#everything-marketing

following - i’d love to learn more. i dont really understand what it is that they provide? is it an LP builder? is it a competitor to shopify directly? i dont really know lol

Also following - how did you discover Fermat? @Sapan Mitter @Sebastian Valiente

I’ve been seeing some of the founders linkedin posts

@Sebastian Valiente @Shin Takeda I believe they do an advanced level of personalization which is governed by an AI decision engine. For example if 2 users are coming on the website, they would each get a different experience based on their interaction with the website / landing page. They take control of the plugins (chatbot, reviews, faqs, upsells, etc.) and delay the load time essentially through iframe so the website speed is optimized which is a common issue found with most Shopify stores when multiple apps / plugins are installed because they sit on top of the base liquid code.
As a result of the improved speed and personalization, stores see an improvement in conv rate, AOV, reduction in ad costs. At the back end, you're able to set rules for these experiences to be delivered to the user based on either the facebook ad creative or whether they're coming from cpc, organic, new user, existing user and so on. I hope this clarifies it a bit. Sorry, I'm not able to explain it in a simpler way.

They do charge a lot though so I was wondering if there's anyone who might have tried them.

Hey guys! I'm Alexa - I'm Director of Marketing at FERMAT. Not a sales rep, so you're safe 😂 Just wanted to pop in and clarify what we do --

FERMÀT helps you spin up full funnel shopping experiences that are specific to the customer's click source - ad, email/sms, etc - without making changes to your master Shopify site. I describe them as "microsites"; you can build out each piece of that funnel with us no-code/drag and drop. So that covers LP -> PDP -> cart.

You can run experiments and test all sorts of things on each of those pieces - imagery, pricing, OTP versus subscription default, upsells, all that kinda stuff. 🙂 All of those tests are powered by an experimentation engine that allows you to do multi-variate testing across both frontend and backend variables.

Since you're not making changes to your primary Shopify instance, you're able to test/iterate super fast, & we've also got automated optimization in the back end to make sure you're sending traffic to the experiences that are serving the best performance outcomes for your goals. Can be lower CAC, higher CVR, whatever ya like. FERMAT can do this down to a per-ad basis.

TLDR - high velocity, fast experimentation that makes you more monies in the long run. Happy to answer any q's you have or loop y'all with some current brands that are using us if you'd like to chat w them! Otherwise I'll stay outta your hair. Have an awesome week! ✌️