#everything-marketing
Thread
I'm thinking about testing either (email) gated onsite offers or providing an additional/higher onsite offer for users who submit their emails.
I know many brands do the latter, but we're a bit more discount-averse, so there's a lot of interest in gating the main onsite offer completely to increase email subscribers. We have a formidable list currently, but are always trying to figure out how to boost cap rate as much as possible for obvious reasons. However, I'm particularly worried about the decrease in domain health that might accompany a large amount of users subscribing just to receive a discount and then immediately unsubscribing.
Does anyone have experience utilizing either strategy? Positive or negative, would love to hear it.
In my experience the first email in the welcome flow often gets a high unsubscribe rate because some people do this but it shouldn't damage your deliverability. If the rest of your email flows and campaigns have healthy metrics it shouldn't make an impact.
Thanks! Yes, we see this generally speaking, but I was wondering if there would be an impactful uptick if the flow was more incentive-based.
Do you mean because the offer would be a stronger incentive than a regular discount? It's something you can test but I still think it would be very viable from a deliverability standpoint
Yup exactly - the discount we offer currently matches what's onsite, so there's no direct monetary benefit that encourages users to sign up. People still sign up, but they tend to be more engaged than I think they would be if we completely gated our discount and the only way to access was through email submission. You're right though - that's why we are hoping to test it! 🙂
I see - I'd go for it! What you said will probably happen to some degree but you should also get more subscribers that way. So it will come down to how many net engaged subscribers you get