Stephen Racano

#everything-marketing - July 19, 2025 at 12:38 PM

A well connected agency like social commerce club can be helpful particularly in terms of acceleration of getting the shop and products approved quickly because they will have a direct contact to the TTS team, where getting support directly is quite challenging unless you're coming in with 6 figures in spend within a few months. Also agencies are pretty much all following a similar blue print for product seeding, affiliate and sparkads to push what's winning. This can be set up in house but does require a good amount of time to manage the relationships. Agencies will often already have some of these relationships to just help you get momentum a bit faster which is important if you don't have a strong brand name already. However... Margins are really tight on TTS between discounts, free shipping, 4 to 6% marketplace fees, affiliate commissions and ad spend, which makes it challenging to squeeze in any additional retainer costs from my personal experience scaling a shop to silver star status and hundreds of daily orders.

#everything-marketing - July 10, 2025 at 04:58 PM

Or Lovable AI too. Devs are also using V0

#paid-media - July 02, 2025 at 03:47 PM

I have experience with both of these for Geologie. Both worked well for driving awareness. Depending on the budgets and goals you might want to lean more into one or the other. If more DTC focus and you have a good Google ads budget already demandgen works really well. If omnichannel focused and you have Amazon or retail presence then CTV might be better option. Happy to share more learnings if you want to reach directly

#jobs-and-talent - July 01, 2025 at 07:56 PM

Hi Hamilton. I'd be interested in some fractional work in the areas that you mentioned. Want to shoot me a DM so we can find time to chat? I most recently was Head of Growth at Geologie where we successfully scaled in Amazon, TikTok, FB and Google with 5 to mid 6 figure monthly spends.

#perks - June 27, 2025 at 06:29 PM

YouTube SEO can be quite similar to Amazon, where it requires a mix of keyword and technical best practices, strong engagement and momentum but also don't forget to consider external traffic drives. Like Amazon YouTube rewards external traffic heavily. Happy to have a conversation with you to get some details and provide additional feedback.

#the-welcome-mat - June 26, 2025 at 09:19 PM

Welcome!

#perks - June 26, 2025 at 06:22 PM

Hi <@U08N4MZUP3J>. Checkout rambl.studio, which is what Geologie used, but we have recommended them to a variety of other brands that are both US and international. Content strategy and all associated assets is there specialty. They are based in Italy which gets good pricing, but I also work with them for a variety of brands where I freelance from the US to ensure creative pipeline is aligned. Feel free to reach out to them directly or DM and I'll set up an introduction.

#everything-marketing - June 26, 2025 at 11:10 AM

Check out Superaffiliate, Saral and Agentio

#paid-media - June 10, 2025 at 12:03 AM

If you're just getting started, try to focus on just 1 or 2 hero skus, lower price point. It's much better to put 90% of your efforts into growing that momentum before focusing on wider merchandising strategies from my experience as it can take 50 to 100 pieces of content to really find winners that will drive momentum

#paid-media - June 08, 2025 at 04:07 PM

It really depends on what you're running. Is it all prospecting? A mix of remarketing? How much are you giving weight to the channels that are driving new visitors into the funnel that also contribute to Meta attributed sales? In general I have found that Meta attribution will give like a 10x weight on last click but have found it to be closer to 2 to 3x but have seen it range significantly when looking at a variety of MTA and MMM data.

#tech-talk - June 06, 2025 at 08:12 PM

An ex colleague of mine Dustin Coates is principal product manager at Algolia if you want an intro

#cx-retention - June 06, 2025 at 08:09 PM

Alia is the best for amazing high intent email capture. Feel free to DM me and I'll tell you about my experience using

#everything-marketing - May 19, 2025 at 11:40 PM

Aviron

#jobs-and-talent - May 14, 2025 at 06:52 PM

Agentio is hiring across our GTM & Engineering/Product Teams. A bit about us: We’ve built an AI-driven marketplace that removes the friction from traditional creator marketing strategies, enabling brands to partner with top creators authentically & performantly, all while empowering creators to monetize their content. We raised our Series A in November and are at a critical point in our growth, hiring foundational Sales, Client Success, Engineering, and Design team members. Check out our open roles! If you know someone that you'd recommend and want to make an introduction, feel free to DM me.

#perks - May 09, 2025 at 02:03 PM

I found that TikTok One (previously Creative Challenge) also worked quite well for scaling TikTok shop. Great way to compliment the affiliate side of things and find scalable pieces of content

#everything-marketing - May 09, 2025 at 01:47 PM

Hey all. Excited to share a first case study that we just rolled out at Agentio with our friends at Bombas.
It speaks to the power of YT creator integrations, and optimizing intelligently with performance data. If anyone is interested in learning more for their brand, for their clients or creators they work with, happy to answer those questions. Below are some of the highlights to-date.

Bombas results on Agentio:
-5.3× better ROAS than standard YT ads
-90% of orders came from net-new customers
-2× better CAC across the full campaign lifecycle, as evergreen content continued to convert
-450+ creator videos, amounting to 165M+ views, all managed by one team member (who also manages Meta/Google spend)

https://www.agentio.com/bombas-success-story

Would love to hear any thoughts you have.

#tech-talk - April 13, 2025 at 09:23 AM

I hated BV and moved to Power Reviews for syndication to Target. Was maybe 10% cheaper but they were easier to work with and did multiple syndication periods throughout the year

#everything-marketing - April 07, 2025 at 11:02 PM

VWO is a pretty good low cost A/B testing platform

#tech-talk - June 03, 2024 at 08:06 PM

Anyone have any thoughts on the new Shopify Extensibility checkout? Anyone seeing positive results? Any headaches to look out for?

#the-welcome-mat - February 27, 2024 at 11:20 PM

Absolutely @Shin Takeda!

#the-welcome-mat - February 15, 2024 at 05:42 PM

Hi all! I'm Stephen and excited to be part of this group. I am Head of Growth at geologie.com, an omni-channel beauty and personal care brand that makes simple & effective derm-grade skin, hair and body care solutions that fit your life.

My expertise is in multi-channel strategy, execution and analytics. Before Geologie I was agency side and also have worked as a consultant on hundreds of e-commerce brands providing measurement frameworks, reporting and dashboards, and have led social, seo, and paid search teams.

My main interests here are to collaborate and learn with other leaders in the space in these areas. Always down for a fun analytics conversation or to participate in panels or as a speaker as conferences, and also have been on a few podcasts.

Looking forward to meeting others here and hopefully seeing some mutual benefits to the brands we work on. If you've never heard of or tried Geologie, let me know and I'll be happy to give you whatever our best offer is at the moment ;)