#the-welcome-mat

Thread

Matt Hayes September 14, 2023 at 01:24 PM

👋 What’s up Limited Supply?!

Matt Hayes here. I’ve been in DTC ecommerce for a decade now (!). I’m the founding CMO / VP eCommerce at DTC mattress brand Leesa Sleep, which we got to 9 figs in ~3.5 years and sold to 3Z Brands recently. After that, my co-founder David Wolfe and I launched The Fascination, a DTC magazine-meets-marketplace that featured hundreds of DTC brands / products, ran copious amounts of publisher whitelisting and attempted to build a multi-brand marketplace. We sold that biz to StackCommerce ~1.5 years ago and I’ve stayed on as an advisor to Stack, going deep down the rabbit hole of commerce content / affiliate / financial lead gen.

I’m an investor / advisor in several SAAS / martech / brands in the ecosystem (Grin, Whalar, Obvi, Archive, Canal to name a few) and open to Fractional CMO opportunities for brands looking to take it to the next level.

Love to talk shop / share knowledge / make connections, so feel free to reach out.

Deb Mukherjee September 14, 2023 at 01:28 PM

Absolutely loved The Fascination and all the cool things you did! Used to wait for your newsletter to drop.

Matt Hayes September 14, 2023 at 01:28 PM

So you’re the guy?! Haha, jk, love to hear that

E September 14, 2023 at 02:42 PM

Welcome Matt!🫂

Matt Hayes September 14, 2023 at 03:15 PM

Thank you sir…good to be in here w/ some absolute killers!

Aaron Alpeter September 14, 2023 at 07:19 PM

Big fan of the folks at Leesa. Would love to trade notes sometime.

Atif Raza September 14, 2023 at 08:11 PM

Welcome Matt. Was a big fan of The Fascination!

Niko Croskery September 14, 2023 at 10:14 PM

Welcome Matt!

Matt Hayes September 15, 2023 at 01:34 AM

What’s up Niko?! Stoked to see you’re from Whalar. My partner and I were first investors. Neil and James are good buddies

Andy Hayes September 15, 2023 at 03:59 AM

Hello fellow Hayes!