Andres Alla

#everything-marketing - April 23, 2025 at 01:18 PM

How have the tariffs impacted everyone’s performance? We’re seeing quite a decent drop in sales. Non-essential products, high AOV ($200 USD)

#everything-marketing - April 22, 2025 at 02:01 AM

How do you set up your wholesale MAP pricing?

1. Do you allow your wholesale customers to sell below your retail price (and if so, do you have a set %?)
2. How do you go about sale periods like BFCM etc?

#logistics-operations - April 10, 2025 at 01:04 PM

Hey, we’re looking for freight forwarder / shipping agent in China to help us ship 150 units of a product from China to end customers (mostly in US, some internationally). We usually ship in bulk to the US but would like to dropship these 150 units to avoid tariffs. We’re most likely looking to ship with DHL or other reliable services, rather than yunexpress etc. The products are in our factory in Guigang City, Guangxi, ready to go.

If you are / know a reliable shipping agents please reach out.

*Fragile product, fairly large

#amazon - April 10, 2025 at 11:52 AM

Amazon has been changing the order of our infographics. Is it possible to opt out of this AI-driven adjustments?

#everything-marketing - February 18, 2025 at 01:58 PM

<@U083JMLSQ23> thanks!

1. Meta will send better quality traffic. - hadn’t thought about that!
2. Personally I'd create a page directly on shopify. - so via custom code? or within theme builder with limited design options?

#everything-marketing - February 18, 2025 at 05:37 AM

<@U083JMLSQ23> I guess we got work to do? 😬

We’re using Gempages for all landers, collection pages and PDPs..

#everything-marketing - February 17, 2025 at 03:57 AM

We’re using them. Works great for us

#paid-media - February 14, 2025 at 02:00 AM

<@U08DXQ9D5EC> Dara Denney for sure, and I’d also block out few hours to binge watch Nick Theriot’s content

#everything-marketing - February 14, 2025 at 01:59 AM

@Jackie Zischang auto

#everything-marketing - February 11, 2025 at 04:36 AM

We keep getting these traffic spikes almost every day in the evening. Traffic literally 5x-s for 1-2 hours.

What’s the best way to see hourly traffic source breakdown?

#jobs-and-talent - February 11, 2025 at 03:42 AM

We’re hiring for Amazon Brand Manager

We, Holme & Hadfield, are looking for an Amazon Brand Manager to drive growth across our Amazon business. This role involves strategy, PPC management, listing optimization, and P&L ownership for a premium brand with high AOV products.

🔹 5+ years of Amazon experience
🔹 Strong PPC & listing optimization/CRO skills
🔹 Proven track record managing $300K+ annual ad spend
🔹 Ability to lead implementation & collaborate cross-functionally

If you or someone you know is a great fit, please get in touch!

#everything-marketing - February 10, 2025 at 04:59 AM

@Tony Zheng just out of curiosity, what are your loading speeds? (and how exactly are you testing the speed?) Ours is slow as well.

#everything-marketing - January 31, 2025 at 08:08 AM

For your “evergreen” content (ie outside BFCM, Valentine’s etc), do you still run certain offers, or is it “no-discount” strategy?

If you do have offers, do you show the offers in the creative + ad copy & landers?

#everything-marketing - January 29, 2025 at 02:21 AM

Just had a call with our Meta rep about struggling to exit the learning phase (high AOV & CAC) and dealing with audience overlap. He suggested consolidating our ad account structure further.

Current setup:
• 1 CBO → 5+ ad sets (each creative test gets its own ad set)
• Each ad set has either flexible ads or 3-5 individual ads
New suggested structure:
• 1 CBO → 1 ad set → all ads within that ad set (new creatives would also be launched into that same ad set)
This should help us exit the learning phase more efficiently.

Has anyone tested a setup like this? Would love to hear your experiences and thoughts!

#paid-media - January 28, 2025 at 10:11 AM

<@U07KL3TGX8X> Interesting! I just had a call with our Meta rep and he suggested the same campaign structure you mentioned:

1 CBO -> 1 Adset -> 10+ Ads

This should also help us with exiting learning phase due to high AOV & CPA.

1. Is there a limit on how many ads you would have within 1 adset?
2. So when you launch new creatives, you simply launch them into that 1 adset?

#everything-marketing - January 22, 2025 at 03:41 AM

When you run Flexible format video ads on Meta, do you upload 9:16 or 4:5? And do you also keep certain safe areas?

#everything-marketing - January 20, 2025 at 05:24 AM

Makes sense, thanks for sharing! @Will Laurenson @Nick Selman

#everything-marketing - January 17, 2025 at 07:21 AM

How are you guys testing which landing pages work the best for your ads? I’m looking to understand whether it’s best to push traffic to PDPs, homepage, collection page, or custom landers.

Would you create multiple adsets for the same ads in Meta CBO campaign to simply see which converts the best (or has the best ATC rate etc)?

#everything-marketing - January 07, 2025 at 03:24 AM

Haven’t used Unbounce, but we’ve been using Wisepops for over a year and quite happy with it

#everything-marketing - January 06, 2025 at 10:26 AM

What are some paid DTC masterminds you’ve been a part of that provided great value? Would love to hear your recommendations!

#amazon - January 06, 2025 at 03:48 AM

But also understanding customer avatars / personas - mainly by analysing thousands of customer reviews in bulk within minutes

#amazon - January 06, 2025 at 03:48 AM

But also understanding customer avatars / personas in the niche to then adjust copywriting where & if needed

#amazon - January 06, 2025 at 03:48 AM

for analysing negative reviews to see if they go against TOS. If they do, then GPT drafts a message that we can then send to support etc to hopefully get them taken down

#amazon - January 06, 2025 at 03:47 AM

while we’re on topic of PPC, what would be your main advice for premium price point brands trying to rank among lower price point / high volume products?

