#paid-media

Thread

Kara May 01, 2025 at 04:43 PM

YT Shorts vs. Videos? Has anyone tested YT shorts vs. standard video placements for conversion objectives? We're in the process of deciding what to prioritize, but Shorts feels more like uncharted territory... so would appreciate any insight

Kevin Weatherman May 14, 2025 at 12:48 AM

A lot of the brands we work with run YT and separate mobile from TV and have separate creatives for each.