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Ashley Wright
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#self-promotion - February 06, 2025 at 03:22 PM
In this episode of Shop the Scroll, Ashley Wright and Zain Ali break down the role of TikTok Shop affiliate groups and how brands can leverage them for massive growth.
We dive into:
✅ How affiliate groups work and why they matter for scaling
✅ The do’s and don’ts of working with creator communities
✅ Why some brands struggle in their first 90 days—and how to push through
✅ The impact of TikTok Shop bans, updates, and policy shifts
✅ Predictions for TikTok Shop in 2025 and why NOW is the best time to get in
If you're looking to crack the code on TikTok Shop and build a winning strategy, this episode is a must-listen. 🎧
Spotify:
YouTube:
#self-promotion - January 06, 2025 at 03:33 PM
2025 TikTok Shop Predictions: What You Need to Know
TikTok Shop had a HUGE year in 2024.
But trust me—the best is still ahead.
On this week’s Shop the Scroll episode, I sat down with Zain to break down where TikTok Shop is headed in 2025
Let’s just say, there are some BIG changes coming.
Here are a few gems we dropped:
Live Shopping Will Explode (but it’s NOT for every brand)
Health & Wellness Isn’t the Only Category That Will Win—2025 is wide open for new verticals to take off.
AI Content Is Coming… But Live Will Beat AI Every Time
Affiliate Strategies Are Changing—Top brands are shifting from one-off creators to building communities.
“Subscribe & Save” Could Be a Game-Changer (once TikTok finally launches it).
This year is all about preparation and momentum.
If you’re not already moving, you’ll be playing catch-up by Q2.
Catch up on last week's episode here:
YouTube:
Spotify:
#wins-and-humblebrags - July 29, 2024 at 08:45 PM
Congrats @Brennan Tobin
#paid-media - July 27, 2024 at 07:26 PM
You using GMV max currently?
#general-chat - July 09, 2024 at 09:17 PM
@Piperis Filippaios it's what we do!
#everything-marketing - July 09, 2024 at 01:56 PM
Yeah it's really going to vary as so many variables and factors.
#meetups-events - July 09, 2024 at 01:44 PM
@Sinan Noyan did you get many takers for this? Be keen for sure
#tiktok - July 09, 2024 at 01:42 PM
To me it just looks like they haven't got it setup correctly 😅
#everything-marketing - July 09, 2024 at 01:41 PM
ball park in terms of?
#tiktok - July 09, 2024 at 01:39 PM
Did you manage to resolve @Muhammad Usman?
#everything-marketing - July 09, 2024 at 01:38 PM
@Tony Zheng it sure does vary from brand to brand for sure, as you can imagine we've seen some brands at around a 1.6-2 ROAS and other brands who have plenty of great spark ads and own content can be doing 3+ ROAS
The kicker right now we're seeing do well is Spanish Ads 👀
#paid-media - June 23, 2024 at 08:07 PM
@Jim Huffman what's your definition of well? GMV or just the style?
#tiktok - May 15, 2024 at 03:50 PM
Always broad
#tiktok - May 12, 2024 at 02:20 PM
Interesting
#tiktok - May 09, 2024 at 09:32 PM
$90CPMs seem excessive what niche is it?
#tiktok - May 09, 2024 at 01:04 PM
Broad everything
#tiktok - May 08, 2024 at 06:58 PM
Yeah I got one client this week at $39 😅
#the-welcome-mat - May 08, 2024 at 05:29 PM
Go ahead 😎
#the-welcome-mat - May 08, 2024 at 08:35 AM
I hope can bring some knowledge to the community for sure
#everything-marketing - May 03, 2024 at 12:01 PM
Document the journey and create content around it. Works so well for brands especially on TikTok - people like to feel like their a part of the journey for sure.
#the-welcome-mat - May 03, 2024 at 12:00 PM
Hi gang, here from the go-to TikTok Growth Agency helping brands turn attention into community, transforming community into ROI.
We focus on the 4 key pillars of TikTok:
• TikTok Shop - We handle everything from start to finish, helping your brand achieve over $100K/mo.
• TikTok Ads - Adds fuel to the fire, to drive traffic directly to your TikTok Shop, via owned ad creatives and creatives from affiliates.
• TikTok Organic - We ensure your brand's organic growth remains strong and consistent.
• TikTok Lives - We specialize in orchestrating TikTok Live sessions that directly funnel viewers into your TikTok Shop.
We also run a designed to help brands manage their TikTok Shop initiatives in-house by reaching affiliates on a large scale.
Looking forward to connecting with anyone who loves talking about SocialCommerce!
#the-welcome-mat - May 03, 2024 at 11:55 AM
Will have to check the podcast out for sure needing something new to listen to.
#tiktok - May 03, 2024 at 08:21 AM
@Jackie Zischang varies brand to brand for sure but on average around $9.60 CPM past week
#tiktok - May 02, 2024 at 03:14 PM
Interesting you say that Aaron, we've seen the opposite at quite high level spend.
By dip can you advise what it was at and what it's at now?