Natalie Bowman

#paid-media - April 24, 2025 at 02:13 AM

It's way above learning lol.

#paid-media - April 24, 2025 at 01:59 AM

I need some advice 🙏 We have 2 campaigns. CBO Testing + ASC scaling.

If an ad wins in CBO Testing over 1-2 weeks, we turn it off and move to ASC scaling.

CPA is 25% higher in the ASC over 4 weeks and is taking 50% of the ASC spend. Overall MER is slightly down despite adding this new winner (but that could be bc of the macro, hard to say forsure)

What do you do?

Leave on in ASC only
Turn off ASC, turn on CBO
Leave on ASC, turn on CBO

#paid-media - April 03, 2025 at 05:40 PM

also not a cost cap person. im spending more than $1k per day too, so not in that segment!

#paid-media - April 03, 2025 at 05:39 PM

efficiency is good right now!

#paid-media - April 03, 2025 at 04:57 PM

@Charles Tichenor IV ya i watched your youtube on 4pi, couldn't really figure that one out lol. But the frequency is 1.02 so im guessing it's TOF

#paid-media - April 03, 2025 at 04:56 PM

<@U087JMS6328> we already use a separate CBO testing campaign. It won there, so we moved it over to our ASC scaling campaign, now it's taking 90% of spend lol.

What about my other winners? Just let them be and keep letting Meta decide. Or pull them out maybe?

#paid-media - April 03, 2025 at 03:26 PM

A new winning ad is now taking literally 90% of our spend in our ASC lol.

So now other winning ads are getting almost zero spend. Ads that used to spend a few hundred dollars per day each, now spending like $4 per day lol.

Is this bad? lol

I guess there's not much I can do about it, as the only solution would be to turn it off, which we can't do bc it's doing well.

But have never seen a single ad dominate that much spend at the expense of everything else.

Any wisdom on this?

#everything-marketing - March 27, 2025 at 11:09 PM

is it possible that if it's 'as seen on' macy's and nordstrom that users are bouncing to go find it on macys or nordstrom?

#paid-media - March 27, 2025 at 04:58 PM

eek! weird, that's never happened before!

99.9% of the time when it "earns" spend in our ASC, it's because it outperforms older winners

#paid-media - March 27, 2025 at 04:57 PM

eek! weird, that's never happened before!

99.9% of the time when it "earns" spend in our ASC, it's because it outperforms older winners

#paid-media - March 27, 2025 at 04:55 PM

ya, blended is trash this morning and ads that were hitting targets are now getting almost zero spend

#paid-media - March 27, 2025 at 04:52 PM

so yes, messing with blended

#paid-media - March 27, 2025 at 04:52 PM

i mean, its 10am now here PST, its at $287 CPA, the rest of the ads getting spend are doing normal lol

#paid-media - March 27, 2025 at 04:51 PM

@Sebastian Valiente how long do u let it run until u kill it? if not hitting blended metrics

#paid-media - March 27, 2025 at 04:12 PM

right. ya this is a pretty basic static ad lol. nothing clickbaity

#paid-media - March 27, 2025 at 03:49 PM

thats just our target. we dont do cost controls

#paid-media - March 27, 2025 at 03:40 PM

Hi all! We just had a new ad in our ASC take off on spend on the 1st day.

Generally, this is good when it earns spend over other winners.

But it weirdly is performing terrible (still 1st day though). as of almost 9am PST, $225 CPA, when target is $65, which is what we've been averaging recently.

Other winners getting very little spend now so far. Weird.

Do I keep this ad on for full 7 day window?

Or cut my losses now?

I've never had an ad "earn" spend in our ASC and perform worse than the status quo.

Usually when it earns spend it's because it starts performing right out the gate.

#paid-media - March 17, 2025 at 03:30 PM

if its doing well, im not gonna turn it off right away haha.

#paid-media - March 17, 2025 at 03:28 PM

no, im leaving them on and trying to scale them in place to start!

#paid-media - March 17, 2025 at 03:14 PM

<@U083JMLSQ23> we creative test in a different CBO campaign.

The campaign im referring to is an ASC, so it gobbles up spend on historical winners, even if CPAs start to go up, and often neglects new creatives.

But it could be doing me a favor by neglecting the new ones.

Always hard to make the call.

#paid-media - March 14, 2025 at 05:16 PM

For us, ads that are 10% over target CPA, but serving TOF and earn a lot of spend in ASC are sooooooooo hard whether to leave on or turn off.

hitting targets? no
still helping the overall account? probably
getting conversions outside 7dc? probably
are other new ads unable to spend bc it's hoggin spend? probably
are BOF ads with super low CPAs getting credit for another ad's work?

How do you all feel about that?

#everything-marketing - March 12, 2025 at 06:11 PM

sure, DM me your email <@U07KL3TGX8X>

#paid-media - March 11, 2025 at 10:01 PM

@Jesse Tilner Can you even customize placements at the ad level in an ASC?

