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What’s up @channel! New episode just dropped | Season 12, Episode 10
The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of )
🔗Listen Now:
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👉 Wondering why your ads look great but still don’t convert? Or whether CRO is just “change the button color” pseudoscience?
Dylan Ander (aka the CRO Guy) joins Nik to break it all down:
• The Real CRO Game 🛠️:
◦ Why your landing page is the real moneymaker
◦ How user behavior trumps creative
◦ The CRO stack that actually works
• Split Testing Without the BS 📊:
◦ How to test what matters (not just colors)
◦ Avoiding the “data dead zone”
◦ Building better hypotheses
• Writing Copy That Converts ✏️:
◦ How Dylan rewrites with data-first insights
◦ Why guessing is for amateurs
◦ Real examples of winning pages
• Analytics in the Age of AI :
◦ Will AI replace analytics? (spoiler: no)
◦ How brands can still win with human-led insights
◦ The tools that give you a CRO edge
💭Want your site to finally start pulling its weight?
Tune in now and make your CRO smarter than your CPA. 🧠
Let’s goo baby! Fun anecdote: I refreshed my site last week to focus on implementing all these CRO learnings I’ve gathered from the last few months, and conversion rate dropped to zero. Couldn’t figure out why - it finally dawned on me that I was so focused on product, formatting, making it engaging, the offer, etc, that I accidentally stripped out all the real emotional appeal of my brand from before. I had some very “honest”, “wholesome” and “approachable” storytelling that I accidentally threw away and even though my site looked ten times better and became ten times more readable, my customers evaporated. I’m sure this pod will mention this but it was a great learning that getting too lazered in on “optimization” best practices still can’t fix a brand that doesn’t connect with people