Uma Moyse

#everything-marketing - May 08, 2025 at 05:13 PM

wow ok will do, thanks! Very curious to hear how it goes.

#everything-marketing - May 08, 2025 at 04:09 PM

We also currently use retention and have been for years — haven't taken a call with customers.ai yet but they email me every day and I'm not particularly partial to retention so probably will at least test them out!

#everything-marketing - March 27, 2024 at 10:02 PM

Yup exactly - the discount we offer currently matches what's onsite, so there's no direct monetary benefit that encourages users to sign up. People still sign up, but they tend to be more engaged than I think they would be if we completely gated our discount and the only way to access was through email submission. You're right though - that's why we are hoping to test it! 🙂

#everything-marketing - March 27, 2024 at 09:45 PM

Thanks! Yes, we see this generally speaking, but I was wondering if there would be an impactful uptick if the flow was more incentive-based.

#everything-marketing - March 27, 2024 at 08:30 PM

I'm thinking about testing either (email) gated onsite offers or providing an additional/higher onsite offer for users who submit their emails.

I know many brands do the latter, but we're a bit more discount-averse, so there's a lot of interest in gating the main onsite offer completely to increase email subscribers. We have a formidable list currently, but are always trying to figure out how to boost cap rate as much as possible for obvious reasons. However, I'm particularly worried about the decrease in domain health that might accompany a large amount of users subscribing just to receive a discount and then immediately unsubscribing.

Does anyone have experience utilizing either strategy? Positive or negative, would love to hear it.

#cx-retention - January 19, 2024 at 04:49 PM

Did anyone else on Attentive see poor performance in 2023? We had a great 2021 & 2022, but promotional messages seemed to be seeing a pretty sharp decline in revenue over the course of 2023. Wondering if the channel is becoming oversaturated or this was just us.

#paid-media - September 14, 2023 at 06:14 PM

Hi all! Email marketing q(s) here:
Wondering if anyone has seen open rates start to normalize again in the post iOS 15 world?

Our open rates definitely increased by a lot (aka every email had like a 60% open rate) in the aftermath and we started to move away from opens as a metric, but lately I'm seeing more variance in that 60% number. Wondering if they're becoming more reliable again. This is probably just wishful thinking, but has anyone else seen/heard anything like this?

Asking because our ESP's email attribution window is based on opens, so obviously I haven't trusted it since iOS 15 came out. I'm now trying to whittle down to a multiplier/better understanding of just how accurate or inaccurate platform-reported rev is. If anyone has worked on something like this before, I'd love to chat!