Kara

#paid-media - July 02, 2025 at 03:12 PM

Hi everyone! We're carving out extra budget for mid/upper funnel channels for Q4 and are in between YouTube (Demand Gen) and OTT/CTV. Does anyone have experience with either or both?

#paid-media - May 08, 2025 at 02:15 PM

hey @Kyle Gise curious why you're asking? we're also seeing a gradual increase of existing % from our ASC campaigns so are wondering if others are experiencing the same

#paid-media - May 08, 2025 at 02:11 PM

this is helpful, thanks <@U089DHC25HT>!

#paid-media - May 01, 2025 at 04:43 PM

YT Shorts vs. Videos? Has anyone tested YT shorts vs. standard video placements for conversion objectives? We're in the process of deciding what to prioritize, but Shorts feels more like uncharted territory... so would appreciate any insight

#paid-media - April 11, 2024 at 05:19 PM

Hello! Is anyone seeing high CPM jumps yesterday/today on Meta? (We're seeing a 60% increase today vs. Tues)

#bfcm - November 28, 2023 at 04:40 PM

@Peter Quadrel yes!

#bfcm - November 28, 2023 at 03:09 PM

interesting... thanks @Fergal Dinan (btw have been seeing your comments here and there and appreciate the insight you share!!)

#bfcm - November 28, 2023 at 02:57 PM

no you read it correctly, i'm not sure why people are responding with that emoticon haha perf was definitely softer for us so i was curious if others were seeing similar!

#bfcm - November 27, 2023 at 08:35 PM

curious to hear how everyone's CM is going if you have any promos live? We're currently pacing 28% less on ad spend YoY with the same blended CPA, same top ads, campaign structure, etc..

#everything-marketing - April 11, 2023 at 06:16 PM

I think you're looking for UGC creators: BeeRoll, Billo are great for getting quality content for cheap!