JP Charles's Profile
JP Charles
Recent Messages
#general-chat - October 30, 2025 at 03:56 AM
• Use it as Meta ads creative.
• Amplify on all organic social
• Announce it to your email list
Congrats.
#marketing-cx-cs-retention - September 24, 2025 at 09:56 PM
Whether you use Klaviyo or Omnisend or any other ESP, you don't need to use Zapier on top of these.
All ESP have an integration with Shopify which feeds customer profile back and forth.
You can add other custom Shopify tags and this can be fed through automatically as well.
#meetups-events - September 09, 2025 at 10:19 PM
@Oli Mabane I'm next door in Melbourne
#marketing-creatives-lp - September 03, 2025 at 11:31 PM
96% jump in traffic is high but if no conversion, the question is "it is the right traffic"?
Another angle to look at, because I don't know the website is:
• Is shipping too high? if people are getting to checkout but not converted?
• Do you have enough payment option like BNPL? because we are in an inflationary economic condition, so consumers have less wallet share
Lastly, do you have all your flows setup to nurture those bottom of funnel customers that almost got to checkout and didn't convert.
Hope that's helpful.
#general-chat - September 03, 2025 at 11:22 PM
100% worth it.
You should do the subscribe and save in a way that you are profitable on first purchase.
Churn happens in every business on the planet. So don't worry about it.
subscription revenue is compounding. So just do it.
#marketing-content - August 26, 2025 at 11:33 PM
Its hard if you don't enjoy the sourcing aspect, like for me 😆
#marketing-paid - August 18, 2025 at 12:19 AM
<@U07JSLW1325> I don't personally use it but you want took for something like this.
#marketing-paid - August 15, 2025 at 12:34 AM
<@U07JSLW1325> if you want to do that you, you need to turn your variant into individual product for your feed. You don't need to do that manually.
There are apps that does that for you. It is typically designed for SEO purposes but you can also use it as part of your feed for both Google and Meta ads.
#marketing-seo-affiliates - August 15, 2025 at 12:32 AM
I didn't use it much to share insights to be honest.
But if I can tell you one thing, their marketing to gain users are great
#marketing-seo-affiliates - August 14, 2025 at 12:21 AM
Search Atlas marketing is intense. I had a trial and they message me on every platform on earth.
The UX/UI could be better. I still prefer SEMRush, even though it is more expensive.
#marketing-paid - August 14, 2025 at 12:19 AM
yes, if you select image ad in your normal Advantage+ campaign. Then now there's an option creative setup where you can add your product catalogue alongside the image
#marketing-content - August 07, 2025 at 03:35 AM
Click Analytic
#ops-supply-chain - August 07, 2025 at 12:54 AM
Its alright. They were one of the first to do post purchase upsell many years ago.
I personally prefer these days. more features and better UX/UI
#self-promotion - August 05, 2025 at 11:35 PM
🚨 Yotpo’s decision to discontinue its Email & SMS services has created a major challenge for brands gearing up for Q4.
At , we’ve always prioritized thoroughly testing tools before recommending them to our clients; no matter the incentives offered by SaaS companies.
That’s why we’ve never promoted Yotpo’s email solution, focusing instead on proven platforms like Omnisend and Klaviyo.
Our hearts go out to the Yotpo team and the brands affected by this unexpected shift. If your business is navigating this transition, we’re here to help.
As certified partners for both Omnisend and Klaviyo, we’ll guide you to the right solution and ensure a seamless switch to keep your Q4 campaigns on track.
📩 DM us or reach out to to discuss how we can support your brand.
Let’s turn this challenge into an opportunity to elevate your email and SMS strategy!
#email-sms - August 04, 2025 at 11:40 PM
Only to option to consider.
Klaviyo or Omnisend.
If price is your concern, then go with Omnisend.
#marketing-creatives-lp - August 04, 2025 at 11:39 PM
Many people think increasing frequency means spamming.
Ad frequency has exist since the dawn of time.
Higher marketing frequency = higher brand recall = higher consideration = high conversion
The same principle apply in any marketing channel from TV ads, radio ads, digital ads (Meta, Google, etc....) and email.
#brand-wins - August 03, 2025 at 11:02 PM
this is truly dope
#self-promotion - August 01, 2025 at 12:45 AM
Why Better Email Capture Can 5x Your Meta ROAS:
#marketing-cx-cs-retention - July 22, 2025 at 10:49 PM
feel free to check us out @Keri Smith Ruiz
We've worked with 400+ brands in the last 5years.
