Fred McKinnon's Profile
Fred McKinnon
Recent Messages
#amazon - April 24, 2025 at 12:47 AM
Wow small world! And congrats on ECF. You gotta make it to ECF Live in Bozeman this Fall! Appreciate you watching and vids too thank you!!
#amazon - April 23, 2025 at 11:26 AM
@Chris - if this is for launch, check out this strategy I lay out here:
#amazon - April 22, 2025 at 12:30 PM
FWIW: Just found out is offering a 35% discount for a full year. Prob the best deal I've seen from them. If you've been on the fence, now may be a good time to jump.
#amazon - April 22, 2025 at 11:07 AM
100% - yes, and encouraged
#paid-media - April 15, 2025 at 02:54 PM
Hey Gang:
Our agency, eComCatalyst, focuses 99% on Marketplaces, specifically Amazon. But, many of our clients are begging us for help scaling their D2C off-Amazon as well, Shopify, etc. We've piloted a few clients and have done "ok" managing Google Shopping Ads, META ... but it's just not our strength. We are looking for a rockstar D2C agency that we can refer clients to, or, even better, that would we could whitelabel in-house. Think small/mid-range client, so for most of our clients, this would need to be sub $2-3K/month if possible. If ROAS is there, clients are willing to scale and grow.
Google Shopping, META specifically .. TikTok is a plus, but not our focus.
Gimme your best people!
Also, MODS: wasn't sure if this is best here, or in <#C04UDA71EQ3|> and didn't know if I should post in both?
#everything-marketing - April 15, 2025 at 02:53 PM
Hey Gang:
Our agency, eComCatalyst, focuses 99% on Marketplaces, specifically Amazon. But, many of our clients are begging us for help scaling their D2C off-Amazon as well, Shopify, etc. We've piloted a few clients and have done "ok" managing Google Shopping Ads, META ... but it's just not our strength. We are looking for a rockstar D2C agency that we can refer clients to, or, even better, that would we could whitelabel in-house. Think small/mid-range client, so for most of our clients, this would need to be sub $2-3K/month if possible. If ROAS is there, clients are willing to scale and grow.
Google Shopping, META specifically .. TikTok is a plus, but not our focus.
Gimme your best people!
#amazon - April 15, 2025 at 02:50 PM
Several tools do this, and do it well.
My top choice here is tool. Disclosure, we are partners w/ H10, and have a 20% off 6-mos, or 10% off for life promo code .. but regardless, 100% still what I use to do this. I like it because you can track it daily, or you can click on the "rocket" and track it multiple times per hour.
Others:
: has BSR tracking along with great P&L tracking, and by far, one of the cheapest options out there.
: I may be wrong, but I'm pretty sure DD pulls their data from JungleScout - it updates anytime you do a niche dive, and you can refresh it on-demand.
#amazon - April 11, 2025 at 10:28 PM
Hey @MJ Carlson I believe Jordan already sent us an intro but saw your post here as well. I will reach out via email!
#amazon - April 10, 2025 at 10:26 AM
If you are OOS, ads will pause anyway. Congrats good problem to have. You can also do an additional manual replen from AWD to FBA
#amazon - April 04, 2025 at 01:40 PM
I’ve seen them scrape the subscription price (ie, ReCharge on Shopify etc) - had to open case to appeal it
#perks - April 01, 2025 at 12:01 PM
Tons of these creators on JoinBrands
#amazon - March 04, 2025 at 12:18 AM
<@U080J256WV9> let's connect at Expo West!
#amazon - March 03, 2025 at 10:09 PM
I want to, need to, plus the MDS event. But ...
last week, GA to CO for skiing.
This week, GA to CA for Expo West.
I just can't bring myself to East-West travel 3 weeks in a row! 🙂
#amazon - February 24, 2025 at 11:32 PM
Got the Best Deal booked and 4 truckloads (120 pallets) inbound.
#amazon - February 09, 2025 at 04:54 PM
@Liz Reuth I actually just did one of these for a person who gave me permission to record the audit. We look at everything including images and SEO/ranking. Hope it’s helpful:
Watch Me Do A Complete Audit on This Amazon Listing (For Better Rank on Amazon)
#amazon - February 05, 2025 at 11:40 PM
@Rose Fierman this is exciting, good for you. I personally like price parity, but you can make it a little more. Keep in mind, you may think your margin is "so much better" on D2C since Amazon is prob taking 15% referral fee - but your converstion rate on Amazon should 4-5x what it probably is on your D2C, so CPA is often, less. People rarely believe that until they really do the math. Either way, you'll be fine.
I like catalog parity for the same reason - IMO with 20+ years of selling and managing brands in an agency, those who go into Amazon with the "I really wanna just drive traffic back to my D2C" rarely do well on Amazon. Shoppers are there because taht is where they want to buy. But, you can still use the strategy - there is no harm in soft launch, and adding more color later.
QUESTION:
Do you have an account setup already? We're members of a special Agency Program, and if you've not yet launched, we can get you in with a lot of extra perks (that I can't disclose publically). One of them is a lot of extra marketing help and Strategic Amazon Account help for a year.
