Emma Butler's Profile
Emma Butler
Recent Messages
#everything-marketing - April 22, 2025 at 04:35 PM
#amazon - April 21, 2025 at 06:18 PM
Review Request: I’m receiving this when trying to review requests. Should I still proceed to ask for a review?
Anyone have any best tips for getting more reviews?
#everything-marketing - April 21, 2025 at 04:02 PM
ORGANIC INSTAGRAM QUESTION: We used to consistently hit 10k– per reel, but in the last 2 months, despite strong content, we’re stuck around 4k views.
❓ Any recent algorithm changes or posting cadence tips we might be missing?
IG organic has been key to keeping our CAC low, but it feels like a black box lately.
#everything-marketing - March 31, 2025 at 03:34 PM
SEO Keyword Question:
We’re a niche bra brand and blog twice a week, targeting ~30 similar_ish_ bottom-funnel keywords. It’s 2x our traffic and drives most of our sales, but now our posts are starting to compete with each other.
Any advice on expanding to broader keywords without losing relevance? We’ve nailed our niche terms, but broader ones are more competitive. We do have Meta retargeting to pull top-funnel traffic down the funnel.
#jobs-and-talent - March 17, 2025 at 03:46 PM
This is for my startup, . My startup: Liberare: we make easy-on front-closure bras.
Yes, a Shopify store.
#jobs-and-talent - March 17, 2025 at 02:23 PM
Blog Post Writer/Copy Writer: Looking for a smart individual for 2 or 3 blog posts a week. Any recommendations? (They don’t need to be an SEO specialist)
#new-york - February 26, 2025 at 02:54 PM
Happy to help with this!
#general-chat - January 29, 2025 at 03:34 PM
Random Discount Codes: We’re seeing random discount codes being used that we didn’t create and aren’t in Shopify. Checked ShareASale, but they’re not from there either. Any idea where they might be coming from and how to stop them?
#general-chat - January 13, 2025 at 10:00 AM
Youtube Shorts: We’ve grown to 10k followers in 6 weeks, with ~600 visitors/week to Shopify, but we’re seeing little to no conversions directly from YouTube.
• The right audience seems to be engaging (based on comments).
• We’ve pinned a Q&A comment about the product and sizing and where to buy
• Currently setting up a YouTube Store
Would love to hear any advice on converting YouTube traffic or how you’ve leveraged Shorts (& YT followers) for sales.
#amazon - January 09, 2025 at 12:55 PM
FBM Shipping Options: We’re launching FBM on Amazon for our bras and testing the channel. What shipping options do you prefer (we make bras!)
#amazon - January 07, 2025 at 09:25 AM
Affiliate Press for Amazon Question:
As we prep for our Amazon launch, any tips for leveraging affiliate press? We’re on ShareASale/Skimlinks and get 1-2 articles monthly without pitching.
Would love to hear any tips or tricks for leveraging this for launch!
#amazon - December 17, 2024 at 03:31 PM
Any good benchmark tools for CPC, CTR for Amazon that are industry and price specific? Getting ready to launch and understanding our unit economics
#general-chat - December 13, 2024 at 03:28 PM
SEO BLOGS: We are on Shopify and our blogs have been huige revenue driver this year. We don’t have a super concrete strategy (besides 3 blog posts a week with top keywords).
any tips for getting more granular with SEO on Shopify in general? Also for our blog posts themselves (I’m thinking h1, H2 headings, character count etc).
#amazon - December 10, 2024 at 02:40 PM
LAUNCH ON AMAZON: New to Amazon and planning a launch in 2025. Is there a best time of year to launch? We sell bras (launching an evergreen basic)
#general-chat - December 02, 2024 at 05:38 PM
AMAZON LAUNCH: We’re thinking about launching on amazon. Any great episodes or resources/ advice for launch beyond the basics?
ANNUAL PLANNING: Any great resources for annual planning you recommend? Context: $1m in revenue, small team, limited SKU
#general-chat - November 18, 2024 at 04:11 PM
BFCM APP REC QUESTIONS:
1. I’m looking for an app that consolidates discounts under a single code. We offer up to 40% off, with some products discounted by 40% and others by 10%. Any recs for apps that can handle this?
