#everything-marketing
Thread
Just had a call with our Meta rep about struggling to exit the learning phase (high AOV & CAC) and dealing with audience overlap. He suggested consolidating our ad account structure further.
Current setup:
• 1 CBO → 5+ ad sets (each creative test gets its own ad set)
• Each ad set has either flexible ads or 3-5 individual ads
New suggested structure:
• 1 CBO → 1 ad set → all ads within that ad set (new creatives would also be launched into that same ad set)
This should help us exit the learning phase more efficiently.
Has anyone tested a setup like this? Would love to hear your experiences and thoughts!
The root problem is that there was not enough potential spend per creative asset.
This new structure simply condenses spend.
If the initial budget was much higher you would have likely exited LP.
That said the new setup is an efficient way to test and will help exit learning through spend condensation.
Give it a test.
@Andres Alla are you running auto bid or manual bid?
@Jackie Zischang auto