Our sales volume is significantly lower than competitors. Feel free to check us out on Amz - Holme & Hadfield

#amazon - January 06, 2025 at 03:45 AM

thanks man, appreciate it

#amazon - January 06, 2025 at 03:43 AM

ok thanks @Tom Ly, my only worry with day parting is that how do we know that the “low efficiency” ad spend during the late hours, aren’t actually converting few days later during normal hours?

Is there a report/data that shows this?

#amazon - January 06, 2025 at 03:40 AM

Anyone here uses day parting softwares for Amazon PPC? Our TACOS is reasonable throughout the day, but really skyrockets during late hours of the day. Usually TACOS jumps from 13-15% to 18% within the last few hours

#paid-media - December 23, 2024 at 04:48 AM

@Kevin L

#paid-media - December 20, 2024 at 07:08 AM

Are you guys using Flexbile ads or you still create X amount of individual ads within an adset?

#everything-marketing - December 19, 2024 at 04:28 AM

Hey! What are some elements of a product insert that we should definitely include to optimize customer engagement and encourage repeat purchases?

Our current format includes:
• Thank you message
• Brand intro
• About founders
• How to get in touch
• Lifetime warranty intro (with a QR code that links to a landing page offering upsells/repeat purchase incentives + warranty signup)
• Our charity work
• Social media
Anything you’ve used or seen work well? Suggestions or ideas for improvement would be awesome!

#email-sms - December 06, 2024 at 08:12 AM

1 day NCA worked quite well over BFCM even though CPM’s were up 4x

#email-sms - December 06, 2024 at 08:11 AM

We ended up at 20%

#everything-marketing - December 04, 2024 at 02:48 AM

Interesting perspective, i like it. Thanks for sharing!

#everything-marketing - December 04, 2024 at 02:37 AM

@Joel Jackson My only concern is from branding perspective and how it would seem to existing customers that we keep running BFCM, even though we’ve been hammering everyone with “ending tonight” lol.

Or are you simply not too worried about that and more focused about utilising the low CAC and scaling as much as possible?

#everything-marketing - December 04, 2024 at 02:22 AM

How long is everyone running their BFCM and when do you switch into Christmas offers?

#email-sms - December 04, 2024 at 02:21 AM

What % of your BFCM revenue came from email marketing? We were at 20% (including 24hour VIP BFCM event on Thursday)

#everything-marketing - December 03, 2024 at 01:30 PM

That’s pretty much the same way we’re doing it on our PDPs, but it’s bit more complex as we have different discounts for different products (all with the same code though - so we’ve had to play around with base prices)

#everything-marketing - December 02, 2024 at 04:59 AM

What % of your BFCM revenue has come from email marketing so far?

#email-sms - December 02, 2024 at 03:22 AM

@Wiehan Britz Amz slightly down, DTC up

#email-sms - November 30, 2024 at 02:36 PM

Much appreciated @Wiehan Britz, makes perfect sense

#email-sms - November 29, 2024 at 01:03 PM

Hey! Who do you exclude from your email campaigns over BFCM, if anyone at all? Perhaps last 14 day customers?

#everything-marketing - November 26, 2024 at 03:45 PM

Hi @Julia Tunstall, reach out to @Nathan Snell

#everything-marketing - November 26, 2024 at 01:55 PM

<@U07SF9UU2SK> On Shopify, but found a solution, thanks!

#everything-marketing - November 26, 2024 at 01:55 PM

Haha @Nathan Snell this literally saved us so much time. Thanks man

#everything-marketing - November 26, 2024 at 12:17 PM

Are there any apps out there that automatically add a product to cart/checkout based on a criteria?

We want to give product X for free IF the order total value after discounts is above $600 USD

#paid-media - November 22, 2024 at 04:20 PM

oh what

#paid-media - November 19, 2024 at 12:25 PM

Anyone else having issues with Meta ads delivery? Our ad account isn’t spending today for some reason. No errors or anything. Usual daily spend is around $3k

#paid-media - November 19, 2024 at 04:45 AM

Thanks @Rajesh Kumar <@U07H652D8K1> @Natalie Bowman

I’ve always noticed that the creatives with the broadest messaging -> targeting problem & product unaware people, tend to get majority of the spend but at the same time at low ROAS (around 1.2-1.5x), while more targeted creatives where we call out specific segment, gets higher ROAS. But at the same time, when we used to run ABO structure, the “lower ad spend -> higher ROAS ads” were never performing the same at scale, so I guess it comes down to blended ROAS / MER and at the end of the day if we hit the MER and revenue goals, it’s all good.

Kind of expected that answer from here but always good to get some reassurance 🙂

#paid-media - November 16, 2024 at 12:46 PM

In our CBO campaigns, we’ve noticed that one ad set often dominates, taking up 90%+ of the spend. While this might align with Meta’s optimization, Triple Whale analytics show that some other ad sets are actually more profitable, especially now during BFCM when they’re “total impact” ROAS is very good.

We’ve tried using cost caps to address this, but they didn’t perform well.

Has anyone had success with optimizing CBO campaigns by setting minimum daily spend at the ad set level to push spend to “better performing” ad sets?

I’d love to hear your experiences or any advice for managing spend distribution

#everything-marketing - November 08, 2024 at 09:39 AM

@Will Laurenson here’s our website - www.holmeandhadfield.com. So a lot of different sized display cases. Large % of ads are driving traffic to PDPs so I’m thinking might be good idea to have breadcrumbs so that people can very easily go and see other display cases in the same category