Merrick Lozano

#marketing-paid - January 08, 2026 at 08:03 AM

Thank you <@U099QNB1F0T> and @Deb Mukherjee I'll take a look.

#marketing-paid - January 07, 2026 at 09:54 PM

Hi there, anyone using something other than TripleWhale (used in the past) or Northbeam for attribution.

I realize those platforms can solve much more, that's why we have a call scheduled with Northbeam but it's been a few years since I look at the space so wondering if you all have positive experiences with other tools.

#marketing-paid - August 07, 2025 at 06:40 PM

As do I @Fergal Dinan 5 years using it to measure profitability and cohort analysis. What do you find yourself using it most for?

#marketing-paid - August 06, 2025 at 06:06 AM

I think Meta attribution is strong enough now making TW less valuable. We cancelled earlier this year and was surprised that the free plan gets me 80% of what I was previously using. While I can't get historical data comparisons (this month vs same month last year) we do get the TW ROAS for example for current periods (custom or predefined) and we get that for free now so if you take some screenshots of monthly data or a loom video going through the trailing 12 months you might be able to go free like we did and get most of the value from the tool. One thing I care about is tracking new customers and I can't see that on a campaign basis or customer overlap but I seem to need to care less in 2025 than I did say in 2023 or 2024 due to Meta seeming stronger. Additionally for our brands we find new customers more correlated with Meta spend, and organic social popping off both brand created and non-paid influencer created.

#marketing-creatives-lp - August 05, 2025 at 06:03 PM

@Doug Darroch the issue is for example one brand has 15k organic followers so for that another tool would be helpful if it exists that shows me influential followers - know of any tool like that?

#marketing-creatives-lp - August 05, 2025 at 06:02 PM

@Dan Staub yeah that's what I am looking for a tool that surfaces influencers that I can then review to add to the list. Ideally the software would take input from me for accounts and create a looklalike list...

#marketing-creatives-lp - August 04, 2025 at 11:02 PM

Some inspiration along these lines - I don't have a need for boots, but do subscribe to Chisos.com to add to my swipe the occassional email from the founder. His Easter message, Father's Day email and July 4th were good. Seems like his cadence is holidays that speak to him.

#marketing-creatives-lp - August 04, 2025 at 10:57 PM

Hey all, I am a partner in a few brands we want to do more influencer outreach / seeding. Do you all have positive results with apps that find influencers to seed?

For context - our brands are positioned as premium / attainable luxury and our results have been strongest with influencers that are more inclined to love the brands products rather than professional influencers so influencer marketplaces are not something I am looking for recommendations on more so apps or methods you have used to find influencers who are similar to other influencers that have driven results for your brands.