Sapan Mitter

#everything-marketing - July 07, 2025 at 04:13 PM

Any reddit ad experts here? Wanted an honest opinion of what works for an eyewear brand on reddit that's just started scaling their ads through meta/google.

#jobs-and-talent - July 02, 2025 at 03:43 PM

Any Shopify developers out there? We're looking to audit and move from a custom theme to a new theme. Ideally someone who has worked with prescription eyewear or any product/theme that has custom add ons on the pdp. Feel free to DM. No agencies please. Thanks.

#jobs-and-talent - June 18, 2025 at 02:46 PM

Does anyone know any good UX designers who have experience with B2B website/landing page and a bit of graphic design? Feel free to DM me. No agencies please.

#paid-media - May 31, 2025 at 05:19 PM

What’s your daily budget? Don’t have much insight into your campaign set up but maybe have 5-6 creatives per ad set and try and have the budget to be at least 5x the cpa goal for it to get some spends.
Also your targeting should be open. These should be helpful to get your account to start spending.
Happy to take a look if you want. No strings attached.

#jobs-and-talent - May 27, 2025 at 02:22 PM

Hi Daniel, I’ve DMed you.

#jobs-and-talent - May 05, 2025 at 04:39 PM

Hi everyone,

Due to the recent tariff-related challenges impacting the business, my role was unfortunately affected. While it’s never easy to part ways, I’m incredibly grateful for my time at Glade Optics, where I managed performance and growth marketing efforts.

From scaling paid acquisition across Meta and Google, to optimizing funnels across CTV, email & SMS marketing, as well as collaborating cross-functionally to drive ROI, the experience has been both rewarding and deeply formative. I’m now looking for new opportunities in performance marketing, growth strategy, or customer acquisition—especially within e-commerce or DTC brands. I bring experience in strategies across Meta, Google, CTV, and other paid channels, driving profitable ROI, and leading cross-functional growth initiatives.

If you know of any roles or companies hiring in this space, I’d be deeply grateful for referrals, introductions, or even just advice. And if I can support anyone in return, please feel free to reach out here or via DM.

Thanks so much for your time and support!
📩
🔗 LinkedIn Profile

#email-sms - June 23, 2024 at 09:15 AM

Following! Curious if this has helped @Arthur Avetisov @Jared Holstad

#everything-marketing - June 20, 2024 at 06:52 PM

Hey guys, has anyone worked with d2cdesign or biddyco? Just curious how was the experience and what's the general price point one can expect on a monthly basis.
For context, we're around the $100K mark in ad spend on Meta and are just looking at a plug and play service that could help us out with some ad creatives. Not looking for any freelancers or agencies at this point. Thanks in advance.

#jobs-and-talent - May 21, 2024 at 11:14 PM

@Tyler Berns Are both these roles remote, remote in the US or hybrid/in-office?

#general-chat - May 15, 2024 at 12:26 AM

@Shin Takeda here you go.

#general-chat - May 02, 2024 at 03:32 PM

@Dan Staub @Will Laurenson thanks for suggesting. I solved it myself.

#general-chat - April 25, 2024 at 01:58 AM

Hey! Anyone with webflow expertise here and open to a quick chat? Needed to ask something urgent. Thanks.

#jobs-and-talent - April 24, 2024 at 03:25 PM

I may know someone in my network who might have worked with them briefly. Looking for something specific?

#everything-marketing - April 17, 2024 at 04:44 PM

@Sebastian Valiente @Shin Takeda I believe they do an advanced level of personalization which is governed by an AI decision engine. For example if 2 users are coming on the website, they would each get a different experience based on their interaction with the website / landing page. They take control of the plugins (chatbot, reviews, faqs, upsells, etc.) and delay the load time essentially through iframe so the website speed is optimized which is a common issue found with most Shopify stores when multiple apps / plugins are installed because they sit on top of the base liquid code.
As a result of the improved speed and personalization, stores see an improvement in conv rate, AOV, reduction in ad costs. At the back end, you're able to set rules for these experiences to be delivered to the user based on either the facebook ad creative or whether they're coming from cpc, organic, new user, existing user and so on. I hope this clarifies it a bit. Sorry, I'm not able to explain it in a simpler way.

They do charge a lot though so I was wondering if there's anyone who might have tried them.

#everything-marketing - April 17, 2024 at 01:54 PM

Good morning! Has anyone heard / used any of the solutions from Fermat Commerce? Thanks in advance.

