#paid-media

I need some advice 🙏 We have 2 campaigns. CBO Testing + ASC scaling.

If an ad wins in CBO Testing over 1-2 weeks, we turn it off and move to ASC scaling.

CPA is 25% higher in the ASC over 4 weeks and is taking 50% of the ASC spend. Overall MER is slightly down despite adding this new winner (but that could be bc of the macro, hard to say forsure)

What do you do?

Leave on in ASC only
Turn off ASC, turn on CBO
Leave on ASC, turn on CBO