I'll send you a PM w/ more details
#amazon - January 25, 2025 at 06:18 PM
Please tell me you have periodic backups of the category listing report
#amazon - January 09, 2025 at 03:05 PM
@Prateek Jain I've been a huge promoter of AWD, and did a ton of content on AWD on my channel. Here's a link to all the various videos:
This is all about it, but I also cover the ways they really screwed up in Q4.
I've got a direct contact at AWD and she validated that they really weren't prepared for the mass adoption of AWD in Q4 ... but assures me it's getting better.
I am still bullish on AWD.
#amazon - January 07, 2025 at 12:16 PM
@Emma Butler that is great that you are getting 1-2 articles/mo w/o pitching. For Amazon-specific linking, you've got a couple of options:
1 - affiliate links, like what you mention above. If you really want to go after some serious content that will link directly to Amazon, consider using Levanta or Wayward. They will get paid the % you setup, but will use your attribution link, which gives you up to 10% back in a Brand Referral Bonus.
2 - if you just use the normal affiliate links, they can still link to Amazon w/ their affiliate link, but you won't get the Brand Referral Bonus because in order to get that, you MUST use the attribution link provided by Amazon, and they no longer allow that to be modified to include additional affiliate tracking.
Would be happy to discuss more, just PM me if you have more questions.
#announcements - December 30, 2024 at 05:36 PM
How do you catch them? People report it? If so how? I got one this am but it’s gone so you must’ve already deleted them
#amazon - December 23, 2024 at 07:11 PM
Yep, it's always a bit risky for stuff that requires explanation, etc
#amazon - December 23, 2024 at 05:55 PM
Hey @Andrea yes, it's hit or miss w/ Vine reviewers. I would make sure that:
1 - my price was very competitive (even though they don't pay for it, they pay taxes on the value and they still make their review based on the value of what the price is
2 - make sur eyou've addressed any other early complaints, issues.
I would 100% use it, but I'd also be utilizing something like StackInfluence (if you can swing 200 units) or other microinfluencer type things.
I made a video here about using Vine, if it's helpful (hopefully)
#tiktok - December 22, 2024 at 03:45 PM
Hey folks:
I have just started working on a client's TikTok Shop, and they ignored all their product suspensions.
One of them is suspended, and just needed some documentation. They let the appeal period expire.
Is there any way to file an appeal after the appeal expiration window? Or do we delete the product, and re-upload it again?
How to I handle this?
#amazon - December 20, 2024 at 11:31 AM
You can use AGL for this. I also highly recommend Abby @ GORTO Logistics. Tell her I sent ya.
#meetups-events - December 19, 2024 at 02:54 PM
I'll PM you my cell to text me
#meetups-events - December 19, 2024 at 02:54 PM
I'm headed to JAX right now, actually to meet a client, take them to lunch! Will be around all afternoon. Maybe we can get together
#meetups-events - December 05, 2024 at 07:44 PM
<@U07H652D8K1> I’m on St Simon’s Island, GA one hour north of you. Same for me they gave me in the SE group which meets in Charlotte, NC which is 6-7 hours away for me
#amazon - December 05, 2024 at 12:13 PM
If it was a few orders I would do it. Long ago when I dropshipped and oversold I would place retail orders with competitors who still had product in stock on my Amazon personal account and ship to the end user. Different account (buying) than my seller account though
#amazon - December 05, 2024 at 12:03 PM
HAHA, I abhor MFA.
You could do that with MCF ... I see no reason why, it will be expensive, but if have sold out of 2-packs ... just manually create MCF with the single unit ASIN and send them a qty of 2. Your main problem is this: MCF will not ship quickly enough, so your orders will be late.
Also ... you'll have to manually copy/paste everything, unless you are using an integration platform (ie. Sellbrite, etc) that can push it all automatically. Even then, that wouldn't work since the SKU on the orders (2pk bundle) is different than the SKU/QTY you' be pushing to MCF.
Other than the delayed processing/shipping you will experience with MCF, I see no reason to think you'd be violating TOS.
We have used MCF to cover random FBM orders plenty of times.
#amazon - December 05, 2024 at 11:43 AM
Levanta, Archer Affiliates, JoinBrands
#amazon - December 05, 2024 at 11:43 AM
MFA?
#amazon - December 04, 2024 at 04:36 PM
@Brad Davis exactly, just enrolled one today, and existing accounts can still get it if they launch into a new market (ie. Europe, Canada, etc)
#amazon - December 04, 2024 at 01:10 PM
<@U081Z0JQ718> where are you located? I just started using an amazing forward service that is getting my inventory into Amazon FBA with live unloads at 5 FCs within a few days!! Makes sense if you have around 10+ pallets total (across all 5 optimized shipments) - but main caveat is they are in Atlanta, GA so it’s best if you are in Southeast
#tiktok - November 23, 2024 at 01:31 PM
Question re: TikTok Shop Registrations:
As an agency, we have clients who sell on Shopify, but live in Canada, or other countries where they can't register a TikTok Shop, but want to have one. I've been told that we can register their shop with our agency address. I had a guy tell me he's currently got 4+ shops registered on his address. So questions:
1 - is this correct? Can we use our agency's mailing address for the TikTok Shop for a customer outside of USA?
