#bfcm
Thread
curious to hear how everyone's CM is going if you have any promos live? We're currently pacing 28% less on ad spend YoY with the same blended CPA, same top ads, campaign structure, etc..
Hey @Kara, when you say you’re spending 28% less but have the same blended CPA, that’s usually not what you want. If you’re spending less you’d want a lower blended CPA.
Did I read this wrong?
The good sign of growth is spending more but maintaining the same blended CPA.
Happy to chat over this
no you read it correctly, i'm not sure why people are responding with that emoticon haha perf was definitely softer for us so i was curious if others were seeing similar!
From my perspective with eyes on a few brands, those that were able to go harder were more aggressive the whole year. I see some brands try to go hard just before and during and it doesn’t work that way.
interesting... thanks @Fergal Dinan (btw have been seeing your comments here and there and appreciate the insight you share!!)
Was the promo the same as Friday?
@Peter Quadrel yes!
That could be why. Maybe needed a little spice on Monday.
Or
Spend is being/has been allocated more to MOF/BOF all of whom already would have bought Fri…
Sales are better for us this year vs last but our deals are better this year