Rajesh Kumar

#paid-media - July 22, 2025 at 01:05 PM

What's ur mode AOV looks like?

#self-promotion - July 17, 2025 at 10:42 AM

👋 Sharing something I recently posted that might resonate with many here especially if you're scaling DTC brands or overseeing creative strategy.

Most ad accounts hit a wall not because of bad products or weak creatives, but because the same hook style is used for every stage of customer awareness.

Would love to hear your thoughts

https://www.linkedin.com/feed/update/urnactivity:7351510237603905538/

#paid-media - July 16, 2025 at 05:58 AM

I don't think so. The offerings are the same, so product level changes won't happen anytime soon ( my guess ). There are plenty of problems that Zuck needs to solve at Meta 😂

#paid-media - July 15, 2025 at 03:08 PM

No u won't, cuz both are same just different terminologies

#paid-media - July 09, 2025 at 06:09 PM

Looking for only agencies?

#paid-media - July 03, 2025 at 01:26 PM

Saral or insense

#paid-media - July 01, 2025 at 03:18 PM

Don't worry about this @Nativ Yanko. I had serious trouble with this problem for more than 2 months, but it fixed itself. I got the same response from Meta.

It started as a 20% difference, then went down to 60%—it's a platform issue, that's how I interpreted it. I tried every possible solution, but nothing fixed it. I also believe it's a late trigger issue.

I got 0 engagement sessions, so I suspected bot traffic, but I eventually created a second GA4 property that tracked sessions correctly. What I'd suggest is to compare your total unique outbound clicks with GA4/Shopify data to see the difference (considering average session actions—e.g., a user might visit 3 pages on average). This will give you some understanding of what's happening.

TLDR: I had the same issues, it worsened over time, got the same response, and it eventually fixed itself.

#paid-media - June 26, 2025 at 01:53 PM

That's a great question @Ludovic Verfaillie. The actual difference is that budget schedule works differently - it's basically auction-based where you set the conditions. But increasing overall budget is different, it just means you're trying to push the ads to reach new people, which isn't guaranteed because we know how the system works.

I would advise not to increase beyond 20% - that's a safer adjustment. I personally stick with 19%. However, this guideline can be set aside when there's a time limit, such as during a sale period.

#paid-media - May 16, 2025 at 06:06 AM

Thanks <@U089DHC25HT> I'll check this

#everything-marketing - May 16, 2025 at 06:04 AM

Don't do in platform split teste be it duplicating or even using AB test feature. This doesn't gives you a proper isolation always to post click test

#paid-media - May 13, 2025 at 06:28 AM

Yeah, AI ads are crushing for my clients too. But I've been trying to find something for Indian clients but so far no luck. Wish someone will solve it

#paid-media - May 13, 2025 at 06:23 AM

Hey man have u find any good platforms for AI UGC for Indian faces?

#self-promotion - May 12, 2025 at 06:59 AM

How can i test it @Tanmay Jain?

#everything-marketing - May 09, 2025 at 05:39 AM

I'm testing a different vendor, and since it's in the early stages, I'll keep you and the LS community updated on the results.

#paid-media - April 24, 2025 at 05:04 AM

@Ollie Aplin You don't need to worry about it older ones are still as it is ( like how DCT is still there but not actionable ). These are applicable to new ones.

I got this like a month back. Setup looks like ASC but you can control it to act like BAU campaigns. But yeah Audience cap is getting removed might worry some users anyhow this can be overcome with proper exclusion.

#paid-media - April 16, 2025 at 05:36 AM

I had the similar suggestion from my Rep like 5 months back. And I do gave a shot it worked - but you should have a creative pipeline sorted.

#jobs-and-talent - April 14, 2025 at 03:52 AM

1k is ad spend? Or pay to the people? @Christian Umbach

#jobs-and-talent - April 13, 2025 at 06:09 AM

@Christian Umbach Just confirming—is the budget 1k/month?

#paid-media - April 12, 2025 at 06:36 AM

Andromeda is gonna be really good change. I got the pre-tease of their update they removed the ASC as option to by default ( but inside it we can opt out of it ) And they also made it possible for ABO and max of 50 conversions

#paid-media - April 08, 2025 at 02:51 AM

What you experience is a good problem to have, just keep a track of efficiency

#india - March 25, 2025 at 02:48 PM

Thanks

#india - March 25, 2025 at 04:13 AM

Have u worked with them?

#paid-media - March 07, 2025 at 01:43 PM

<@U07SEDA87U4> In short, it's running ads via influencers handle. Not a collab ad

#paid-media - March 01, 2025 at 05:20 AM

Finally an useful roll out

#paid-media - February 26, 2025 at 05:24 AM

<@U07KL3TGX8X> This is organized well 🫡

#paid-media - February 25, 2025 at 04:53 AM

Here you go https://www.notion.so/White-Labeling-Ads-1-112a267c765080b1bb0bd7c0cef5e2d1?pvs=4

It's not made by me, full credits to the creator

#paid-media - February 22, 2025 at 04:45 AM

@Alan Huynh what kind of update you're referring here?

#paid-media - February 21, 2025 at 06:22 PM

I'm just checking cuz I remember it correctly, which is why I asked.

#paid-media - February 21, 2025 at 06:20 PM

Isn't it Peter's stuff?

