JP Charles

#tech-talk - June 02, 2025 at 05:29 AM

I can make an intro if you want

#tech-talk - June 02, 2025 at 05:29 AM

100% Bedford Lane, check out their website and the brands that they work with and it will speak for itself http://bedfordlane.co/

#general-chat - June 02, 2025 at 05:12 AM

@Eng Heng I run https://karinherzog.com.au/ and expanding to Singapore, so dropping in your DM.

#everything-marketing - June 02, 2025 at 05:08 AM

there's a replo community in Slack, try to look it up; lots of talented people there

#email-sms - June 02, 2025 at 05:07 AM

Here's what I would do:

1. clean out the list - any > 5 email unopen, supress a. bounce/ spam - suppress also
2. There's multiple ways of dealing with rest: a. you can sort by order value b. there should be an acquisition filter in the reporting; if not send an email out and get people to update their preference i. you can say that we have something special coming up and we want to ensure that your details on file is correct, then people click to update their details; for companies, they have to update company name; those who put N/A are a person

#self-promotion - May 12, 2025 at 06:37 AM

We used to be a Klaviyo only agency but now we do Omnisend and other mail software.

We are making this clear on our site

#everything-marketing - May 08, 2025 at 10:55 PM

Klaviyo 100%

Unless its a country where Klaviyo SMS is not available, I'll use Postscript

#self-promotion - May 07, 2025 at 07:45 AM

say more

#everything-marketing - May 07, 2025 at 07:42 AM

same question, what aspect of marketing and also which geo @Ariana P.?

#everything-marketing - May 07, 2025 at 07:40 AM

I've been loving this for actionable insights https://checkoutinsider.beehiiv.com/

#everything-marketing - April 17, 2025 at 07:04 AM

I am interested as well.

Is that available for Australian merchant?

#everything-marketing - April 11, 2025 at 12:27 AM

agree with @Jesse Tilner

Don't drive traffic to homepage.

PDP always.

You want to reduce the steps to conversion.

Also add Aftersell on thank you page to boost your AOV.

#jobs-and-talent - April 09, 2025 at 10:19 PM

I recommend <@U089DHC25HT>

#everything-marketing - April 09, 2025 at 10:18 PM

I recommend @Nicole Cifani

The woman ran affiliate marketing at Skillshare.

So obviously she is good at what she does.

#jobs-and-talent - April 08, 2025 at 10:58 PM

@Tammy Pham we do CRO at ecommerceboost.io

#tech-talk - April 08, 2025 at 10:57 PM

we build a page speed tool on our website, feel free to test it out, its free https://ecommerceboost.io/shopify-page-speed-test/

#self-promotion - April 02, 2025 at 06:59 AM

https://checkoutinsider.beehiiv.com/p/how-post-purchase-upsells-can-boost-your-aov-and-profits

#announcements - April 01, 2025 at 05:30 AM

@Noah Tucker is the man 💪

Will there be recordings of this?

#tech-talk - March 26, 2025 at 11:49 PM

add an email in post purchase flow that links to Google reviews.

You can delay the email 7-10days after the order has been fulfilled to ensure that the person received the product.

#self-promotion - March 19, 2025 at 10:00 PM

If you're sending abandoned cart emails and thinking, “Cool, we’re recovering lost revenue”, there’s a 90% chance you’re leaving serious money on the table.

Here's how to fix it in 5mins

#tech-talk - March 19, 2025 at 06:13 AM

I also recommend FoxSell Bundles @Lisa McCaffrey

#logistics-operations - March 19, 2025 at 06:11 AM

Congrats on your success so far.

I run an email marketing agency ecommerceboost.io and we had the same issue.

Some advice:

• Try to promote internally because they know the business already
• If no candidate internally, try to hire senior media buyers from other agencies because they know the ins and outs of the operation
• Pay above market rate. You want to attract the best candidate to deliver the best service, so don't worry about cost; if you hire the best, your client will be happy, then it will attract more clients.
Hope that helps.

#everything-marketing - March 13, 2025 at 09:06 PM

Thanks guys

#everything-marketing - March 13, 2025 at 08:21 AM

@Anubhav Narula do you have the tweet that you are referring to.

#everything-marketing - March 12, 2025 at 10:44 PM

how much would you spend on a shoot for an ecom brand?

I just got a quote for $4k for 8 products.

About 40 outputs which will be a combination of product shot, ugc and model shot.

I think that's good - what do you think?

#everything-marketing - March 11, 2025 at 10:01 PM

I haven't personally used it but I've heard a couple of people talk about https://pro.igdm.me/

#everything-marketing - March 11, 2025 at 09:57 PM

Absolutely

First use a viral giveaway tool like viral sweep/ upviral or gleam

Setup your giveaway engine.

then build campaign around that:

• email campaigns - try and get them to promote to their email list.
◦ if you have landing page and assets ready, you've already done the hard work for them and they can just plug and plan and use your assets
• same thing for social media - try to do co-marketing, both organic and paid social

#perks - March 10, 2025 at 11:18 PM

• Creatives / Performance Creatives

#jobs-and-talent - March 10, 2025 at 10:56 PM

what kind of partnership are you after @Rose Fierman?

