#paid-media

Thread

Natalie Bowman April 24, 2025 at 01:59 AM

I need some advice 🙏 We have 2 campaigns. CBO Testing + ASC scaling.

If an ad wins in CBO Testing over 1-2 weeks, we turn it off and move to ASC scaling.

CPA is 25% higher in the ASC over 4 weeks and is taking 50% of the ASC spend. Overall MER is slightly down despite adding this new winner (but that could be bc of the macro, hard to say forsure)

What do you do?

Leave on in ASC only
Turn off ASC, turn on CBO
Leave on ASC, turn on CBO

Natalie Bowman April 24, 2025 at 02:13 AM

It's way above learning lol.

Jesse Tilner April 24, 2025 at 05:33 PM

is your CBO structurally the same as ASC?

Natalie Bowman April 24, 2025 at 07:47 PM

Well the CBO has adsets separated by new ad creative tests, the ASC doesn't!

Jesse Tilner April 24, 2025 at 10:01 PM

sorry, talking like the plumbing, because remember, you may have assets that don’t fit placements in ASC and things like that, so it’s not a 1:1 straight duplicate. Does that make sense or am I blabbing

Peter Quadrel April 24, 2025 at 11:37 PM

Both on accept overlap until one outperforms.

Natalie Bowman April 25, 2025 at 02:06 AM

@Jesse Tilner it is a straight duplicate, post id and all!