2. Anyone know what app or plugin can do this, or if it needs custom coding?
#general-chat - November 07, 2024 at 04:38 PM
Customer Mobile Menu: Looking to make our mobile hamburger menu better (adding product listings in there). Any recs for Shopify apps?
#general-chat - November 06, 2024 at 06:53 PM
Products for Women Over 50? Pumping out holiday gift guides & email gift guides for women over 50. We over 50.
Looking for other brands to feature in our round ups! Will backlink of course!
#general-chat - July 25, 2024 at 08:50 PM
Shopify Developer? Looking for startup-budget friendly recs for a web designer to assist with some minor tweaks to our website and also add a sizing calculator by our ATC button .Appreciate recommendations only; kindly no DMs from self-promoters. Thanks!
#new-york - July 25, 2024 at 03:55 PM
ECOMMERCE VIDEOGRAPHER in NYC? Any great ecommerce videographers in NYC your recommend? I run a DTC bra company and looking for a talented but startup friendly videographer
#general-chat - July 03, 2024 at 01:42 PM
We just launched with these retailers and recieved our first POs. We don’t know the re-order cadence but would imagine in the next few weeks we’ll get more projections for POs.
We have net 60 or 45 payment terms with these retailers and it stretched our cash a bit thin.
#general-chat - July 02, 2024 at 03:54 PM
WHOLESALE PO FINANCING: Does anyone have recommendations for financing inventory against purchase orders from wholesalers? We are launching with Nordstrom and QVC
#general-chat - July 02, 2024 at 02:13 PM
15 Skus!
#general-chat - July 01, 2024 at 02:52 PM
UPS & GS1: We’re launching new products and working with various retailers. We’re unsure if we should buy GS1 barcodes for all our new SKUs, just in case a retailer picks them up.
Is it standard practice to buy GS1 barcodes for every new SKU and product? Our warehouse currently uses UPC barcodes, and we’re worried that if we use non-GS1 UPCs initially, we might run into issues if a retailer requires GS1 UPCs later.
As a small business, we want to avoid unnecessary expenses. Any advice or insights would be greatly appreciated!
#general-chat - June 14, 2024 at 08:08 PM
Channel Advice:
I’m the founder of a small DTC brand just really scaling for the first time. We sell bras and our customers are mainly 65+
We’re a small team with not a lot of resources. How much should I focus on diversifying my ad spend into different channels (Tiktok, Facebook or Taboola or Paid search). We’re spending $500 bucks a day and working on optimizing facebook for better ROAS butI’m not sure how much I should diversify and build up other channels. Thoughts?
#general-chat - May 03, 2024 at 02:21 PM
CHINESE SUPPLIER: Hi all! We are looking for a Chinese supplier for our custom hang tags for our apparel brand. Does anyone have any suggestions?
#general-chat - April 17, 2024 at 08:48 AM
BARCODES: Anyone have a cheap or free barcode generator we can use for our 3PL?
#general-chat - April 04, 2024 at 06:33 PM
Does anyone use NowCorp for Pos?
#general-chat - March 22, 2024 at 03:58 PM
Inventory Management: I’m a new founder want to built out a dashboard to look through Product sell-through rates, turn over rate, and any other metrics we might need.
Template: Does anyone know of a great template to use?
Course: Any good courses you recommend so I can teach myself more about inventory management?
#general-chat - March 22, 2024 at 02:13 PM
Paying 3PL Hourly: Has anyone paid a 3PL hourly? My friend runs our wharehouse and she asked me to switch from pick and pack fee to hourly because it will be easier for her. I would much rather pay a pick and pack fee. Any advice?
#general-chat - March 19, 2024 at 08:27 PM
SCALING FB ADS: Looking for advice
My company was spending about $300 a day with a CPP I was relatively happy with until we went out of stock last month.
We get new stock in mid-April. Planning to increase spend to $500 daily by end-April, and $900 in May.
I’ve heard it’s best to increase by 20% WoW the best campaigns in order to optimize the algotrithm and it’s risky to jump from $0 ad spend to $500 a day. The account will destabilize. Is this true?
Here are how I see my options: What would you do?
a) Run ads at $300 a day even though we are mostly out of stock, but will allow us to jump back up to $500 in April (will we risk a bad account score?).
