Natalie Bowman

#marketing-paid - November 24, 2025 at 09:06 PM

interesting. the past couple years, today thru Thanksgiving is awful for us lol. So I only can scale up Friday, but not sure how much to go for ya know, since it's on big swoop, as opposed to incremental over the course of the week

#marketing-paid - November 21, 2025 at 07:48 PM

How does everyone plan their budget increase/decrease for BFCM?

(Last year we undershot Black Friday, and overshot the rest of the weekend).

We spend a few thousand per day now. Would you increase by 20%, 40%, 50%, 100% at midnight Thursday?

Then drop by 50%, 80% for Sat/Sun?

And increase again on Monday, by how much?

Could def use some guidance!

#marketing-paid - November 21, 2025 at 07:47 PM

How does everyone plan their budgets for BFCM?

We spend a few thousand per day, but last year we didn

#marketing-paid - November 07, 2025 at 11:33 PM

ya thats the worry. a little too close to BFCM to be experimenting with big spenders @Fergal Dinan

#marketing-paid - November 07, 2025 at 08:48 PM

Blended is down, when your best player starts shooting poorly, the team can't win lol @Hamza Malik
Im referring to how much spend this one ad is taking (35%) across the entire account @Fergal Dinan
<@U07M5S9QD63> could be fatiguing, but this ad is only a few months old. our other top spenders have run for over a year.
@Nativ Yanko all other soft metrics are standard across our account based on L90 - CPM/CTR/everything is in line, just CVR has dropped significantly

#marketing-paid - November 06, 2025 at 05:22 PM

spend 3x target CPA or 5-7 days

#marketing-paid - November 06, 2025 at 05:21 PM

My top TOF spender takes about 35% of my ASC spend

Last 2 weeks, CPAs are out of control (while soft metrics are still okay, only CVR is down), killing our overall efficiency.

Should I risk testing turning it off 2 weeks before BFCM? lol

#marketing-paid - September 30, 2025 at 09:49 PM

Has anyone ever "duped" a campaign and it worked? lol

#marketing-paid - September 23, 2025 at 02:35 PM

this is taking the initial question into a tangent, but it's generally a single purchase product, for at least 1 year. And yes, that's a business issue forsure, but is separate from our NC-CPA going out of control.

#marketing-paid - September 22, 2025 at 08:08 PM

Our CPAs in our ASC winners campaign over the last 3 weeks have gone through the roof. Haven't been this high in our 3 years. Literally jumped 25-30% overnight seemingly.

We've been testing a crap ton of new ads in our CBO testing, some do fine, but they're not scaleable in place, and they never get spend once we move the post ID over to ASC.

We've already lowered spend dramatically, but nothing seems to give and we're bleeding.

Anyone have any tips to patch up leaks?

#marketing-paid - September 22, 2025 at 03:20 PM

@Charles Tichenor IV we're 90% new customers, mostly single purchase item

#marketing-paid - September 17, 2025 at 07:31 PM

@Sebastian Valiente ya I would agree, although CM not improving with lower spend over L14

#marketing-paid - September 16, 2025 at 04:37 PM

Loaded question, but I'll ask anyway lol -

If you prob SHOULD NOT turn off your highest spending TOF ad, bc of the downstream affect on the BOF, would you lower spend on the campaign?

Or will that just decrease your revenue without helping your efficiency? where if you lower spend on your TOF, then it will have a downstream effect on other ads, so best to ride it out, and keep testing new until u can find new winners to complement/replace

#marketing-paid - September 15, 2025 at 02:37 PM

yep. after Labor Day, it has been just awful here too.

#marketing-paid - September 05, 2025 at 03:01 PM

If lowering budget on our ASC scaling campaign doesn't improve efficiency (lower CPAs, increased ROAS) and subsequently profitability, then would you just increase the budget so you at least get purchase volume (opportunity for retention conversions, more users in your Q4 funnel, etc.) ?

#marketing-paid - August 26, 2025 at 08:19 PM

@Charles Tichenor IV @Zachary Cannon

So here's a new wrinkle - I scaled up the CBO adset some, which is good! CPAs stayed within range!

But then I added a new adset (mostly sale assets for Labor Day), and it's now hogging spend, but with terrible CPAs. Which is weird, bc usually something only picks up spend in CBO when it "beats" winners.

It's only been 2 days, but the campaign-wide CPAs are now almost double what they were L14.

Do I turn off the new adset or let it do its thing?

#marketing-paid - August 25, 2025 at 05:05 PM

@Charles Tichenor IV @Zachary Cannon makes sense actually lol. don't move it over arbitrarily.

So gonna scale it in place in our CBO. Then will start testing more in this campaign!

And leave what's working in the ASC!

#marketing-paid - August 22, 2025 at 06:46 PM

yes, used post ID! @Theo van Wyk

#marketing-paid - August 22, 2025 at 04:14 PM

def BOF, but the amount it spent in the ASC scaling campaign is the same as the $ amount in testing.

Will check audience segment now!

#marketing-paid - August 22, 2025 at 03:04 PM

If you have an ad that is a winner in CBO testing, but then you drop it into your ASC scaling campaign and it spends, but takes a big crap (high frequency + CPA 50% over target), what conclusion do you draw?

