Charles Tichenor IV's Profile
Charles Tichenor IV
Recent Messages
#self-promotion - June 09, 2025 at 02:09 AM
The Most Dangerous Man in Meta Ads: Business & Bullsh*t Podcast
From heroin addict to $1M/day media buyer.
From broke to building 8-figure brands for fun.
New video just dropped — the real story behind the strategist who changed how Facebook Ads actually work.
Watch now and see why the industry can’t ignore him anymore 👇
#paid-media - June 08, 2025 at 10:48 PM
I think the bigger brand, the more difficult it is to measure
but most folks have WAAAAY too many moving parts
if you can't measure the impact of your work
then you can't improve it
and thats a big issue
#paid-media - June 08, 2025 at 10:39 PM
Why guess?
We can see
This ad got more spend
What happens everywhere else
If the account is too complex for that
Then we can’t measure the impact
And that’s an issue
#paid-media - June 08, 2025 at 10:35 PM
I would argue that you can't ever track the whole journey
and that we have more than enough visibility now to understand the incremental nature of any ad or campaign
but thats me
#paid-media - June 08, 2025 at 06:04 PM
Relying on clicks to track performance became more or less obsolete nearly a decade ago
#self-promotion - June 07, 2025 at 04:48 PM
Why not $500k in spend?
#paid-media - June 04, 2025 at 07:16 PM
Summer is more expensive than Spring
Trump is bad for the economy
ROAS is also not Money
#paid-media - June 04, 2025 at 05:49 PM
The MOST SCALABLE Facebook Ad EVER!? | Facebook Ads in 5
#paid-media - June 04, 2025 at 05:49 PM
I’ll be sharing live during th event
And publishing all the presentations with my commentary over the next few weeks
#paid-media - June 03, 2025 at 03:48 PM
okay..
Love that you're winning
but yea
the CC burned your funnel
have you heard of 32 Ads?
the 1 Campaign method?
I'm slammed this week, going to the Meta Summit etc
but Happy to dive into the account with you gratis some time soon
#paid-media - June 02, 2025 at 08:52 PM
a 32 ad?
its the optimal build for a dynamic ad
#paid-media - June 02, 2025 at 06:29 PM
also, don't listen to performance marketers when trying to grow a brand
#paid-media - June 02, 2025 at 06:28 PM
heres some info
#paid-media - June 02, 2025 at 06:28 PM
yea... thats terrible advice
#paid-media - June 02, 2025 at 06:27 PM
remove the cost goals
rebuild as flex ads in a 32
and spend that way
the cost controls is fucked till late q3
#paid-media - June 02, 2025 at 06:27 PM
this is setup to deliver a small amount of money
in an expensive time
across a lot of assets
and just waste cash
#paid-media - June 02, 2025 at 06:26 PM
why cost goals?
#paid-media - June 02, 2025 at 06:26 PM
why 20 ads?
#paid-media - June 02, 2025 at 06:26 PM
why clicks?
#paid-media - June 02, 2025 at 06:26 PM
they ONLY work when the supply and demand curve is capable of arbitrage
thats essentially october to Feb, and then a short run from late march to early jun
less people
on fewer devices
for shorter times
spending less money
Remember that Cost Caps use more data than they make
so they are a depreciating flywheel
they only work until they dont
and then you dig a deeper hole to climb out of
I was part of the Alpha, and wrote the playbook back in 2018-2019
At more then 20%(ish) of spend
it becomes far less incremental
and gets worse fast
and when it breaks
everything is fucked
#paid-media - June 02, 2025 at 06:23 PM
done this for years
love the thinking
#paid-media - June 02, 2025 at 03:38 PM
Cost Caps are going to be TERRIBLE for another few months
Happens every year
eventually you get away from using them as more than 10-20% of your budget
#paid-media - May 29, 2025 at 03:50 PM
who all is going to the Meta Performance Summit?
#paid-media - May 27, 2025 at 06:30 PM
but this is all subjective and not predictive
its a performance marketing fix
but not a brand growth tool
as for how to measure
Add spend to Facebook
what happens to revenue on other channels
and across the biz as a whole
easy to measure
not subjective either
requires no tech
or change to BAU
#paid-media - May 22, 2025 at 02:47 PM
I think I can help
lets DM
#self-promotion - May 20, 2025 at 02:38 PM
Want to dive deeper with your ads? Join Disrupter Academy for a 7-day free trial and take your marketing to the next level! 🎓
#self-promotion - May 20, 2025 at 02:37 PM
Hey!
Here’s the full 9-lesson course I mentioned—this is the exact automation system I use to scale ad accounts without wasting hours stuck in Ads Manager.
No fluff, no gatekeeping. Just the real stuff I use every day.
Click here to watch NOW:
Would love to hear what you think after you watch it!
‼️P.S. It’s way easier than you think. But only if you build the system — not just more ads.