#self-promotion - July 22, 2025 at 11:41 AM
We'll audit your current email automation and campaigns to find low hanging fruits
#jobs-and-talent - July 21, 2025 at 11:48 PM
feel free to check us out @Tony Zheng
#ops-supply-chain - July 07, 2025 at 01:07 AM
+1 for Foxsell, great app, we use it at
#marketing-creatives-lp - July 07, 2025 at 01:01 AM
agree with @Anubhav Narula it doesn't matter
#marketing-creatives-lp - July 07, 2025 at 01:00 AM
<@U084013P8BH> great offer.
Create a viral loop where people who enters get more chance to win if they refer their friends.
If you need help to set this up, DM me.
#self-promotion - June 11, 2025 at 04:50 AM
My team wrote about the changes for AfterPay for brands in Australia @here
#ops-supply-chain - June 02, 2025 at 05:29 AM
I can make an intro if you want
#ops-supply-chain - June 02, 2025 at 05:29 AM
100% Bedford Lane, check out their website and the brands that they work with and it will speak for itself
#general-chat - June 02, 2025 at 05:12 AM
@Eng Heng I run and expanding to Singapore, so dropping in your DM.
#marketing-creatives-lp - June 02, 2025 at 05:08 AM
there's a replo community in Slack, try to look it up; lots of talented people there
#email-sms - June 02, 2025 at 05:07 AM
Here's what I would do:
- clean out the list - any > 5 email unopen, supress a. bounce/ spam - suppress also
- There's multiple ways of dealing with rest: a. you can sort by order value b. there should be an acquisition filter in the reporting; if not send an email out and get people to update their preference i. you can say that we have something special coming up and we want to ensure that your details on file is correct, then people click to update their details; for companies, they have to update company name; those who put N/A are a person
#self-promotion - May 12, 2025 at 06:37 AM
We used to be a Klaviyo only agency but now we do Omnisend and other mail software.
We are making this clear on our site
#marketing-creatives-lp - May 08, 2025 at 10:55 PM
Klaviyo 100%
Unless its a country where Klaviyo SMS is not available, I'll use Postscript
#self-promotion - May 07, 2025 at 07:45 AM
say more
#marketing-creatives-lp - May 07, 2025 at 07:42 AM
same question, what aspect of marketing and also which geo @Ariana P.?
#marketing-creatives-lp - May 07, 2025 at 07:40 AM
I've been loving this for actionable insights
#marketing-creatives-lp - April 17, 2025 at 07:04 AM
I am interested as well.
Is that available for Australian merchant?
#marketing-creatives-lp - April 11, 2025 at 12:27 AM
agree with @Jesse Tilner
Don't drive traffic to homepage.
PDP always.
You want to reduce the steps to conversion.
Also add on thank you page to boost your AOV.
#jobs-and-talent - April 09, 2025 at 10:19 PM
I recommend <@U089DHC25HT>
#marketing-creatives-lp - April 09, 2025 at 10:18 PM
I recommend @Nicole Cifani
The woman ran affiliate marketing at Skillshare.
So obviously she is good at what she does.
#jobs-and-talent - April 08, 2025 at 10:58 PM
@Tammy Pham we do CRO at
#ops-supply-chain - April 08, 2025 at 10:57 PM
we build a page speed tool on our website, feel free to test it out, its free
#self-promotion - April 02, 2025 at 06:59 AM
#announcements - April 01, 2025 at 05:30 AM
@Noah Tucker is the man 💪
Will there be recordings of this?
#ops-supply-chain - March 26, 2025 at 11:49 PM
add an email in post purchase flow that links to Google reviews.
You can delay the email 7-10days after the order has been fulfilled to ensure that the person received the product.
#self-promotion - March 19, 2025 at 10:00 PM
If you're sending abandoned cart emails and thinking, “Cool, we’re recovering lost revenue”, there’s a 90% chance you’re leaving serious money on the table.
#ops-supply-chain - March 19, 2025 at 06:13 AM
I also recommend FoxSell Bundles @Lisa McCaffrey
#ai-dtc - March 19, 2025 at 06:11 AM
Congrats on your success so far.
I run an email marketing agency and we had the same issue.
Some advice:
• Try to promote internally because they know the business already
• If no candidate internally, try to hire senior media buyers from other agencies because they know the ins and outs of the operation
• Pay above market rate. You want to attract the best candidate to deliver the best service, so don't worry about cost; if you hire the best, your client will be happy, then it will attract more clients.
Hope that helps.
#marketing-creatives-lp - March 13, 2025 at 09:06 PM
Thanks guys
#marketing-creatives-lp - March 13, 2025 at 08:21 AM
@Anubhav Narula do you have the tweet that you are referring to.
#marketing-creatives-lp - March 12, 2025 at 10:44 PM
how much would you spend on a shoot for an ecom brand?
I just got a quote for $4k for 8 products.
About 40 outputs which will be a combination of product shot, ugc and model shot.
I think that's good - what do you think?