Mark H

#amazon - June 01, 2025 at 02:27 AM

wasn't worth the super low margin

#amazon - May 28, 2025 at 07:45 PM

it’s the other way around for us - dtc provides a larger halo effect that amazon basks in. the one time this flips is during a tentpole event (prime day, for example) where dtc halo will positively drive to amazon

$500+ product line here in retail, amz, and dtc

#everything-marketing - May 20, 2025 at 11:25 AM

is there someplace i can post (like 99designs, for example) for high converting replo pdp designs so i can get bids and then i can accept bid/proposal to build it out?

#paid-media - March 21, 2025 at 08:44 AM

did ya’ll get anything going with them?

#paid-media - February 27, 2025 at 02:36 PM

lol, yup, house of cards

#limited-supply - February 06, 2025 at 10:51 PM

the jury is out on dishes… sitting on the pooper keeps the kids out, and gives me full focus

#everything-marketing - February 05, 2025 at 03:54 PM

anyone know whats the best way to chart new anticipated subscription revenue on top of churned mrr in recharge?

#paid-media - January 17, 2025 at 10:41 AM

i dont believe there’s downsides to mixing strategies - and in some cases you just have to because of the audiences they reach and the goals you’re looking to hit. if you dont mind constantly playing in the bottom funnel, you might not need it.

but if your goals include actually driving healthy amounts of action in all parts of the funnel, the best way to do it is employ multiple platforms and multiple bidding strategies and campaign goals across them

#everything-marketing - January 07, 2025 at 09:46 PM

ill get some approvals and hit you up on email and put you with our pr agency

#everything-marketing - January 07, 2025 at 09:45 PM

thinking of getting a local celeb as a spokesperson and running a popup “event” at the location @Priscila Martinez

#everything-marketing - December 22, 2024 at 09:06 PM

how about brand+influencer popups @Priscila Martinez? would that work or does it have to be exclusively influencer?

#amazon - December 17, 2024 at 09:08 PM

stackline

#everything-marketing - December 17, 2024 at 03:50 PM

😆

#everything-marketing - December 17, 2024 at 03:50 PM

laid or paid @Jesse Tilner

#everything-marketing - December 16, 2024 at 11:08 PM

i dont get the hype. i’ve been buying on the exchange side of applovin (and its competitors called unity and inmobi) for some time before this. if it’s a cog in the wheel, it’s fine and it works.. you mix up other exchanges like magnite, openx, xandr and it continues to work. but i read somewhere that they want you to be a fairly large meta spender and that’s where it becomes a little clear about what could be happening..

their biggest in is that they want you to be a high spender on meta; that’s the qualifier. the spend is not the qualifier as much as the reach that spend has helped you get. but since they’re often correlated, the spend becomes the easy way to let a brand in. the larger the reach, the larger the cookie base on android/identify resolution/idfa/uid and what have you on other devices.

games run fullscreen, and ad SDKs and game SDKs (from what i understand as im not a coder) are notoriously “buggy” where things can run under the hood. meta installed on phone + full screen ad shows on a game on the phone = roundabout way of saying, there might be some “borrowing” of attribution happening to pad the real applovin conversions. another thing thats giving this away is jones road - their primary demo is females, and when you think games - i wouldn’t think females are the primary game players so pray tell… how are they overindexing attributed conversions of females from a video game exchange? no matter how you spin it, biological females will always be the largest cohort of customers in the beauty and wellness space

i dont think they will ever be able to decouple from meta spend either because if they did, they’d have to show real attribution, and let’s be real here - attribution isn’t the derivative of a campaign running in a vacuum (not all the time at least) - they need some real/other marketing to occur to “borrow” that attribution from

(all this is just conjecture and piecing together empirical info and strictly my personal opinion which i am allowed to have lol)

#canada - November 22, 2024 at 12:48 AM

wow that’s something, congrats kent!

#general-chat - November 22, 2024 at 12:47 AM

what kind of etl tools are mature brands using these days? im increasingly thinking of looker for adhoc report generation that wrangles together multiple datapoints from perhaps multiple vendors. for example, pulling netsuite backend sales data - mash it with shopify log-level visitor data, blended ad spend (+ handler spend), etc and throw out KPIs and metrics

#paid-media - November 19, 2024 at 10:08 PM

dont wait till that goldrush begins and get certified sooner

#paid-media - November 19, 2024 at 10:08 PM

they’ll launch a certificate through legitscript to re-open them in mid 2025

#general-chat - November 15, 2024 at 10:49 AM

primarily visitor stuff, but would be nice to have the customer analytics too (alth we have lifetimely for it)

#general-chat - November 15, 2024 at 10:49 AM

primarily the former, but would be nice to have the latter too

#general-chat - November 07, 2024 at 04:32 PM

for example, if i want to see revenue driven for product a from mobile vs desktop - do we need to build any events, or would a report like that come out of the box?

