Will Laurenson's Profile

Will Laurenson
Recent Messages
#everything-marketing - July 02, 2025 at 10:14 AM
@Dan Staub @Tobi Chapman can probably help.
You probably want to clean the list first just in case. But also remove anything with yopmail, 5/10 minute email that sort of thing (although you'd be stupid to sign up for a giveaway with an email that goes dead).
Probably filter for any typos as well such as
and then you might even want to put them into a cold email tool like Instantly, or just use a different CRM to do that initial nurture#uk - June 26, 2025 at 10:06 AM
@Tobi Chapman
#everything-marketing - June 26, 2025 at 10:05 AM
<@U07U16F51R9> we can help with these, we've been building and optimising loads of landing pages over the last couple of years
#jobs-and-talent - April 10, 2025 at 07:49 AM
Cheers @Tobi Chapman, @Tammy Pham ive dropped you a message, can definitely help on the CRO side
#everything-marketing - April 08, 2025 at 04:23 PM
hey @Miriam Shanahan it depends on what youre looking to test really but we often recommend shoplift to our clients
#uk - March 17, 2025 at 08:41 AM
@Niko Croskery thats a HUGE fee for something that the vast majority of people wouldnt care about. As a business, you need to track VAT so you can pay it (and also youd want to be able to claim back when you get charged it as well).
But for consumers, no-one needs it, no-one cares. the only time you'd really need to provide one is someone buying for a business and they want to claim it back, in which case they can just request it and you just provide a breakdown somehow (manually if you have to, itll be 0.000001% of your orders).
Now, this isn't legal advice of course, but if i look at my own purchases from Amazon, they dont give me a VAT breakdown in the email, but i can download one from my recent orders if i want to - so it looks like you dont need to actively provide this to customers upon purchase
#uk - March 05, 2025 at 09:12 AM
i cant do this week unfortunately
#everything-marketing - January 31, 2025 at 01:34 PM
convertkit is more of an email platform isnt it? rather than a CRM? Or does it also have pipeline management?
#everything-marketing - January 31, 2025 at 11:53 AM
im planning to move off it as a CRM as well anyway
#everything-marketing - January 31, 2025 at 11:53 AM
yeah its got a drag and drop things its just not very good, not intuitive to use, quite buggy
#everything-marketing - January 31, 2025 at 08:29 AM
@Honey Syed using gohighlevel at the moment, the emails look rubbish
#everything-marketing - January 31, 2025 at 08:29 AM
@Shin Takeda over 5000 and will be scaling it quite a bit this year
#everything-marketing - January 30, 2025 at 01:04 PM
More for the agencies - what newsletter platform do you recommend and why? We're currently torn between switching to Beehiiv or Kit
#everything-marketing - January 30, 2025 at 08:21 AM
Thanks both! @Simon Sakhai i've DM'd you 🙂
#everything-marketing - January 17, 2025 at 11:56 AM
Depends on your products/business. We build landing pages for our clients where it makes sense to drive traffic to a specific product or bundle for them to buy.
PDPs and PLPs are ALWAYS going to be better than the homepage, you should never spend money sending traffic to your homepage.
#general-chat - January 16, 2025 at 11:20 AM
thanks @Anubhav Narula! Hey @Gary Wall happy to chat and see if this is something we can help with
#email-sms - January 13, 2025 at 04:34 PM
@Tobi Chapman is your man
#everything-marketing - January 07, 2025 at 07:19 PM
@Nativ Yanko is your man!
#uk - December 10, 2024 at 01:26 PM
Anyone about in London on Thursday? A few of us are meeting near Waterloo East for a few drinks after work - let me know if you're interested
#self-promotion - November 21, 2024 at 07:50 AM
hey @Miles Waghorn (FeelTranquil.​com) sure you can get it here:
#everything-marketing - November 08, 2024 at 08:17 AM
@Andres Alla we've tested it a couple of times and its had a small positive impact. Not game changing and its going to be impacted by the category you're in and how many SKUs you have
#tech-talk - November 03, 2024 at 07:31 AM
@Harish Visweswaran i'd need to check on the headless piece, but have you tried Replo or Gempages?