#self-promotion - February 19, 2025 at 07:00 AM

I am looking for a head of ops to join our email marketing agency at EcommerceBoost.io

If you're good at leading people and have decent experience with brand marketing, especially email marketing.

Hit me up: jean@ecommerceboost.io|jean@ecommerceboost.io

#self-promotion - February 11, 2025 at 12:30 PM

We are beta testing our Shopify app to reduce CAC. We want to make it worth it for you.

Try our app; in exchange, we'll give you a CRO audit worth $4k (For Free). Comment or DM

#wholesale-tariffs - February 05, 2025 at 12:33 AM

trying to get https://karinherzog.com.au/ in retail in Australia.

Anyone in Australia here can share playbook on how they so?

#wins-and-humblebrags - January 09, 2025 at 09:12 AM

@Malte Wagenbach we don't run the actual brands, we only do email & Sms marketing for them ecommerceboost.io

Did you see Alex Cooper launched a hydration drink?

Also Prime is repositioning themselves as a hydration drink

#wins-and-humblebrags - January 07, 2025 at 09:44 PM

8days into 2025:

• Got a meeting with freaking Hugo Boss!!!!!
• Meeting with one of the biggest hydration brand.

F*ck yeah.

LFG

#everything-marketing - November 24, 2024 at 10:39 PM

If you don’t have an exit-intent pop-up running all year round, you’re leaving money on the table.

And if you’re not using one during BFCM? You’re leaving even more.

Here’s a recent example:

We set up an exit-intent pop-up for our client, Zen Moissanite, and in just 24 hours, it boosted conversions by 7%. 🚀

Small tweaks, big results.

#tech-talk - November 22, 2024 at 11:52 AM

As a CRO Expert, I found Wishlist impacts Conversion Rate negatively. Try no wishlist for a while and see how it performs. Its a nice to have but not good to have feature. Also check your wish list to purchase rate, more often than not, it is low

#self-promotion - November 22, 2024 at 11:50 AM

this is super awesome. I am surprised there are no other engagement on this post.

Great read

#email-sms - November 11, 2024 at 11:59 PM

Here's the thing:

• Klaviyo is not perfect but it is the best in the market at the moment for DTC brands on Shopify
• Yotpo is doing a lot of activation to take brands on their new email service. I went to their event in Melbourne and like the UX/UI, honestly it feels more 2024 than Klaviyo. However the few brands that I saw moving to Yotpo, deliverability is an issue.
So I wouldn't move away from Klaviyo for now.

#jobs-and-talent - October 30, 2024 at 12:02 AM

Let's chat when suits you @Nicole Cifani

https://calendly.com/jpcharles/30min

#jobs-and-talent - October 28, 2024 at 11:24 PM

What an impressive resume.

I also saw the impact of Skillshare affiliate program, so you're a killer marketer for sure.

I am not recruiting right now but would love to connect with great marketer like you @Nicole Cifani if that's of interest

#everything-marketing - October 28, 2024 at 11:18 PM

Never ever remove pop up.

You will still get new traffic and your goal is always retention.

I speak to so many brands that overthink about this but it is simple.

Even if your conversion rate double during BFCM, 90%+ visitors sits on the sideline which you need to nurture and convert.

You can have a BFCM theme pop up but don't turn off

#general-chat - October 28, 2024 at 08:39 PM

I like the simplicity of Judge.me as well @Jocelyn Dunkley

However in this case, it is for a luxury brand, so I am not sure if I can use.

I also like the price of Judge.me 😉

#self-promotion - October 28, 2024 at 08:38 PM

You know how I am slightly obsessed about WPP.

I wrote here how they turned $650k into $16b and created the world's largest marketing agency https://www.linkedin.com/posts/jpcharles_this-is-the-man-who-transformed-wpp-from-act[…]819667869696-cqco?utm_source=share&utm_medium=member_desktop

#self-promotion - July 05, 2024 at 01:15 PM

Our work for one of the most awarded wine brand 🔥

#general-chat - June 19, 2024 at 05:01 AM

sounds good

#everything-marketing - June 03, 2024 at 05:42 AM

@Lisa Li sure thing, I've been a head of growth for a number of brands, see my linkedin profile here https://www.linkedin.com/in/jpcharles/

Would be happy to have 15mins chat with you. See if you find a time that suits you here https://calendly.com/jpcharles/meeting-with-jp-charles

#tech-talk - May 29, 2024 at 11:42 PM

@Omer Bar Replo can be a good option as well as they have a bunch of well optimized template

#meetups-events - May 29, 2024 at 11:40 PM

Anyone in Melbourne here? We should do a Melbourne meet up

#everything-marketing - May 29, 2024 at 11:38 PM

Honestly the template in Klaviyo (if that's what you're using) are basic. Use something like Optimonk or Amped which are already optimized for higher sign up rate

#cx-retention - May 29, 2024 at 11:34 PM

Personally I prefer Smartrr for loyalty and subscription which I recommend all the brands we work with.

Referral - Social snowball is the best