Valeriya K's Profile

Valeriya K

Recent Messages

#jobs-and-talent - April 04, 2025 at 04:04 PM

Yes please!

#jobs-and-talent - April 04, 2025 at 02:18 PM

Hey everyone, I’m looking for a marketing specialist co-founder for a fertility brand.

It’s the cleanest, most effective formula on the market (for both men and women)

Funding is not an issue.

I’m not looking for an agency, specifically an IC that wants to build this with me. Someone obsessed to build with me. NYC preferred but not required.

Hit me up in DMs if you think this could be you or someone you know.

#jobs-and-talent - April 04, 2025 at 12:38 AM

Hey everyone, I’m looking for a marketing specialist co-founder for a fertility brand.

It’s the cleanest, most effective formula on the market (for both men and women)

Funding is not an issue.

I’m not looking for an agency, specifically an IC that wants to build this with me.

Hit me up in DMs if you think this could be you or someone you know.

#everything-marketing - April 26, 2024 at 02:31 PM

This ad for a job posting 😂 😂 😂

https://www.instagram.com/reel/C6F6KBdrMLb/?igsh=MXMxaXRybWdnY2E3cA==

#everything-marketing - April 05, 2024 at 04:20 PM

Social Cat is specific to finding and seeding for UGC content and really small influencers. SocialSnowball is more for management, but they can also help you find influencers. SS is definitely the more sophisticated solution for the same price

#everything-marketing - April 05, 2024 at 04:02 PM

Definitely! I use SS and love it. I thought he meant like influencer content seeding. But for management, def SS. And they have a new feature that helps you find influencers amongst your followers

#everything-marketing - April 05, 2024 at 02:52 PM

SocialCat can be good, depending on your niche. I think products catering to women do the best on there.

#general-chat - April 03, 2024 at 08:10 PM

Hey everyone! I've been hosting DTC/Ecomm events and I'm starting to put together gift bags for them.

I'd love to include brands from this group, especially those that have travel/sample packs available that guests can either consume or use easily. Past bags have included snacks, drink mixes, etc. I'm also wanting to start including a postcard that has brand offers on it for a first-time purchase. If you're interested, feel free to DM and I'd love to work with you 🙂

#everything-marketing - April 03, 2024 at 12:04 PM

I currently pay for it, but I’m not really paying to use the content. Just the database which is more than worth it on its own. I will sit in on the calls sometimes we have with journalists and those can be useful as well. I feel like those only go so far, though.

If you just want masterclasses and courses, there’s another one that’s way cheaper called Press For Success. I actually like her more than Gloria. She does weekly zoom calls so you can ask questions, is super responsive, and often goes through pitches and reviews without paying insane amounts for it. It’s all included for like $20/month

#everything-marketing - March 28, 2024 at 12:36 AM

Good to know, thank you! They keep hitting me up via email

#everything-marketing - March 27, 2024 at 09:27 PM

Yeah, that’s what it sounded like, so I wanted to see if they did anything else based on people’s experience

#everything-marketing - March 27, 2024 at 08:47 PM

Was there any particular reason?

#jobs-and-talent - March 27, 2024 at 05:57 PM

She's expanding her niche quite a bit, and just did an awesome shoot for a men's brand

#jobs-and-talent - March 27, 2024 at 05:57 PM

I have a wonderful product photographer based out of CO:

https://catinthesoupstudio.com/

#everything-marketing - March 27, 2024 at 05:40 PM

I've seen two people in this group have some experience with Advertise Purple and they seemed to both have very different experiences. Has anyone else tried them out before?

#everything-marketing - March 16, 2024 at 04:29 PM

For those of you who are doing manual product seeding, this might be helpful:

https://apps.shopify.com/creator-gift-link

#everything-marketing - March 12, 2024 at 12:37 AM

Nope! I only saw that because my friend sent it to me!

#everything-marketing - March 11, 2024 at 07:48 PM

This is an amazing influencer ad

https://www.instagram.com/reel/C4SK0w8ASDu/?igsh=MWt3YW82ZnBpc3hkeA==

#everything-marketing - March 09, 2024 at 11:01 PM

They have tons of free courses on the social snowball website, too

#everything-marketing - March 09, 2024 at 11:01 PM

@Zohaib Rattu @Noah Tucker the affiliates experts!

#paid-media - March 02, 2024 at 01:50 PM

Does anyone know of a way to get a TikTok handle that is taken but inactive? There’s no way to contact them and reverse image searching the profile pic didn’t pull anything up.

My business name is taken by some account that hasn’t posted in forever and only had like 4 posts to start with.

#everything-marketing - February 26, 2024 at 09:11 PM

This guy is launching a clothing brand soon and his content has been killing it

https://www.instagram.com/reel/C3eVKX3tldF/?igsh=MW9yMm93M3hhd3FlMw==

#everything-marketing - February 23, 2024 at 12:38 AM

@David has a great outdoor brand!

#everything-marketing - February 22, 2024 at 05:08 PM

Yes! I give the customer a first time purchase offer and % to the affiliate.

I’m thinking about doing it in tiers, though. I currently offer 20% to all, but I’m gonna change it to be 15,20,25 based on sales/referrals.

#everything-marketing - February 22, 2024 at 04:49 PM

@Cody Wittick I thought it was valuable to know the numbers! It definitely encouraged me to start product seeding.

