Matt Hayes's Profile
Matt Hayes
Recent Messages
#jobs-and-talent - June 02, 2025 at 04:01 PM
👋 We’re hiring a full-time Director of Growth at — and we’re not looking for your average FB ads media buyer.
This role is for someone who’s scrappy, data-obsessed and mission-aligned. You’ve built growth frameworks to scale profitable DTC brands, know your way around Meta / Google Ads, are obsessed with CRO and testing — and you actually care about building a business that doesn’t burn cash or sell BS.
If you’re sick of fake “health” brands and want to help build the real food company of the future, come help us take Lineage to the next level.
📍 Fully remote
📈 Profitable growth > growth at all costs
🥩 Must love meat
🧠 Must be a Marketing Scientist at heart
👇 Read the full JD + apply here: (no agencies or fractional)
#everything-marketing - April 08, 2025 at 12:12 PM
does anyone have a good triple whale expert freelancer / consultant? need someone to help get our attribution cleaned up, UTMs systematized properly, and full tracking / cost importing for our affiliates on superfiliate
#jobs-and-talent - February 17, 2025 at 02:36 PM
📊 We’re hiring a Director of Finance at .
It’s a fantastic opportunity to work alongside me, and the Lineage leadership team as we build a purpose-driven, profit-focused case study for the next wave of CPG brands.
MUST-haves:
• 3+ years of Finance / FP&A / Accounting leadership at a leading DTC brand
• Taylor Holiday-level understanding of e-commerce metrics
• Insane attention to detail and a love for clear, beautiful data / reporting
• Authentic alignment with our mission / core values around animal-based nutrition
Apply here or share with your friends 👉
#everything-marketing - January 10, 2025 at 04:14 PM
Agreed the inventory cash mgmt is a huge one for us too
#everything-marketing - January 07, 2025 at 08:27 PM
Great feedback, thanks!
#everything-marketing - January 07, 2025 at 08:19 PM
Awesome — thanks for sharing. what are the downsides, if any?
#everything-marketing - January 07, 2025 at 07:57 PM
👋 Help! does anyone use Finaloop for accounting / real-time bookkeeping? we desperately need a real-time view of cash impacts and our current bookkeeping service + QBO not cutting it
#jobs-and-talent - October 26, 2024 at 12:31 AM
we have a supply chain / ops manager role going live soon…you may be too senior for it but def up your alley-type work…the brand is
#jobs-and-talent - November 08, 2023 at 01:41 AM
I have a very talented Product / UX Designer friend who is desperately looking to take on some additional contract work while he grows his startup. He has tons of experience in both eCommerce and SAAS, both in UX and Product roles. Here are a few of his app prototypes…
Astrik Interview App:
Meallogix Meal Prep Business Software: (Sometimes loads slowly)
Shoot me a DM if you’d like me to connect you!
#limited-supply - September 28, 2023 at 02:38 PM
- What product margins you need to not screw yourself
- Day 1 tech stack
- How to get your first 100 customers without paid spend
#paid-media - September 15, 2023 at 01:35 AM
GR0 is great at e-commerce SEO
#the-welcome-mat - September 15, 2023 at 01:34 AM
What’s up Niko?! Stoked to see you’re from Whalar. My partner and I were first investors. Neil and James are good buddies
#the-welcome-mat - September 14, 2023 at 03:15 PM
Thank you sir…good to be in here w/ some absolute killers!
#the-welcome-mat - September 14, 2023 at 01:28 PM
So you’re the guy?! Haha, jk, love to hear that
#the-welcome-mat - September 14, 2023 at 01:24 PM
👋 What’s up Limited Supply?!
Matt Hayes here. I’ve been in DTC ecommerce for a decade now (!). I’m the founding CMO / VP eCommerce at DTC mattress brand , which we got to 9 figs in ~3.5 years and sold to 3Z Brands recently. After that, my co-founder David Wolfe and I launched , a DTC magazine-meets-marketplace that featured hundreds of DTC brands / products, ran copious amounts of publisher whitelisting and attempted to build a multi-brand marketplace. We sold that biz to StackCommerce ~1.5 years ago and I’ve stayed on as an advisor to Stack, going deep down the rabbit hole of commerce content / affiliate / financial lead gen.
I’m an investor / advisor in several SAAS / martech / brands in the ecosystem (Grin, Whalar, Obvi, Archive, Canal to name a few) and open to Fractional CMO opportunities for brands looking to take it to the next level.
Love to talk shop / share knowledge / make connections, so feel free to reach out.