Kris Watts

#marketing-paid - December 12, 2025 at 10:49 AM

hmmmmm to be honest I don't even know what its trying to sell.

#marketing-cx-cs-retention - November 26, 2025 at 07:57 AM

keen to hear peoples thoughts on this

#marketing-paid - November 24, 2025 at 09:17 PM

We have been ramping our evergreen campaigns over the last few weeks but 10% 2-3 times a week.

Our evergreen is spending around $8K a day in Meta and we are spending an estimated $25-30K a day on top of this.

We watch MER/ROAS and based the performance of previous sale periods. Usually the days of the sale results line up with previous periods.

#marketing-paid - November 19, 2025 at 06:36 PM

I believe it’s resolved

#marketing-paid - November 18, 2025 at 10:12 PM

Ok, we are getting the same error! So this isnt isolated.

#marketing-paid - November 18, 2025 at 08:14 PM

Frustrating that’s for sure

#marketing-paid - November 18, 2025 at 07:48 PM

try typing it in if you havent aleady, rather than copy paste

#marketing-paid - November 18, 2025 at 07:47 PM

is the URL unusual?

#marketing-paid - November 18, 2025 at 07:46 PM

Sounds like Meta been Meta.. delete the ad, and re do.

#marketing-paid - November 14, 2025 at 07:03 PM

Well we ran a flash sale for one of our brands in early November with the intention of getting early $ out of the consumers before an actual BF sale. We have done it for a few years now, and it has always been a success.

Here is how we structured it.

We ran a reminder set engagement campaign for 4 days prior to the sale. During this time, we also primed our email list that the sale was coming. During this time we were still acquiring new customers 75/25 so very little impact.

The sale was 30% off sitewide for 3 hours, with 25% sitewide offer introduced afte the 3 hours (email from the founder explaining that we were overwhelmed with the result, and we will offer 25% off sitewide).

We ran a single ASC with a lifetime budget (1 day). It only had 4 generic sale ads in it to avoid too much testing. The budget was significant as we aimed to spend as much as we could in the first 3 hours. i.e. 50K budget with the idea that we try and spend say $10K in that first 3 hours. Hard to know how it worked, as it took 90 mins to reflect spending. After the 3 hours we turned off the 30% off ads, and cut over to 25% ads, and significantly reduced ad spend.

Results without giving too much away.
• Email list drove a significant amount of total revenue, as well as SMS.
• 61% of orders were new customers
• 6% of revenue was ad spend (MER)
• We did $50K in the first 3 mins.
• It was our biggest eve single day by over 250%
So no, this isnt our BF strategy but something worth sharing. Ill put up our BF strategy in the coming days.

#introduce-yourself - November 10, 2025 at 08:01 PM

yeh im keen to check it out

#marketing-paid - November 05, 2025 at 01:00 AM

Hahaha me too

#marketing-paid - November 04, 2025 at 08:25 AM

Its like Site links, you turn them off and publish and then they are back on without you evening knowing.

#marketing-paid - November 03, 2025 at 08:52 AM

any ideas how to stop this bloody thing from popping up every time I flick back to the tab. Does my head in.

#marketing-paid - August 29, 2025 at 03:53 AM

Value Rules in Meta… has anyone tested this? I would have through Advantage plus audiences and the algo would do this for you.\

#general-chat - August 28, 2025 at 12:38 AM

yeh its a massive issue. I sell to the USA from Australia, and duties around basically 50%.. Fedex and DHL lanes are open but its shipped via DDP.

#ops-inventory - August 25, 2025 at 04:22 AM

We are looking for someone who can build clear, reliable inventory reporting from Cin7 for multiple ecommerce brands.

What we need
• Best sellers by units and revenue
• Out of stocks and near out of stocks
• Reorder recommendations with configurable lead times and safety stock
• Sell through, weeks of cover, and ageing stock
• Trend analysis by product, colour, size, and season
• Ability to exclude specific categories or SKUs when required
• Bundle aware reporting that breaks sets into component SKUs

Would appreciate any recommendations.

