#paid-media
Thread
Hi all, I need some help regarding the budget schedule tool in Meta. So everyone says that it’s best to not increase your daily budget by 25% a day.
Our business spends around 120k a month on Meta and we have lead campaigns and purchase campaigns. Around 80% goes to lead and 20% goes to purchase campaigns. But since 2 months we’re testing this where we, in the first 5 days of the month take 30% from the leads budget and that amount we put into the purchase campaigns. So our purchase campaigns jump from 800 euro a day to almost 1.8k a day. That jump is more than the 25% that everyone says not to cross.
Yesterday I had our monthly call with our Meta rep and I explained him this situation we have and he told me that if I use the budget schedule tool it won’t have issues with that high increase.
Anyone can confirm this?
Any help is much appreciated!
Ps my native language is Dutch so my apologies in advance for any grammatical errors.
Meta reps don't manage their own accounts and don't really know what you're talking about.
It's generally better to gradually increase campaign budgets, but 25% isn't some magic number where if you exceed it, your campaign will get really messed up. Also, the more you spend and the more conversions you have, the more the campaigns can tolerate big adjustments like this.
You may increase spend to 1.8k and see a decline in performance but not because of the rapid budget increase - you may just not have enough or good enough creative to scale that high.
I'm curious about the strategy though. Why spend so much on leads campaigns? Are you getting a good return there? And why only increase the budget for the first 5 days of the month?
That's a great question @Ludovic Verfaillie. The actual difference is that budget schedule works differently - it's basically auction-based where you set the conditions. But increasing overall budget is different, it just means you're trying to push the ads to reach new people, which isn't guaranteed because we know how the system works.
I would advise not to increase beyond 20% - that's a safer adjustment. I personally stick with 19%. However, this guideline can be set aside when there's a time limit, such as during a sale period.