2 - obviously we don't want to use our TaxID, so will TikTok Shop accept the foreign TaxID, or will TikTok require a US-based entity
I think at that point, if they want one, they should just get a US TaxID, right?
#amazon - November 18, 2024 at 08:10 PM
It happens all the time, sadly. Mostly Chinese sellers, or Pakistani VAs, w/ Chinese connections. I've heard horror stories.
#amazon - November 18, 2024 at 06:24 PM
Prob referring to overall price and diff shipping rates (non-FBA) to AK/HI etc
#amazon - November 18, 2024 at 06:23 PM
If I had to guess, inside job - competitor gets Amazon insider to do it.
#tiktok - November 13, 2024 at 01:01 PM
Anyone Familiar w/ Tok Domination:
Colleague of mine from MDS helped start/run it ... pitching it, it's $499/mo. Includes two live weekly calls.
Thinking about getting in there for our agency. Any other incredible TikTok Shop courses or resources that you'd recommend?
For our context, it's a way for us, as an agency, to offer TTS management to our clients.
#amazon - November 11, 2024 at 11:18 AM
Glad this got resolved. How did you learn about it being tied to this review? I wouldn’t think Amazon would ever disclose that?
#amazon - July 24, 2024 at 09:34 PM
If at all possible - takeover existing campaigns (the good ones at least) instead of starting new ones.
#self-promotion - July 24, 2024 at 08:08 PM
Just posted a full recap of the Amazon Prime Day stats ... these are some JAW-DROPPING NUMBERS!
#amazon - July 22, 2024 at 11:16 AM
@Chris Skilton it's usually pretty difficult, you need to prove a pattern of counterfeits. Sounds like you have some evidence of this. In the meantime, continue to monitor the listing and report them as violations every time the generic versions pop up.
Another option is the Transparency program - enroll in that, and get that ASIN labeled and out of the OPR period, and nobody else will be able to list there.
#amazon - July 16, 2024 at 03:11 PM
Let's go!
#amazon - July 12, 2024 at 02:00 PM
@Sean Cowie it’s perfect timing because Prime Day is next Tuesday-Wednesday. Setup a “Prime Exclusive Discount” on these and put your most aggressive discount in place. You should blow through some inventory especially if it’s already selling.
1- make sure your CURRENT selling price is saved on the listing as the “list price” so strikethrough pricing will occur.
2- if this is already selling you should see a nice spike on Prime Day.
3- if this has been stagnant look at any historical ads and run some ppc pushing only your best converting keywords during PD
#amazon - June 27, 2024 at 03:52 PM
@Nadia Trimnell that's awesome and congrats!!! Well done. Lots of great advice here. I've been a seller for 20+ years on Amazon, multiple PL brands as well as, at one time a big resell/dropship biz.
I still sell, but now own/operate an Amazon Management agency where we manage client's Amazon (and other 3P Marketplaces) for them, and help with strategy, etc.
I try to chime in on threads here to bring value as often as I can, so never hesitate to ask for help, and there are plenty of other sellers and also agencies like mine here who are always happy to help. You're in a good place!
#amazon - June 26, 2024 at 10:39 AM
@Craig Leslie this is the million dollar question, for sure. It seems to have no "for sure" way. The one way I know is that you have the list price set, and you need to have SOLD the item at the list price, but even then, it can take as much as 30 days for that to update.
We find this when setting up PED's ... and get "Suppressed - No List Price" errors. We fight w/ SS showing them we clearly have a list price, but it's not validated. Nothing you can do but bang your head in the wall, and make SURE you are getting sales at the list price.
#amazon - June 24, 2024 at 02:47 PM
I would think you just connect shipping software, like ShipStation (or something similar)? You can also buy labels/print packing slips directly from within Shopify. But if you're talking about volume, something like ShipStation is the way to go. There have recently been some cheaper alternatives to ShipStation
#amazon - June 24, 2024 at 12:08 PM
@Phil Li if you are wanting to utilize your Amazon inventory to fulfill the Shopify orders just add the Amazon channel into Shopify.
#amazon - June 09, 2024 at 11:22 PM
@Kishan Patel I wanna help, but I'm not understanding what you're asking, a bit of a language barrier here, perhaps. It seems like you are saying what is likelihood it will get rejected if ALL requirements were FOLLOWED. If that's the case, almost ZERO chance it gets rejected.
It actually takes a LOT of screwup to get a shipment completely rejected. They will try to receive it, and possibly figure it out, and prob charge an inbound defect fee, or warning, if they have to fix it, but rare for them to just flat out reject an entire shipment.
(Only happened to me once in 20 years, and it was because the master cartons were too large).
#amazon - June 06, 2024 at 01:08 PM
You could possibly have either a campaign level budget set or an account level budget set for the day. Check your campaign settings for this.