#everything-marketing
Thread
Hi All - wondering if anyone has had success using an agency to launch their brand on TikTok Shops (including recruiting creators, running livestreams, etc). I'd love to hear any success stories or horror stories. I'm trying to build my intuition about this space. Thank you!
A well connected agency like social commerce club can be helpful particularly in terms of acceleration of getting the shop and products approved quickly because they will have a direct contact to the TTS team, where getting support directly is quite challenging unless you're coming in with 6 figures in spend within a few months. Also agencies are pretty much all following a similar blue print for product seeding, affiliate and sparkads to push what's winning. This can be set up in house but does require a good amount of time to manage the relationships. Agencies will often already have some of these relationships to just help you get momentum a bit faster which is important if you don't have a strong brand name already. However... Margins are really tight on TTS between discounts, free shipping, 4 to 6% marketplace fees, affiliate commissions and ad spend, which makes it challenging to squeeze in any additional retainer costs from my personal experience scaling a shop to silver star status and hundreds of daily orders.
Can connect you with an agency who's doing great with TT Shops
Bootstrapped? Set up the Shop yourself & use Reacher for outreach