#everything-marketing - July 22, 2024 at 08:07 AM
thanks @Sambhav Chadha! @Laurent Maas for this, we'd recommend getting a developer to code it. A plugin would be a bit overkill really
#everything-marketing - July 03, 2024 at 12:27 PM
@Rajesh Kumar happy to chat, see how we can help. Will DM you
#self-promotion - June 18, 2024 at 01:49 PM
We recently put together a checklist of 300+ CRO opportunities for ecommerce brands covering:
• Homepage
• Collections pages
• Product Pages
• Cart
• Checkout
• Landing pages
• Confirmation page
all ranked by Effort, Impact, and Priority.
want a copy?
#jobs-and-talent - June 13, 2024 at 07:42 PM
Yes, Luke Plane -
Highly recommend then, Luke’s an absolutely top guy as well
#everything-marketing - June 13, 2024 at 10:56 AM
ive not used it myself, but i hear Inveterate is very good. I can probably intro you to the founder if you like?
I believe True Classic use them so check out their loyalty program
#everything-marketing - June 12, 2024 at 08:21 PM
@Aditya Mahapatra is your guy!
#everything-marketing - June 12, 2024 at 06:00 AM
Hey @John Dyall would be happy to chat! I’ll drop you a DM
#everything-marketing - June 11, 2024 at 08:01 PM
@Nick Selman got a call booked on Thursday actually
#everything-marketing - June 11, 2024 at 07:39 PM
@Robert Kirby you do get what you pay for to a certain degree. I’d be wary of some cheaper platforms who may not have the capabilities to do testing properly. I’ve not used it but I hear Shoplift is good, @Nick Selman
#jobs-and-talent - June 11, 2024 at 12:23 PM
@Tobi Chapman is your man!
#everything-marketing - May 21, 2024 at 08:28 AM
@wana azam this is something we provide as an ecommerce/dtc CRO agency
#everything-marketing - May 16, 2024 at 11:33 AM
Interested to see if anyone has done this as well
#self-promotion - May 16, 2024 at 08:39 AM
We teamed up with 17 of the best ecom experts out there to put together a 60-page master class on retaining customers, getting them to spend more money, and help you acquire new customers as well.
Brought to you in partnership with...
• Kno
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Grab it today and you'll get some extra goodies as well -
#general-chat - May 14, 2024 at 09:59 AM
thanks @Nativ Yanko ! @Adam Israel I've DM'd you, we're a specialist ecommerce CRO agency
#everything-marketing - May 13, 2024 at 08:46 AM
@Tony Zheng highly recommend @Wiehan Britz and his team
#everything-marketing - May 08, 2024 at 08:50 AM
Thanks @Nativ Yanko @David Aizenman we have a very comprehensive CRO audit we provide, I’ll DM you
#everything-marketing - May 02, 2024 at 03:08 PM
ah ok- you could show off the ideal home office, use loads of inspiration content, but you could also put a list together of products you don't sell - "our 10 favourite desk accessories for working from home".
You could do stuff around avoiding burnout, taking breaks, how to manage your day better when youre at home etc
#everything-marketing - May 02, 2024 at 01:59 PM
@Tony Zheng what are the products?
#everything-marketing - May 01, 2024 at 10:16 AM
@Tony Zheng random events, national days etc are boring - as @Alex Moulart says though, education and entertaining campaigns are great.
Someone told me about a beard brand the other day and they send out general advice for men, one email recently was about how to be more confident and a better public speaker.
So it doesnt have to be related to your product exactly, but what would your audience find useful and is kinda in your products sphere of influence
#general-chat - April 29, 2024 at 08:54 PM
Are you US focused? We’ve found more people prefer PayPal there, especially for first time purchases. Our U.K. clients see around 25%
#general-chat - April 26, 2024 at 03:38 PM
i know a really solid webflow agency if you want an intro?
#email-sms - April 26, 2024 at 03:36 PM
@Sam Saifi @Tobi Chapman tagging my 2 email pros
#uk - April 25, 2024 at 05:26 PM
It’s an indoors table, I’m sat there with a beer
#everything-marketing - April 24, 2024 at 03:31 PM
hey yeah I know Sam and the team quite well, I send clients their way quite often and they always do a good job
#uk - April 24, 2024 at 08:44 AM
oh nice, which one is that?
#uk - April 24, 2024 at 08:17 AM
oh and of course feel free to spread the word, invite others etc
#uk - April 23, 2024 at 06:48 AM
just another little nudge on the event this thursday - 6:30 at Finsbury Square Garden near Moorgate Station. table booked under the name Will
#everything-marketing - April 21, 2024 at 08:39 AM
@Alex Moulart theres tools you can use to show how emails should appear in different browsers and apps so might be worth showing that