#marketing-cx-cs-retention - August 19, 2025 at 04:04 AM

Here is a breakdown

Audited Customer Lifecycle & Repeat Behavior
• Reviewed retention trends, LTV growth, and second purchase timing using order data and cohort analysis.
• Identified that improving the second purchase rate had a larger revenue impact than lowering CAC.
Created Product-Specific Post-Purchase Flows
• Replaced the generic post-purchase journey with tailored flows based on first item purchased (e.g. bedding, apparel, accessories).
• Each path included care education, complementary product suggestions, and timed promotional offers.
• The flows were extended across 60–90 days and evolved based on engagement.
Integrated Reviews at the Right Moment
• Strategically placed review-based content in Email #3 of the post-purchase sequence (Day 12–14), just before any strong discount offer.
• This email included:
◦ UGC and customer testimonials to reinforce product satisfaction
◦ Brand education and use tips to reduce hesitation
◦ Social proof to build trust before making a second offer
• Positioned as: “Here’s what others are saying about your product.”
Tested Bounce-Back Offers to Trigger Second Purchase
• Ran A/B split tests in Email #4 (Day 20) with either:
◦ X% off
◦ $X off
• Followed up with a Discount Reminder (Email #5) and complementary product push (Email #6 and #8).
• Offers were product-category specific and designed to convert within a short window.
Extended the Flow to 90 Days
• Added emails at Days 37, 50, 75, and 82 to re-engage customers who had not converted yet.
• Topics included: new product highlights, best sellers, and a final exclusive offer reminder.
Created a Dedicated Sunset Flow
• Triggered for customers who placed no order within 120+ days.
• Consisted of two emails:
◦ “We miss you + final offer”
◦ “Is this goodbye?”
• Designed to either reactivate the customer or suppress them cleanly from campaigns.
Built a Second-Purchase Loyalty Flow
• Triggered after someone made a second purchase.
• Included brand reinforcement, curated product pairings, and early access incentives.
• Designed to bridge the gap between bounce-back buyer and full VIP.
Aligned Email + Paid Ads
• Synced retargeting ads (Meta) with post-purchase timing (30–60 days, 60–90 days) and product paths.
• Ads mirrored email themes: “Complete Your Kit,” “You’re on Our List,” and “What Our Customers Love Most.”

#marketing-cx-cs-retention - August 19, 2025 at 12:10 AM

I use Triple Whale’s in built software for the PP survey. Its basic, but it gets enough information for what I need.

Are you referring to PP flows?

#marketing-cx-cs-retention - August 14, 2025 at 01:24 AM

After diving deep into our customer journey’s for a number of our brands, we identified that a second purchase rate ranged between 9 and 14%.

Here is some of the key takeaway’s from the deep dive of one of the brands.
• 11.18% made a second purchase in a 12 month period.
• AOV $98
• Average discount 9%
• Average order per customer 1.15
• LTV $119.28
• 80% of second purchases were made within 120 days of their first purchase
• 40% in the first 30 days of their first purchase
We determined that by lifting the second purchase rates from 11.18% to 12.18% (8.94%) we would generate an additional $750K per year. So if there was 70000 customers in the 12 month period, you would need to get an additional 6000 odd customers to make that second purchase… I hope that makes sense.

We continued to deep dive into customer behaviours, purchasing patterns, successful email campaigns topic, reviews etc and then created a 90 day post purchase flow which was a series of 14 emails. The flow had a range of triggers based on the customers purchase, and then ran through a series of emails which included product information/FAQ’s, UGC+ reviews, discount offer (exclusive), complementary product recommendations, Founders note / and brand insights etc. ::Note that the time of the flow and offers for this PP flow was determined by all the data collected.

Here are some results. It has been running for 4 weeks today.

Revenue
Week 1 - $518
Week 2 - $2053
Week 3 - $2647
Week 4 - $6706

Customers are only at most 28 days through the 90 day email journey. If they make a second purchase they then move to another VIP flow where they begin another journey all together… can go into it another time.

I am yet to see how the second purchase rate is tracking as its still very early, but it appears to far so go without looking into the actual numbers.

I would welcome feedback from anyone that has done similar. Happy to also answer any questions.

#marketing-cx-cs-retention - August 14, 2025 at 01:13 AM

d

#marketing-paid - August 09, 2025 at 04:44 AM

So are you suggesting lowest CPA with highest SPR?

#general-chat - August 07, 2025 at 11:46 PM

I am still yet to see a decent platform for inventory management.

#marketing-paid - August 07, 2025 at 08:52 PM

difficult, as all 4 products have a GP of 80-85%. The brand also offers ALOT of bundles.

#marketing-paid - August 07, 2025 at 08:07 PM

To give you some context we run ads to 4 of our key products. The brand does approx $15m a year

#marketing-paid - August 07, 2025 at 08:04 PM

I’ll check it out for sure!

#marketing-paid - August 07, 2025 at 05:56 AM

I am not familiar with the one campaign method, but lets say you have 5 different product ranges at all different price points..surely this doesn’t apply?

