Lisa Jacobs's Profile
Lisa Jacobs
Recent Messages
#marketing-paid - January 31, 2026 at 03:39 PM
The way I've always looked at Pinterest is that Pinterest is for planning/ future so i expect a longer time to purchase. What are the attribution windows you use on Meta? I would allow for longer than meta but 30 day view is too long in my opinion
#marketing-paid - January 27, 2026 at 09:34 PM
i would pull down budgets and when it starts to rebound increase again
#marketing-paid - January 26, 2026 at 07:13 PM
Couple thoughts here
I always ran campaigns audience first, creative second. high level structure would be: new customer acquisition, retargeting, cross sell (with in each had multiple audiences to optimize between)
creative/messaging strategy
• do you need the post drop? how much time is there between sell out and building demand for the next?
• can you do a presale instead of grabbing emails?
• to theo's points it depends how many skus are in each drop
last thought - i've always leverage the test and learn mentality - try the above track sales and see what works, remove what doesn't
#jobs-and-talent - January 20, 2026 at 10:50 PM
@Derrick Karani Tangible Value is one of my clients - strong strategic SEO GEO offering
#marketing-paid - December 04, 2025 at 09:16 PM
Very common now to keep them up all week. If it's working and the discount is the same on the website keep it rolling!!
#marketing-paid - November 24, 2025 at 07:13 PM
Echoing Peter - if the campaign was hitting our CPA or ROAS goal we kept spending. We would have tranches, if hitting X ROAS spend up to Y, if hitting an even higher ROAS spend more.
It required constant management but is worth it - with BF/CM sales already starting if it is working today increase spend
#marketing-paid - November 19, 2025 at 04:54 PM
Sounds like duplicating existing ads work. When I had issues like this I would check metas status and outage page, Reddit and X to see if it’s wide spread.
Other solution that has worked - sign out sign back in after giving it a little time - I know I hate this advice but sometimes it needs a minute
#marketing-paid - November 13, 2025 at 01:47 AM
Agree with above. I use to run all my clients campaigns based on audience (high leveler: acquisition, cross sell, retargeting; with refunded targets within each) then Black Friday messaging was creative that was rotated in rather than a stand alone campaign
#marketing-seo-affiliates - November 12, 2025 at 04:00 PM
<@U09BB2XL45S> let me know how it goes! Also if you need an intro to the founder, happy to make it!
#introduce-yourself - November 11, 2025 at 09:50 PM
Hello!! 👋
Name: Lisa Jacobs
Where you’re based: San Diego, CA
What you do for work: I run my own company, Lisa Jacobs Consulting, where I partner with companies to level up by helping them with their business models (think goal setting, testing frameworks, process, pricing and performance marketing strategy, etc). .
What are you most excited to take away from this group: I'm so excited to grow my network and connect to more people in the DTC space. Some of my favorite clients when I was running performance marketing (social and podcast) were DTC brands.
Let's connect! Would love to hear what you're working on.
#marketing-creatives-lp - November 11, 2025 at 05:08 PM
From a performance marketing POV - I don't recommend changing the URLs in the ads
#jobs-and-talent - November 11, 2025 at 03:53 AM
Just reached out! I see you posted in the growth tribe too!
#marketing-paid - November 08, 2025 at 03:37 PM
All of those platforms have APIs you can pull spend from. You can either connect directly to Google sheets (more work and knowhow) or use a 3rd party tool to aggregate into Google sheets (costs money)
#marketing-seo-affiliates - November 08, 2025 at 02:58 PM
Smaller reach but this company is connecting brands with podcast hosts. No risk to the brand, only pay if a sale is made, easy Shopify plug in. I haven’t run a campaign with them directly but I’m a fan of the founder and what they’re doing
#marketing-paid - November 08, 2025 at 02:52 PM
<@U07M5S9QD63> how the teams set up the campaigns will also help with pacing - lifetime vs daily budgets etc.
I also used Looker at my past agency when we grew to need it
At the agency before that we could manage with google sheets.
How many and which platforms are you advertising on? Do you just need pacing or are you interested in media mix modeling too?