  1. I've been very picky about influencers, so this was helpful for me to be a bit more open about who I send to.
  2. I still have some questions about engagement rate. 1% seems good for the massive influencers, but are there any guidelines for those who are using micro-influencers? 1% seems very low for someone with say, 10k followers. I'm sure it varies drastically based on the niche.
  3. It helped me to significantly reduce my email length to the influencer, which seems to have a higher response rate.
  4. I think it would be beneficial to dig deeper into how to capitalize more on this this from an organic marketing perspective. I think it's great for those who are doing ads to use the organic content they're getting. I've found that there's so much content around ads, so would be cool to have someone as knowledgeable as you talk about how to further utilize organic.
  5. I loved the ad comparison, I was not expecting the last ad to perform well. I think this is still super useful for organic, so it's something I want to try out on my Pinterest account.
  6. I definitely plan on re-visiting this when I incorporate ads into my marketing strategy! Overall, I found it really succinct and helpful. Thank you for taking the time to offer this info for free!

#everything-marketing - February 14, 2024 at 01:59 PM

I like social snowball because you can give your customers cash for it. Works better than loyalty points, imo

#everything-marketing - February 05, 2024 at 07:46 PM

Thanks, @Noah Tucker! I’ll check that out!

#everything-marketing - February 05, 2024 at 07:44 PM

@Kuljit Rakhra thanks! I’ve actually been subbed to her offering for a while now, since I use some of her database tools, which are so good and save so much time! Would really recommend her stuff outside of the free masterclass.

I’ll check out HARO. I’ve been a bit skeptical about it, since I’m not trying to pitch myself, necessarily. But I tend to reach out to journalists individually if they fit my niche, especially around gift guide seasons.

#general-chat - February 02, 2024 at 04:45 PM

I use ShareASale for journalists since it enables SkimLinks!

#general-chat - February 02, 2024 at 03:04 AM

I’m doing a little experiment/project.

What are some of the funniest, most iconic, and also worst DTC moments you can think of in recent or not so recent years?

#paid-media - January 31, 2024 at 03:36 PM

Do you want the more structured ones, that are used for documents so they don't bend, or softer padded ones?

#meetups-events - January 30, 2024 at 01:32 PM

Hey, I’m co-hosting a dinner in Austin next week, you should definitely join!

https://partiful.com/e/GfcM79oWCzTctaXIW1s4

#meetups-events - January 29, 2024 at 04:34 PM

New year, new DEC event in Dallas!

https://partiful.com/e/maucrxNcOrpGzXPzIJvQ

🙂

#everything-marketing - January 29, 2024 at 02:47 PM

Who here has done popup events not part of a larger show or market?

I’m interested in hosting one in autumn and curious in what that process has looked like for others

#meetups-events - January 25, 2024 at 10:45 PM

Hey everyone! I’m co-hosting a dinner with the Chew On This team (MyObvi) in Austin on February 7th! It’s founders and operators only, so the perfect place to hangout without getting sales pitches 😅

I’d love for our Austin founders to join!

https://partiful.com/e/GfcM79oWCzTctaXIW1s4

#everything-marketing - January 24, 2024 at 06:32 PM

Great example of jumping on trends super quick. Mob Wife has been making the rounds on TikTok and glamnetic is the perfect brand to capitalize on it with their fake nails and lashes

#cx-retention - January 19, 2024 at 06:39 PM

@Charles Tichenor IV novel is for wallet passes, though. Do they do shoppable videos, too?

I talked to the Novel devs recently and I don’t remember them mentioning the video aspect.

#cx-retention - January 18, 2024 at 01:37 PM

I use it on my homepage and product pages! I really like it so far. That being said, I got it for a deal where I get a year free, so I don’t actually pay for it right now.

#jobs-and-talent - January 17, 2024 at 10:27 PM

Just wanted to share this really great photographer based out of Colorado that does beautiful styling. Her holiday ones are always my favorite!

https://www.instagram.com/catinthesoupstudio/

#general-chat - January 17, 2024 at 10:14 PM

She has really reasonable prices, too

#general-chat - January 17, 2024 at 10:14 PM

https://www.instagram.com/catinthesoupstudio/

#general-chat - January 17, 2024 at 10:14 PM

Soona Studios does this, but I also know a super great photographer in Colorado that does stunning product photos.

#general-chat - January 17, 2024 at 10:11 PM

Like actual photography or rendered?

#everything-marketing - January 17, 2024 at 01:08 PM

For those of you with consumables, does a subscription always make sense?

What are some unexpected downsides of it, aside from people subscribing only for one month just to get the discount.

At what point did you decide to implement subscriptions?

#everything-marketing - January 15, 2024 at 05:39 PM

Thanks! I do have the custom, Dallas specific coupon code in the text!

#amazon - January 14, 2024 at 10:36 PM

I do all my own manufacturing and shipping!

#general-chat - January 12, 2024 at 08:00 PM

There’s a #perks channel for this, and #self-promotion if it’s stuff outside of deals.

#everything-marketing - January 11, 2024 at 02:46 AM

I think I’ll actually just be taking the product with me, so I won’t be storing it on location

#everything-marketing - January 11, 2024 at 01:01 AM

Hey everyone! I’m gonna be doing a vendor booth for the first time ever at a pretty big event.

Any recommendations for POS systems and other things that one might not commonly think of to have for something like this?

#logistics-operations - January 10, 2024 at 08:29 PM

You do need to have some kind of driver for it, I don’t think you can have a printer where you don’t need *some software. But it’s a one-time install and then you never touch it again. It took me like 5 minutes to do the entire setup when I first got it