#general-chat - August 04, 2025 at 10:08 PM

Well, if you've been burned in the past and are hesitant, that's enough reason lol.

But imo, at $400/day spend, then the fees you'd pay someone would offset with any potential net positive gain, which is certainly not a guarantee.

So more risk then reward at this point.

If you get your spend up at strong profit levels, then the risk factor will decrease. But until then, might be better off solving the leaks in the funnel (i.e. better creatives, better lead magnet/offer, etc.)

#general-chat - August 04, 2025 at 04:58 PM

Don't hire an agency yet

#marketing-paid - August 01, 2025 at 03:14 PM

Anyone have examples of good founder's POV ads?

#marketing-creatives-lp - July 31, 2025 at 06:23 PM

@Maxim Drkoš sure! dm me!

#marketing-creatives-lp - July 31, 2025 at 06:18 PM

Well, if you have to do it with code, we certainly can't do that on our own @Nick Selman @Maxim Drkoš

#marketing-creatives-lp - July 31, 2025 at 06:17 PM

LOL @Nick Selman I guess I thought you could just plug and play, by dropping in new images for the V2

#marketing-creatives-lp - July 31, 2025 at 06:11 PM

Trying to do this without code! @Maxim Drkoš

#marketing-creatives-lp - July 31, 2025 at 05:59 PM

Support told me I need to use JS or Replo or custom code, I dunno

#marketing-creatives-lp - July 31, 2025 at 05:44 PM

Anyone know an easier way to test PDP gallery images? Tried using Shoplift, but it's not user-friendly at all.

#ops-supply-chain - May 30, 2025 at 02:31 PM

Anyone have a dev that's online now? lol

Having an issue with our cart, and could use some help.

#marketing-creatives-lp - May 29, 2025 at 05:01 PM

lol that article is so patronizing and clickbait at best.

#general-chat - May 08, 2025 at 02:46 PM

things are def down for us to0 L30-45

#marketing-paid - April 25, 2025 at 02:06 AM

@Jesse Tilner it is a straight duplicate, post id and all!

#marketing-paid - April 24, 2025 at 07:47 PM

Well the CBO has adsets separated by new ad creative tests, the ASC doesn't!

#marketing-paid - April 24, 2025 at 02:13 AM

It's way above learning lol.

#marketing-paid - April 24, 2025 at 01:59 AM

I need some advice 🙏 We have 2 campaigns. CBO Testing + ASC scaling.

If an ad wins in CBO Testing over 1-2 weeks, we turn it off and move to ASC scaling.

CPA is 25% higher in the ASC over 4 weeks and is taking 50% of the ASC spend. Overall MER is slightly down despite adding this new winner (but that could be bc of the macro, hard to say forsure)

What do you do?

Leave on in ASC only
Turn off ASC, turn on CBO
Leave on ASC, turn on CBO

#marketing-paid - April 03, 2025 at 05:40 PM

also not a cost cap person. im spending more than $1k per day too, so not in that segment!

#marketing-paid - April 03, 2025 at 05:39 PM

efficiency is good right now!

#marketing-paid - April 03, 2025 at 04:57 PM

@Charles Tichenor IV ya i watched your youtube on 4pi, couldn't really figure that one out lol. But the frequency is 1.02 so im guessing it's TOF

#marketing-paid - April 03, 2025 at 04:56 PM

<@U087JMS6328> we already use a separate CBO testing campaign. It won there, so we moved it over to our ASC scaling campaign, now it's taking 90% of spend lol.

What about my other winners? Just let them be and keep letting Meta decide. Or pull them out maybe?

#marketing-paid - April 03, 2025 at 03:26 PM

A new winning ad is now taking literally 90% of our spend in our ASC lol.

So now other winning ads are getting almost zero spend. Ads that used to spend a few hundred dollars per day each, now spending like $4 per day lol.

Is this bad? lol

I guess there's not much I can do about it, as the only solution would be to turn it off, which we can't do bc it's doing well.

But have never seen a single ad dominate that much spend at the expense of everything else.

Any wisdom on this?

#marketing-creatives-lp - March 27, 2025 at 11:09 PM

is it possible that if it's 'as seen on' macy's and nordstrom that users are bouncing to go find it on macys or nordstrom?

#marketing-paid - March 27, 2025 at 04:58 PM

eek! weird, that's never happened before!

99.9% of the time when it "earns" spend in our ASC, it's because it outperforms older winners

#marketing-paid - March 27, 2025 at 04:57 PM

eek! weird, that's never happened before!

99.9% of the time when it "earns" spend in our ASC, it's because it outperforms older winners

#marketing-paid - March 27, 2025 at 04:55 PM

ya, blended is trash this morning and ads that were hitting targets are now getting almost zero spend

#marketing-paid - March 27, 2025 at 04:52 PM

so yes, messing with blended

#marketing-paid - March 27, 2025 at 04:52 PM

i mean, its 10am now here PST, its at $287 CPA, the rest of the ads getting spend are doing normal lol

#marketing-paid - March 27, 2025 at 04:51 PM

@Sebastian Valiente how long do u let it run until u kill it? if not hitting blended metrics

#marketing-paid - March 27, 2025 at 04:12 PM

right. ya this is a pretty basic static ad lol. nothing clickbaity

#marketing-paid - March 27, 2025 at 03:49 PM

thats just our target. we dont do cost controls