#marketing-paid - August 04, 2025 at 10:33 PM

is Triple Whale worth it? I have been using it for a few years now, and some of the data is so conflicting.

It is also becoming incredibly expensive. Keen to hear other peoples' thoughts.

#marketing-paid - August 01, 2025 at 12:13 AM

@Rose Fierman checked out your site. Question, why are you not capturing emails through pop ups?

#ops-supply-chain - July 29, 2025 at 02:31 AM

I have had amazing results with Alia

#marketing-cx-cs-retention - July 25, 2025 at 12:41 PM

It settled at 17.1% last 30 days. SMS opt in is also very good.

#marketing-cx-cs-retention - July 25, 2025 at 12:40 PM

yeh its solid <@U07KL3TGX8X>

#marketing-content - July 09, 2025 at 03:31 PM

Yeh I was wondering how or if you tie the seeding into the potential content. I guess its a relationship builder if anything; some will succeed and some nothing will come from.

I would love a copy of the video if you are willing to share!

#general-chat - July 09, 2025 at 03:29 PM

Get them to do a little skit with you. Tell them to give you $1 cash, and then you return them $15. Then get them to give you $100, and then give them $1500 in cash back.

See if they understand the principal of ROAS. In saying that, yes this doesnt mean much until you can see results at scale.

#general-chat - July 08, 2025 at 10:20 AM

Turn the ads off and ask if you are still outside of the budget?

#marketing-content - July 07, 2025 at 06:23 AM

Question. We have a brand that does around 12-15M per year. We have a full time influencer manager, plus other roles, like marketing manager, content creator, graphic designer etc.

How much gifting and influencers would you aim to work with in a monthly block?
How much gifting would you allocate to
• no exceptions just gifitng
• Content creation
• Influencer posting
In perspective we spend around 30% of revenue on ads.

Thanks in advance.

#ai-dtc - July 06, 2025 at 03:26 PM

Most factories have their own options and can on change the fee to you.

#brand-wins - July 06, 2025 at 06:28 AM

Well played. What’s your brand

#marketing-creatives-lp - July 05, 2025 at 01:17 PM

Upload your sales data to chat got in a clean csv format and ask the question

#marketing-cx-cs-retention - July 04, 2025 at 06:25 PM

I’ve never tried attentive. I moved from just uno due to the tech they had over kalviyo

#marketing-cx-cs-retention - July 04, 2025 at 11:48 AM

I’m currently in Europe of a 7 weeks holiday 🌴

#marketing-cx-cs-retention - July 04, 2025 at 11:46 AM

Yeh amazing! Dm me if that best. Thanks so much

#marketing-cx-cs-retention - July 04, 2025 at 11:43 AM

All brands are in difference niches.

Apparel
Bedding
Lifestyle/travel
Baby

Baby is performing easily best

#marketing-cx-cs-retention - July 04, 2025 at 11:42 AM

Yeh I like that! We have been working really hard on post purchase at the moment, as we identified that our repeat purchase rate was between 8-14 percent over the brands. When we worked out the revenue that can come from moving the needle from say 13 to 16% RPR, it was mind blowing.

#marketing-cx-cs-retention - July 04, 2025 at 11:37 AM

I haven’t really thought about it much to be honest, I’m focusing on the other brands as the results were good but not as good as this one.

I’m intrigued at how the conversion goes for these newly opted in customers and how to translates to revenue.

This brand in particular has a long purchase cycle, as it’s in the baby niche.

#marketing-cx-cs-retention - July 04, 2025 at 11:28 AM

Yeh good to hear! We worked with Corey who was excellent with my team.

Going from like 8 emails a day to over 100 is impressive. Plus we are attaining a heap of addition information through questions/quiz etc.

#marketing-cx-cs-retention - July 04, 2025 at 11:22 AM

Just a shout out to Alia pop up software. We were on boarded a month ago and went from a 2-3% email opt in to over 21%. We have maintained if not increased revenue since going live, and can confirm we have also seen great results on 3 other sites now we also implemented it on.

It’s also worth noting you work with the founders during the onboarding and they make it super easy for you. They run split testing free of charge and you can tell they want the best for your business.

Let me know of anyone wants an intro.

#marketing-paid - June 28, 2025 at 04:36 PM

Tiny audience?

#marketing-paid - June 19, 2025 at 04:43 AM

This would just be showing delayed data more than likely.

#marketing-creatives-lp - June 10, 2025 at 10:27 PM

Any recommendations for a good theme for an apparel/dress brand?