#jobs-and-talent - April 04, 2024 at 02:29 PM

Check out https://biddyco.com

#email-sms - April 01, 2024 at 10:48 PM

@Opeyemi Faji I’ll check them out. Thanks a lot for sharing.

#everything-marketing - March 25, 2024 at 03:31 PM

@Phil Li Of course. I will DM you.

#everything-marketing - March 25, 2024 at 03:28 PM

@Shin Takeda Thanks a lot. @Nizar Abdul-Halim @Phil Li Would love to connect if you guys are up for it.

#everything-marketing - March 21, 2024 at 01:40 PM

Hey everyone! Anyone who's already in Dubai / UAE? Would love to connect.

#everything-marketing - March 18, 2024 at 08:41 PM

Alternatively it wouldn’t be a bad idea to reach out to existing customers and ask them what improvements they’d like to see.

#everything-marketing - March 18, 2024 at 08:39 PM

Create segments of users who have opened/clicked in the last 30, 60, 90 days. Will give you a good overview of your user engagement.

#email-sms - March 15, 2024 at 07:30 PM

Hi everyone! Any alternatives to Mailcharts?

#jobs-and-talent - March 12, 2024 at 09:23 PM

Depends on what you’re looking to achieve. Agencies do offer a lot of expertise in terms of varied skill sets, troubleshooting, and most importantly the speed.

Having an in-house resource would offer more control and allow you to pivot quickly. Both have their advantages but if scale and speed is something on your roadmap, I’d recommend at least speaking to a few agencies to get an idea of what they could do for you.

Hope that helps.

#everything-marketing - March 08, 2024 at 05:09 PM

@Henry Johnson Have you enabled your Shopify sync settings? The Shopify sync is necessary to keep your opt-ins and unsubscribes aligned on Shopify/Klaviyo.

More info here on Shopify to Klaviyo sync and here on Klaviyo to Shopify sync.

In Shopify, when a contact opts-in to marketing, usually during the purchase process or a Shopify web form, the Shopify property 'Accepts Marketing' is set to 'true'.
When a contact opt-ins via a Klaviyo form and is added to your target list, the Klaviyo property 'Email' is set to 'Subscribed' for that contact.

Without the sync, there will be instances where a contact is 'opt-in' on Shopify and 'never subscribed' on Klaviyo, and vice versa. This sounds like it’s your issue.

Note that when the Shopify >> Klaviyo sync is enabled, it only syncs Shopify opt-ins to your chosen Klaviyo list "moving forward". Any Shopify opt-ins before the sync is enabled will still be 'never subscribed' in Klaviyo, unless they have also subscribed via Klaviyo.
To ensure you are considering ALL opt-ins when sending a Klaviyo campaign, create a 'Contact (opt-in)' segment that includes 'Accepts Marketing' = 'true' OR is in [your Klaviyo opt-in list(s)]

I believe the Klaviyo to Shopify sync backfills data to Shopify, however, I only ever send campaigns via Klaviyo, not Shopify, so please check that.
Hope that helps!

#paid-media - March 01, 2024 at 01:52 AM

+1 for heatmap

#jobs-and-talent - February 19, 2024 at 05:42 PM

@Jake Rader DMed you

#paid-media - February 15, 2024 at 01:42 PM

Thanks for tagging me @kanan budhiraja. Appreciate it.

#paid-media - January 31, 2024 at 06:59 PM

Hey Harsha, yes! Based on what I researched Dawn & Debut are the most ADA compliant Shopify themes.

#paid-media - January 30, 2024 at 12:01 PM

Has anyone run into issues with accessibility for disabled audiences? I’m seeing a few businesses being hit with lawsuits and was wondering what are the best Shopify themes that are ADA compliant. Any help would be appreciated. Thanks.

#tech-talk - December 28, 2023 at 02:44 AM

+1 for Daasity

#tech-talk - December 22, 2023 at 03:18 AM

Zoho is worth checking out. Their support is awesome @Aaron Alpeter

#paid-media - November 22, 2023 at 01:13 AM

This article will help.

#tech-talk - November 17, 2023 at 02:08 AM

@Rory Armitage-Burns You might want to have a look at Clevertap too. It's more of a CRM though but is designed to handle the complexities you're referring to.