#paid-media - March 11, 2025 at 09:11 PM

good point!

#paid-media - March 11, 2025 at 09:10 PM

1.4 frequency, so hitting the MOF seemingly based on the campaign stats as a whole. No other stats right now that I can verify at least.

But you would theoretically take the Post ID and launch as a new ad only on FB? As opposed to just editing the ad already live

#paid-media - March 11, 2025 at 09:06 PM

it actually hasn't, it's been running for almost 40 days, and it consistently is 60-70% FB, so thatss why i was asking if better to just force 100% FB while its still running, reset the learning, then let it rip on FB

#paid-media - March 11, 2025 at 09:05 PM

sorry, not sure what you mean lol

#paid-media - March 11, 2025 at 09:04 PM

it's about 2/3 FB already

#paid-media - March 11, 2025 at 08:52 PM

If an ad is doing GREAT on FB, and CRAP on IG, would you ever revise the placements to ONLY FB while the ad is still running?

#paid-media - March 10, 2025 at 03:35 PM

Hypothetical -

Single ad - L7 is crap, L14 is crap, but L30 is good? Do you kill, or leave on?

Indications clearly show the ad is fading, but it's a proven winner (has been hitting targets for months).

Campaign level CPA is solid L7

#paid-media - March 03, 2025 at 11:27 PM

frequency over 7? we never get any frequency over 2

#paid-media - March 03, 2025 at 05:41 PM

@Jesse Tilner with post ID? or as a new ad altogether?

#paid-media - March 03, 2025 at 05:41 PM

hmmm, could be worth a try

#paid-media - March 03, 2025 at 03:46 PM

If you had a "winning" ad that has done well for approx. 45 days at decent levels of spend, but then it starts to fade.

How much time do you give it at above your target CPA before shutting it down? 7 Days? Or wait until 14, to see if it comes back?

#tech-talk - February 28, 2025 at 11:20 PM

Anyone tried Proxima AI?

#paid-media - February 25, 2025 at 03:53 PM

@Rajesh Kumar <@U07KL3TGX8X> thank you!!! will try using this!!

#paid-media - February 24, 2025 at 10:38 PM

Ya, FB and IG. I guess I'm not giving good directions lol, so wondering if someone has a template

#paid-media - February 24, 2025 at 10:05 PM

Anyone have a whitelisting directions template? I'm pulling my hair out giving directions to creators for whitelisting their account, and they get it all wrong

#paid-media - February 21, 2025 at 03:56 PM

We normally turn new ads off that aren't hitting target CPA after 3x spend at target CPA, so around $150 for us.

Would you ever turn them off early, lets say at $100 spend, if soft metrics are poor? CTR, ATC/IC rate

#paid-media - February 10, 2025 at 07:35 PM

<@U07L0CK081K> mine is still overreporting today by more than 150 purchases and its only 1130am PST. Can I DM?

#paid-media - February 10, 2025 at 07:07 PM

<@U07L0CK081K> any idea what to do? I'm trying not to have an anxiety attack lol

#paid-media - February 10, 2025 at 04:19 PM

Anyone else's FB dashboard weird?

Ours is showing $3 CPAs Friday thru today, which I wish were true, but unfortunately not true lol

So we can't accurately gauge performance on anything.

If you've seen this, do you know how to fix it?

I'm guessing it's screwing up performance, bc Meta thinks they're getting a whole crap ton of purchases that don't exist.

#everything-marketing - January 29, 2025 at 08:06 PM

@Doug Darroch I've got one for you, dm for the info

#everything-marketing - January 17, 2025 at 05:44 PM

@Miriam Shanahan dm me your email!

#everything-marketing - January 17, 2025 at 05:44 PM

Well, depends on the goal, the content, the funnel. We keep updating our content and funnel to get more high-intent users and higher opt-in rates once they reach the site. <@U081Z0JQ718>

#everything-marketing - January 16, 2025 at 07:56 PM

If anyone is looking for SEO help, i have a young and hungry kid that has been helping us scale organic visits from zero to 20,000 monthly now after a few months (blog content, backlinks, etc.)

Just thought I'd share since we're all looking for ways to grow outside of Meta, esp. now if Tiktok is gone lol.

Let me know if anyou're interested and I'll shoot you his info.

#paid-media - January 14, 2025 at 09:37 PM

@Fergal Dinan have you ever run a test on cost cap and it's a winner, but then in a highest volume campaign it tanks?

#paid-media - January 14, 2025 at 06:52 PM

wasn't sure if the cost cap campaign would cannibalize the highest volume one by taking all the BOF

#paid-media - January 14, 2025 at 06:49 PM

hmmmm interesting!! might need to play around with this!

#paid-media - January 14, 2025 at 06:46 PM

@Fergal Dinan is campaign 1 and 3 the same ads?