#paid-media
Thread
A new winning ad is now taking literally 90% of our spend in our ASC lol.
So now other winning ads are getting almost zero spend. Ads that used to spend a few hundred dollars per day each, now spending like $4 per day lol.
Is this bad? lol
I guess there's not much I can do about it, as the only solution would be to turn it off, which we can't do bc it's doing well.
But have never seen a single ad dominate that much spend at the expense of everything else.
Any wisdom on this?
@Natalie Bowman - The ad that get spend isn’t really the concern
the net output on your campaign and biz is
Have you run a 4Pi to understand where this ad sits in the funnel?
4Pi:
Spend
Frequency
CPM
Efficiency
also, remember that an ASC is a far more aggressive style campaign … so this hyperbole in delivery is likely ot be more pronounced
<@U087JMS6328> we already use a separate CBO testing campaign. It won there, so we moved it over to our ASC scaling campaign, now it's taking 90% of spend lol.
What about my other winners? Just let them be and keep letting Meta decide. Or pull them out maybe?
@Charles Tichenor IV ya i watched your youtube on 4pi, couldn't really figure that one out lol. But the frequency is 1.02 so im guessing it's TOF
Hard pass on the Cost Cap here
Can we get out of ASC and Cost Caps entirely with your proven winners
Also yes
At 1.02
That’s TOF for sure
Hence ALL the spend
I expect a low CPM and a bad efficiency
Which is okay
As part of a mix
But in an ASC or Cost Cap
This is gobble the spend and tank performance while it fatigues
efficiency is good right now!
Then you don’t have a problem
And you can begin to build that Broad Targeting, No Caps, No ASC campaign with the winners
also not a cost cap person. im spending more than $1k per day too, so not in that segment!
<@U087JMS6328> I’m not OPPOSED to cost caps
I use them often
But most people wildly misuse them
I was part of the alpha and beta for it and wrote the playbook used by most folks today
Here are my thoughts on a deeper fashion
2025 Guide: Mastering Cost Caps for Facebook Ads Success
The machine is working as it should
What you experience is a good problem to have, just keep a track of efficiency