#paid-media - February 21, 2025 at 05:03 AM

As <@U07NN3UMP0F> said it's not great to provide thoughts without data. But one thing I experienced is check ur cost per reach, ad comments and ur support tickets when things goes bad here it will eventually increase ur auction rate, these are hidden culprits

#paid-media - February 21, 2025 at 05:01 AM

Nope not at all, Media buyers are too caught up with creative strategy (no offense 😅) and not looking into P&L. Truth is More money doesn't mean more profit.

I had a client where the same situation occurred, I fell dive into that and found they are burning more as scaling in OPEX with that we found the loop holes and fixed it.

#wins-and-humblebrags - February 20, 2025 at 05:42 PM

Hello LS family! I've added some impressive growth for one of my clients. While I'd love to share all the details here, there's too much to cover in a post. I've put everything into a document for anyone who wants to learn exactly what I focused on to achieve these results. ( Edit: I kept it on surface level focusing on main elements, but pls feel free to ask me any questions )

https://docs.google.com/document/d/1nJRpD2Cn4bhLwhmho80YExzOe8MUKQPIsOGuYHTwrew/edit?tab=t.0

#paid-media - February 20, 2025 at 05:27 PM

So the P&L was shared by them?

#paid-media - February 15, 2025 at 06:29 AM

Check if u enabled "highlisght carousel " option enabled in advantage + creative section

#paid-media - February 14, 2025 at 02:18 AM

Check out Nick theriot and @Charles Tichenor IV best ones in the play

#paid-media - February 12, 2025 at 06:46 AM

Commslayer is a good tool @Curtis Howland

#paid-media - February 06, 2025 at 01:17 PM

Well maybe then conversions is also can be a best one to change, cuz there is room to increase AOV at pre sale or post sale.

#paid-media - February 06, 2025 at 06:26 AM

ROAS is best for google

#paid-media - February 05, 2025 at 06:07 PM

I have worked with fashion brands that spend heavily on Google because they target niche markets. For mass-market products, however Meta tends to perform better.

Google still underperforms when bringing in cold traffic ( my opinion + heard few people mentioning it ). I recommend tracking direct/brand revenue versus non-brand revenue, and running experiments with reduced spending to understand the impact.

If your current strategy is working well, don't disrupt it instead, run your experiments in parallel.

#paid-media - February 03, 2025 at 04:53 PM

People can give u certain numbers but in reality once u hit the threshold of " It can't be managed by you or just one person " go for it. Just like the ask the answer is also a subjective matter here.

#everything-marketing - January 23, 2025 at 05:02 AM

Exactly that's what I follow at <@U07KL3TGX8X>

#paid-media - January 23, 2025 at 04:53 AM

If you have a stronger funnels and offers in place try it but incremental lift is very minimal.

#announcements - January 03, 2025 at 05:07 AM

@Shin Takeda my man 👏

#paid-media - January 02, 2025 at 05:16 PM

Don't they just operate by playbook there are few exceptional people I have met a few but majority gives lame thoughts

#paid-media - December 30, 2024 at 06:20 AM

I also follows the same but generally I stay away from 9:16 even with safe zones in place for statics ad it limits the availability of shared inventory for the ads to be shown.

I haven't faced such issues, check if u have auto creative optimisations turned on

#email-sms - December 26, 2024 at 10:31 AM

Yotpo or Omnisend

#paid-media - December 23, 2024 at 03:22 PM

Great example @Ollie Aplin Nick is one of few operators who just works with platform not against it. And many people won't agree but at the end its a POV difference

#paid-media - December 23, 2024 at 03:21 PM

@Fergal Dinan What you're doing is good because it uses proven winners and proper testing with measurable variables.

However, I don't recommend initial testing with mixed concepts. For example, testing one ad focusing on acne, another on skin pigmentation, and another on dark spots against each other in a single unit may not be the best approach to evaluate what works.

Here's a common scenario we've all encountered: An ad (let's call it Ad A) fails in one campaign but surprisingly works when moved to another. Similarly, we might pause ads that were previously successful due to declining performance, but when we reactivate them later, they start delivering results again.

The reason? What an ad competes against matters significantly and for later example (macro factors also matters). That's why grouping ads with similar variables in an ad set provides a more accurate test for evaluation. This is my humble thoughts.

I admit this is a hyperbolic example, used simply to illustrate the point.

#paid-media - December 23, 2024 at 04:13 AM

1. In Flex ads the whole unit ( the creatives inside it) is treated as one ad each shares impression data with each instead of trying to be best than one another.
2. Group an adset with variations it ( have variations/iterations) in it don't combine different concept / angle a
3. Regarding "cheaper" it won't serve that purpose but it gets optimised much better than single ads. Just like the good old DCT
4. The only cons it has right now is unlike DCT as of now we can't take postids of every variation. It just shows one combination only (which is the best). If creative control matters more than less time spend on minor stuffs that won't really move any needle go for it. I hope this helps @Sean Walser

#paid-media - December 21, 2024 at 08:48 AM

Freagl's points about testing are valid. However, it's important to understand how the mechanism works with both Flex and the older setup. Flex (an updated but somewhat buggy version of DCT) is preferred because it doesn't create competition, and data remains separate for each ad. I use Flex 95% of the time since I'm not concerned about minor creative adjustments. Your choice should depend on your needs—if you require more control over ad creatives, Flex might not be the best option right now.

Ultimately, both options work similarly well—I haven't noticed significant performance differences either way. It comes down to what provides the best value for your specific situation.