 0% confidence in the outcome because you’re asking machine to leverage its data to do more work and it sounds to me like you had an employee that was great at doing 10 things so you fired everyone else and asked you 20 andyeah when you do that, the performance won’t hold up
#paid-media - June 16, 2025 at 08:27 PM
1: okay... so thats a BIG leap on the data...
• (could we do 5 or 10% a few times a week and 2-3x over the month?)
• more spend = less profit per dollar especially with big bumps
2: I hear that, but its also Attribution based, and not true money...
• spiking budgets outpaces the ability to leverage the incremental impact on other channels
3: Is this Broad? are we doing any "Broad Retargeting"?
• and if we only have videos, it makes sense that your ads would stay TOF
• but is that bad? do we see a search and email lift?
• have we done a 4Pi to see where the spend is going in the funnel?
#paid-media - June 16, 2025 at 03:01 PM
I have a few Media Buyers looking for some extra work...
Contract based
Highly trained
straight up killers
#paid-media - June 16, 2025 at 03:00 PM
3 questions:
1 - why a 50% bump?
2 - why are we using ROAS?
3 - whats your audience?
#paid-media - June 13, 2025 at 06:00 PM
Foreplay
full stop
#self-promotion - June 09, 2025 at 02:09 AM
The Most Dangerous Man in Meta Ads: Business & Bullsh*t Podcast
From heroin addict to $1M/day media buyer.
From broke to building 8-figure brands for fun.
New video just dropped — the real story behind the strategist who changed how Facebook Ads actually work.
Watch now and see why the industry can’t ignore him anymore 👇
#paid-media - June 08, 2025 at 10:48 PM
I think the bigger brand, the more difficult it is to measure
but most folks have WAAAAY too many moving parts
if you can't measure the impact of your work
then you can't improve it
and thats a big issue
#paid-media - June 08, 2025 at 10:39 PM
Why guess?
We can see
This ad got more spend
What happens everywhere else
If the account is too complex for that
Then we can’t measure the impact
And that’s an issue
#paid-media - June 08, 2025 at 10:35 PM
I would argue that you can't ever track the whole journey
and that we have more than enough visibility now to understand the incremental nature of any ad or campaign
but thats me
#paid-media - June 08, 2025 at 06:04 PM
Relying on clicks to track performance became more or less obsolete nearly a decade ago
#self-promotion - June 07, 2025 at 04:48 PM
Why not $500k in spend?
#paid-media - June 04, 2025 at 07:16 PM
Summer is more expensive than Spring
Trump is bad for the economy
ROAS is also not Money
#paid-media - June 04, 2025 at 05:49 PM
The MOST SCALABLE Facebook Ad EVER!? | Facebook Ads in 5
#paid-media - June 04, 2025 at 05:49 PM
I’ll be sharing live during th event
And publishing all the presentations with my commentary over the next few weeks
#paid-media - June 03, 2025 at 03:48 PM
okay..
Love that you're winning
but yea
the CC burned your funnel
have you heard of 32 Ads?
the 1 Campaign method?
I'm slammed this week, going to the Meta Summit etc
but Happy to dive into the account with you gratis some time soon
#paid-media - June 02, 2025 at 08:52 PM
a 32 ad?
its the optimal build for a dynamic ad
#paid-media - June 02, 2025 at 06:29 PM
also, don't listen to performance marketers when trying to grow a brand
#paid-media - June 02, 2025 at 06:28 PM
heres some info
#paid-media - June 02, 2025 at 06:28 PM
yea... thats terrible advice
#paid-media - June 02, 2025 at 06:27 PM
remove the cost goals
rebuild as flex ads in a 32
and spend that way
the cost controls is fucked till late q3
#paid-media - June 02, 2025 at 06:27 PM
this is setup to deliver a small amount of money
in an expensive time
across a lot of assets
and just waste cash
#paid-media - June 02, 2025 at 06:26 PM
why cost goals?
#paid-media - June 02, 2025 at 06:26 PM
why 20 ads?
#paid-media - June 02, 2025 at 06:26 PM
why clicks?
#paid-media - June 02, 2025 at 06:26 PM
they ONLY work when the supply and demand curve is capable of arbitrage
thats essentially october to Feb, and then a short run from late march to early jun
less people
on fewer devices
for shorter times
spending less money
Remember that Cost Caps use more data than they make
so they are a depreciating flywheel
they only work until they dont
and then you dig a deeper hole to climb out of
I was part of the Alpha, and wrote the playbook back in 2018-2019
At more then 20%(ish) of spend
it becomes far less incremental
and gets worse fast
and when it breaks
everything is fucked
#paid-media - June 02, 2025 at 06:23 PM
done this for years
love the thinking
#paid-media - June 02, 2025 at 03:38 PM
Cost Caps are going to be TERRIBLE for another few months
Happens every year
eventually you get away from using them as more than 10-20% of your budget
#paid-media - May 29, 2025 at 03:50 PM
who all is going to the Meta Performance Summit?