#marketing-paid

Thread

Merrick Lozano January 07, 2026 at 09:54 PM

Hi there, anyone using something other than TripleWhale (used in the past) or Northbeam for attribution.

I realize those platforms can solve much more, that's why we have a call scheduled with Northbeam but it's been a few years since I look at the space so wondering if you all have positive experiences with other tools.

Ronnie Tamburro January 08, 2026 at 01:32 AM

@Merrick Lozano - I don't have personal experience but a few colleagues have been raving about Ringside.ai

I've also seen Polar analytics popping up a lot too
https://www.polaranalytics.com/

Deb Mukherjee January 08, 2026 at 05:42 AM

Check upstackdata.com

Merrick Lozano January 08, 2026 at 08:03 AM

Thank you <@U099QNB1F0T> and @Deb Mukherjee I'll take a look.

Shin Takeda January 08, 2026 at 06:48 PM

Looping in a few folks who have experience with different attribution tools <@U086STT605R> @Jay Bargayo

Ricky Gilbert January 08, 2026 at 08:54 PM

will DM you, but check out Chord. attribution and a lot more. I think it comes down to what <@U086STT605R> said - what are you trying to figure out outside of just attribution, and can automation/AI help speed up not just insights, but allow you the actually act on them and do something with the data

Jay Bargayo January 09, 2026 at 01:35 AM

To what <@U086STT605R> said, build a good DWH and having some self-tooling is always good and sets you up to do more advanced things more easily. With that said, you can still use a tool like Rockerbox to actually handle attribution, MMM, some testing, and even some ad reporting but I always recommend bringing all data (from GA4, Shopify, Ad Platforms, Rockerbox, ERP, etc) Into your own DWH so you can merge and analyze however.