#general-chat - November 07, 2024 at 04:32 PM

thanks - is it built into shopify as an app and has out of the box ability to pull reports?

#general-chat - November 07, 2024 at 04:24 PM

whats the best analytics app you use on shopify?

#paid-media - November 04, 2024 at 05:14 PM

haus is great for when your spend is coming from unattributable channels like tvs, tradeshows etc

#paid-media - November 04, 2024 at 04:58 PM

(ps if not, i cant give more details due to nda lol)

#paid-media - November 04, 2024 at 04:57 PM

anyone running the bid multiplier alpha on meta - if yes, thoughts?

#amazon - October 30, 2024 at 02:00 PM

repurposing for olv, bi-annual refresh for stv

#amazon - July 26, 2024 at 08:16 PM

to see the viability of PV

#amazon - July 26, 2024 at 08:16 PM

turned off STV

#amazon - July 26, 2024 at 08:16 PM

problem is this time we only did PV lol

#amazon - July 26, 2024 at 08:06 PM

trying to figure out a way to link it or do it via cdp, but for now its manual

#amazon - July 26, 2024 at 08:05 PM

yeah as of now its a monthly 1p upload

#amazon - July 26, 2024 at 08:05 PM

and kept minimums low if you become “1 of 3” commercials etc

#amazon - July 26, 2024 at 08:05 PM

good point, the first upfront they did apparently had a lot of interest, but then they raised the minimums

#amazon - July 26, 2024 at 08:02 PM

it was a low hum of an increase which was a big fat whoop

#amazon - July 26, 2024 at 08:02 PM

exactly, ’cept it didnt..

#amazon - July 26, 2024 at 08:02 PM

it kinda makes sense because they might open that supply path to other biddable providers?

#amazon - July 26, 2024 at 08:01 PM

and thought is that im right to be expecting as such because its a new format and not many advertisers are in there

#amazon - July 26, 2024 at 08:01 PM

while im seeing a little, im not seeing as much as i had hoped

#amazon - July 26, 2024 at 08:01 PM

my expectation, i guess, is to see a sizable brand lift across the board (not just amz)

#amazon - July 26, 2024 at 08:00 PM

thanks for sharing that about pulling PV in path!

#amazon - July 26, 2024 at 08:00 PM

yeah the data is fishy because they opened it only to a handful of brands back in sept before opening it to all earlier this year - so of course there’s better data with the handful of brands due to first mover advantage and low number of ad runs

#amazon - July 26, 2024 at 07:20 PM

thanks - two things, AMC to path to conv doesn’t include PV just yet, only stv (maybe it is now that that PD is done)

2nd, while i can see the relationship between PV and amazon which, to a point, might be true… i dont see how a TV impression can lead the viewer to automatically assume amz being the destination. tv is tv - people choose their own adventure after that (unless there’s a qr code taking them to amz pdp)

#amazon - July 26, 2024 at 03:31 PM

yeah

#amazon - July 26, 2024 at 03:24 PM

spend, performance, brand lift, conversion lift, attr roas, cpm, search lift, contr to bCAC, contr to cvr .. i can go on i think 😄

#amazon - July 26, 2024 at 01:24 PM

any thoughts on prime video?

#paid-media - July 23, 2024 at 01:35 PM

yup, ours is a different bag but cpms have jumped to the international space station

#amazon - July 19, 2024 at 02:41 PM

so i’ve been there, and what we did is essentially a hybrid of your #1 @Michael Mallazzo - we scaled back brand campaigns (to @Katie Kay’s point) but actually redirected into the normally higher acos non-brand/generic campaigns.

what this did is drive more volume in the generic campaigns and lowered acos.

i think running dtc meta and programmatic campaigns in parallel also played a part driving the acos down (but also blended cpa across dtc/retail) because all the generic volume on amz drove higher dtc consideration (which got picked up by middle funnel meta/programmatic) to come full circle and close the sale on amazon.

so the flow kinda looks like generic amz driving volume -> dtc consideration -> discovery of affiliate -> returning to amz to complete purchase

#general-chat - July 19, 2024 at 02:01 PM

thanks @Rithwik Harapanahalli, please dm whenever you get a sec for the intro 🙂