B) Or pause ads until more stock comes in? and if so, should I keep spending $300 bucks a day even though we are mostly out of stock?
c) Something i’m not thinking of?
#general-chat - March 14, 2024 at 06:13 PM
soon nYC
#general-chat - March 14, 2024 at 06:13 PM
Massachuessets
#general-chat - March 14, 2024 at 03:38 PM
Best Startup Health Insurance? Looking for health insurance for myself when I turn 26. Any suggestions?
#general-chat - March 14, 2024 at 01:47 PM
Shipping: Our 3PL (located in California) uses ShipStation. They use USPS first class shipping which cost ranges around $4-$6 per package. We make bras. (1 to 2 bras per package in a polybag)
• Is anyone familiar with Shipstation and can say if there is another method besides UPSPS first class we should send?
• Is this insane amount for domestic shipping or normal?
#general-chat - January 24, 2024 at 02:49 PM
BLOG POSTS WITH AI: We have been pumping out blog posts with Chatgpt but not ranking. They are pretty good posts too based off of our highest converters in a different format. Our best performers aren’t much different but are all written by humans.
• Does Chatgpt affect blog post ranking?
• If so, what is a good alternative?
#general-chat - January 18, 2024 at 07:26 PM
• No changes made to website or campaign. Everything has stayed the exact same
• No purchases since Monday from Facebook. We’re doing limited spend (small new brand) and this was our best performing ad
• Blended CPP really fluctuates day to day in the last 3 days. Hard to see a pattern.
#general-chat - January 18, 2024 at 02:50 PM
Facebook Ad Question: We started running an ad that was converting great for us, great CPP. In the last 3 days the ATC rate had dropped off significantly leading to less purchases. Is this from creative fatigue (frequency is 1.04) or a different issue?
#general-chat - January 08, 2024 at 01:14 PM
ORGANIC SOCIAL: What are the CTR people expect on organic social? Particularly focused on Pinterest, Instagram (link in bio) & Tiktok Link in Bio?
#paid-media - December 21, 2023 at 03:16 PM
@Henry Johnson Would love an intro!
#paid-media - December 19, 2023 at 05:21 PM
Freelancer: Looking for a freelance to improve sitespeed. Anyone got recs? Not taking cold DMs. Only people who come recommended
#general-chat - December 19, 2023 at 04:58 PM
QVC: Has anyone else launched successfully on QVC? Would love to chat!
#general-chat - December 04, 2023 at 01:55 PM
@Fames Chocolates We are selling lightweight bras, so it’s in small polybags
#general-chat - December 01, 2023 at 08:08 PM
SHIPPING WITH USPS: We ship with ShipStation attached to our Shopify and USPS is the cheapest shipping. We have had so man issued between USPS not scanning the tracking code (customers never get a tracking code) or it’s late.
How are other folks offering shipping in a reliable cheap way to US customers?
#general-chat - November 29, 2023 at 03:09 PM
TIKTOK SHOP to SHOPIFY QUESTION: Currently orders come in from our Tiktok Shop to Shopify Orders with the customer name blurred out. I have to go back to Tiktok Shop, print shipping labels and send to my 3PL. Is there a more efficient way to do this?
#paid-media - September 19, 2023 at 05:39 PM
*META BANNED:*This happened to our account today. We just sell bras. Does anyone know anyone at Meta who can help? My personal account is done and our business account. We don’t know what we did wrong and just sell bras for disabled women.
#general-chat - September 19, 2023 at 01:42 AM
Facebook Shop: Is it worth my time to set up? We sell bras and really need people to find their right size on our sizing quiz.
• New pixel, new ad account, new to Facebook and not sure if it’s worth my time or should just focus on landing pages.
• Is it necessary for ASC?
#announcements - September 15, 2023 at 09:12 PM
Talk about inventory financing! Ways for e-commerce companies to finance inventory without VC dollars and mid size ecomm companies too
#general-chat - September 14, 2023 at 08:23 PM
Great! I am curious because it says CPM for apparel with AOV of 50- 100 in our bracket is below $7 which seems crazy to me. Maybe I just don’t know the space. I was thinking under $25 but not under $7