#cx-retention - November 14, 2023 at 04:10 PM

Revenue - Discounts - Returns - COGS - Shipping - Fulfillment - Payment Processing Fees - Ad Spend
= Contribution Margin

#everything-marketing - November 14, 2023 at 02:18 AM

In the first case, the attribution window is set to last click which means the conversion will only be attributed if the ad was the last touch point before conversion in a 30-day window.
For example, if the ad click happened on Nov 1st and then the user converted on Nov 29th, your Google ad reporting dashboard will take credit for that conversion.

In the 2nd case, GA4 will pass back the conversion data to Google Ads. However, GA4 is designed to take a more holistic approach and consider the weight of other touch points/channels in the user’s journey. So it is highly likely that in some cases, the difference between conversions as seen in Google Ads and GA4 is high.

When it comes to conversion window, it really depends on the conversion cycle of the business. I’d recommend looking at Days to Conversion report in GA4 to see the time taken between first exposure of the brand to final conversion. Keep some buffer and you can set a conversion window of your choice between 7-90 days as it also varies depending on the type of campaign you’re running. Search, YouTube or other. YT would typically have a higher conversion window so it needs to be factored in accordingly. Hope this helps.

#everything-marketing - November 14, 2023 at 01:55 AM

@Kris Watts Is your question related to click-through conversion window or the source of conversion? The answer may depend on what’s more important for the account.

#jobs-and-talent - November 01, 2023 at 01:06 PM

@kanan budhiraja

#jobs-and-talent - October 18, 2023 at 03:12 PM

DMed you @Srdjan (Serge) Popovic

#tech-talk - October 13, 2023 at 01:01 PM

Hey @Kris Watts, in your merchant center, go to Settings=>Shipping & Returns

You will come to a section where you would have defined the shipping rates and delivery times. Once you click on that, it will take you to a page which shows Coverage, Delivery Time & Cost. Click on the pencil icon on the right of Delivery Time to edit your Order Handling time and Transit time. That should fix it.

#tech-talk - October 13, 2023 at 12:10 AM

Check the transit times in your Advanced settings for Shipping.

#the-welcome-mat - October 12, 2023 at 09:40 PM

That’s a good looking website you’ve got there @Peter romero

#paid-media - October 10, 2023 at 07:41 PM

Has anyone implemented the GTM tag for recharge app? I’m trying to track conversions through recharge on Bing ads.

I’ve spoken to the Bing support team and they suggested editing the base UET tag with the recharge checkout URL but that doesn’t work when I tested it.

Any help would be great. Thanks.

#wins-and-humblebrags - October 06, 2023 at 02:24 AM

Congratulations @Brandon Bal on the achievement.

#cx-retention - October 05, 2023 at 02:58 PM

@Michael de Lyon around 5.4% and $75

#cx-retention - October 04, 2023 at 04:55 PM

Shopify default email is awful. With Klaviyo you can build out a more targeted flow based on certain conditions like cart value. I usually split it with low cart vs high cart value.
The incentive only goes to high cart value. Helps better with other journeys too.

A lot of brands also have different flows for abandoned cart and abandoned checkout which helps a bit as well.

#books-and-podcasts - September 29, 2023 at 06:10 PM

Thanks for sharing @Deb Mukherjee. This is great.

#paid-media - September 27, 2023 at 05:10 PM

@Geordie Frost there are multiple ways to test this.
• free shipping on subscriptions only
• Instead of 20% off on every order, you could stagger a $ value across 3 orders. For example, $100 off across 3 or 4 orders. That way you get an opportunity to make your money back on paid ads, influence LTV
• Increase the free shipping threshold for one-time purchases. Will help AOV.
• Test bringing the subscription to just 10% off with free shipping for subscribers. You can calculate this based on average shipping costs and see if you’re losing more money as compared to the 20% off upfront.
Happy to chat more if needed. Hope this helps.

#paid-media - September 27, 2023 at 01:39 AM

@Jai Dolwani Sometimes this is triggered when you’re selling different variants of the same product. For example, if you’re selling clothes in sizes S, M, L, XL and users might land on S by default which would be out of stock but the others are still in stock.

You might want to look into this but happy to jump on a call as well in case that doesn’t solve it.

#general-chat - September 26, 2023 at 01:16 AM

a little late to the conversation here but just out of curiosity, is there a minimum in terms of volume/spend with credit card partnerships like AMEX? @Jesse Tilner