----------------------------------------------------------+
#self-promotion - May 20, 2025 at 02:37 PM
My automation system has made brands hundreds of millions
It’s the same exact process I use across every account I touch
Now I’ve turned it into a 9-lesson, step-by-step course
You’ll see my actual screen—no secrets, no gatekeeping
Just free tools from Facebook, and the rules I built to scale everything
Creative testing, budget control, scaling—it’s all in here
For the first time ever, I’m giving it away for $0
#paid-media - May 17, 2025 at 07:57 PM
I know a good source for managed accounts
Why are you trying to buy them?
#new-york - May 16, 2025 at 05:59 PM
YO NYC
Who wants to get a cigar with me tonight?
#paid-media - May 16, 2025 at 04:13 PM
Automate. Optimize. Scale.
Your Meta ads shouldn’t need babysitting.
This new YouTube video shows how to use Meta’s free automated rules to scale profitably—without micromanaging.
•Set stop-losses to protect your spend
•Use intraday triggers to scale faster
•Build SOPs that run the account for you
•Grow with compounding budget rules (not spikes)
•Reactivate winners automatically
It’s not just theory—I show you exact setups from real accounts.
#new-york - May 10, 2025 at 03:52 AM
What’s your panel @Brandon Blum ?
#new-york - May 08, 2025 at 02:48 PM
I'd love to do this
I am partner in an 8fig ecom brand, plus have my own 7fig education biz on Shopify and coach countless others
#self-promotion - April 27, 2025 at 06:38 AM
WATCH PARTY AT 1:30pm PST -
OVER $2K in Giveaways in Prizes during the Premiere
The BEST WAY to Raise Meta Ads AOV and Get More Repeat Customers
I want to make sure you're there. Not only will you get insider strategies to scale your business, but we're also giving away gift cards and a FREE Annual Pass to Disrupter Academy!
#paid-media - April 24, 2025 at 04:30 PM
you can automate the input into google sheets... and even a dashboard with graphs to make it easy
but DO NOT pay for a 3rd party solution
it'll just be a MASSIVE time suck and waste of $$
#paid-media - April 22, 2025 at 08:48 PM
can we use google sheets?
#self-promotion - April 14, 2025 at 10:22 PM
How to be a Media Buyer in 2025 | Earn 6 Figures (Full Course)
#self-promotion - April 14, 2025 at 10:21 PM
If you want to make six figures as a media buyer- this is for you
I broke it down into a 6-part full course, where I show you exactly how to build a successful media buying career
I share my personal journey and went from heroin addict to paying myself over a million dollars a year
Inside, I cover the essential skills, career paths, and steps to building undeniable value as a media buyer
Plus, I share advanced strategies to help you land clients, grow your personal brand, and scale to six figures
And I’m giving it away for FREE
#paid-media - April 14, 2025 at 03:25 PM
CBO
1 Campaign per Business Objective
We don't use predictive bidding
or non-scientific styles
and prioritize volume of data
So... kinda, the opposite of Peter i guess lol
But his is an early win, low volume high level of effort
mine is slower wins... high volume low level of effort
#self-promotion - April 11, 2025 at 02:45 AM
Most people think you have to build a brand to get rich.
But here’s the thing: smart media buyers skip that part.
Charley will show you:
✅ Types of media buyers & where you fit best
✅ How to build undeniable value and attract premium clients
✅ The exact career stages from entry-level to $1M+ a year
This is how you win big without the stress of inventory, fulfillment, or
customer service.
Don't miss out—this is your chance to get the knowledge and tools to
become a sought-after media buyer.
Mark your calendar!
Date: Sunday this week at 1:30 PM PST
#paid-media - April 03, 2025 at 05:42 PM
<@U087JMS6328> I’m not OPPOSED to cost caps
I use them often
But most people wildly misuse them
I was part of the alpha and beta for it and wrote the playbook used by most folks today
Here are my thoughts on a deeper fashion
2025 Guide: Mastering Cost Caps for Facebook Ads Success
#paid-media - April 03, 2025 at 05:40 PM
Then you don’t have a problem
And you can begin to build that Broad Targeting, No Caps, No ASC campaign with the winners
#paid-media - April 03, 2025 at 05:28 PM
Hard pass on the Cost Cap here
Can we get out of ASC and Cost Caps entirely with your proven winners
Also yes
At 1.02
That’s TOF for sure
Hence ALL the spend
I expect a low CPM and a bad efficiency
Which is okay
As part of a mix
But in an ASC or Cost Cap
This is gobble the spend and tank performance while it fatigues
#paid-media - April 03, 2025 at 03:46 PM
@Natalie Bowman - The ad that get spend isn’t really the concern
the net output on your campaign and biz is
Have you run a 4Pi to understand where this ad sits in the funnel?
