#everything-marketing
Thread
For those of you with consumables, does a subscription always make sense?
What are some unexpected downsides of it, aside from people subscribing only for one month just to get the discount.
At what point did you decide to implement subscriptions?
Subscription can be by accident sometimes and the customer doesn’t know they purchased a subscription. So you have to be prepared for situations like that which will also require a refund.
I started off with bundles and BOGOs to increase my AOV. Once I get supply chain in order, I will add subscription but subscriptions are always harder to acquire than a regular purchase
When people ask for subscriptions is when you should have subscriptions.
For most consumables subscriptions make sense, the downsides are mostly related to churn, which is why the simplest solution is providing a product people actually what consistently with room for newness in each order.
I think you should have subscriptions asap. For 99% of consumers your brand is outrageously low on the priority list and very not top of mind. The discount is worth the consistent revenue/reduced reacquisition cost.
Personally I use seal subscriptions because they are mad cheap.
I would agree with @Michael de Lyon. And I don’t see real downsides when it comes to churn… unless the subscriptions are being pushed too hard. But in general they are far superior when it comes to zero-party data collection, retention, even CR for both OTP/SUB if you have two options. Obviously depends on the product, but I’d def test it for any consumable.