4Pi:
Spend
Frequency
CPM
Efficiency
also, remember that an ASC is a far more aggressive style campaign … so this hyperbole in delivery is likely ot be more pronounced
#paid-media - March 29, 2025 at 05:01 AM
Because the machine is infinitely more informed than you are
And micromanaging has never resulted in scalable efforts
And Facebook isn’t google
And cost controls don’t save money, they cost revenue
Also remember that cost controls force spend down funnel
And inhibited incremental lift
#paid-media - March 29, 2025 at 04:16 AM
Why control audience or cost?
#paid-media - March 25, 2025 at 05:38 PM
For more on it
#paid-media - March 25, 2025 at 05:32 PM
The NEW Facebook Ads Tool that Prints Money
*Facebook Ads Opportunity Score: The New Tool That Boosts Performance
Opportunity Score Isn’t Everything — But It Helps
A smart way to check if your ads are set up for success.
Think of Opportunity Score like a credit score.
It’s not about being perfect — it’s about being strong enough to make good things happen.
A high score doesn’t guarantee success.
A low score doesn’t mean failure.
But better scores usually mean Facebook’s machine has what it needs to do its job well.
So What Does It Actually Do?
Opportunity Score shows how well your campaign setup matches Facebook’s best practices.
It gives you suggestions — ranked from most to least important — to help improve performance.
Things like:
• Are you using the right conversion event?
• Is your audience too narrow?
• Is your creative doing its job?
The goal isn’t to make it perfect. The goal is to make it better — step by step.
Use It to Guide You — Not Control You
Don’t stress if your score isn’t 100.
Lots of successful accounts sit in the 70–80 range.
That’s more than enough to grow fast and make money.
Follow the suggestions that make sense.
Ignore the ones that don’t fit your business.
Your goals come first — not Facebook’s checklist.
The Smart Way to Use It
• Use your score to find easy wins.
• Fix the big stuff first.
• Don’t chase perfection — chase profit.
• And always put your strategy ahead of the score.
Final Tip
Opportunity Score is a helpful tool — not a rulebook.
It can clear the runway, but you still have to fly the plane.
So use it to build stronger foundations, teach the machine faster, and make better decisions.
But never forget: you’re running a business, not just an ad account.
#paid-media - March 22, 2025 at 04:14 AM
ROAS IS LYING TO YOU — AND IT’S KILLING YOUR GROWTH.
You’ve been optimizing for a number that doesn’t equal money.
What Facebook says you earned is not what you keep.
What if a simple shift in how you measure success could unlock more profit, better decisions, and scalable growth — without spending a single dollar more?
THE TRUTH: MARGIN ISN’T MONEY.
PROFIT VOLUME IS MONEY.
What’s left in your pocket after every transaction?
While everyone else is chasing ROAS, you’re going to start asking:
“How much money did I actually make?”
WHY ROAS IS A TRAP
• ROAS = Revenue / Spend
• It sounds smart. It’s easy to calculate. It makes dashboards look good.
• But it’s a false idol — it’s an attribution metric, not a profit metric.
ROAS doesn’t account for costs, margins, or how Facebook spends your money across the journey.
Real Example:
• $100 revenue / $25 ad spend = 4.0 ROAS
• Sounds great. But if your product cost is $60, you only made $15.
• That’s not a 4X. That’s a false signal.
GPT: THE ONLY NUMBER THAT ACTUALLY TELLS YOU THE TRUTH
GPT = AOV – CPA
That’s it.
• What’s your average order value?
• What’s your average cost to get a sale?
The difference is your actual gross profit per transaction.
It’s clean. It’s simple. And it’s what you’re trying to maximize.
HOW GPT IMPROVES YOUR OPTIMIZATION DECISIONS
Critical Question / Emphasis Point: Would you rather get a 4.0 ROAS and make $10 profit, or get a 2.5 ROAS and make $25 profit per sale?
GPT makes your decisions obvious.
Because now you’re optimizing for real cash in the bank, not just good-looking metrics on a screen.
You start testing creatives, offers, and bundles that raise AOV.
You start trimming fat from campaigns that raise CPA.
You start thinking like a business owner, not a media buyer chasing vanity numbers.
WHEN YOU THINK IN GPT, YOU THINK IN SCALE
Low CPA is not the goal. High profit volume is.
Would you rather make $30 profit per order 10 times… or $10 profit per order 100 times?
That’s the difference between optimizing for margin and optimizing for growth.
• High-margin ads don’t scale. High-volume profit machines do.
• GPT shows you which campaigns are true money printers, even if their ROAS is lower.
SCALE COMES FROM PROFIT VOLUME, NOT VANITY
• Stop asking, “What’s the ROAS?”
• Start asking, “What’s the GPT?”
Because when you build a system around GPT, you build a business that compounds. You stop guessing. You start growing. And your ad account becomes a machine that earns more than it spends — at scale.