Luke Yarnton

#self-promotion - March 05, 2025 at 07:36 PM

Hey all,

I’m doing some quick customer research interviews with people who are actively doing (or looking to do more) influencer marketing outreach—whether that’s gifting, seeding, paying for an influencer platform, or just exploring the space.

It’s a super casual 15-minute call, and as a thank-you, I’ll send over a $10 gift card (Starbucks, Amazon, or Uber Eats—your pick).

If you’re interested, slide into my DM's.

#limited-supply - February 28, 2025 at 09:26 PM

@Sambhav Chadha - DM'd you

#limited-supply - February 27, 2025 at 09:40 PM

To Niks point about influencer outreach:
I hacked together a tool that hit's my Klaviyo database against a big influencer database (they luke like 5mil influencers in there). The idea is that I now know which of my organic shoppers have more than 4k followers. Makes influencer outreach way less painful if i'm reaching out to influencer who already know my brand (Typically I find 150 influencers for every 10k customers)
Happy to share the tool if anyone wants to test it.

#australia - February 26, 2025 at 04:52 PM

Anyone in here have good experience with platform migrations experts?
I've been asked to take over the ecom aspects of the family business.
The store is set up on some NZ based legacy platform (Kudos e-retailer I think) - would love to get him over to Shopify.

#meetups-events - June 17, 2024 at 04:43 PM

Anyone Mexico City based? I've met a few cool brands and other people in the space over the past few weeks, I would love to organise a dinner or something.

#everything-marketing - May 13, 2024 at 02:40 PM

+1 for instantly

#tech-talk - May 13, 2024 at 02:37 PM

I have a friend who uses Permar and is pretty happy with the results - never used them myself tho

#everything-marketing - May 01, 2024 at 08:39 PM

Thanks for the tag @Will Mahon-Heap, we have a UGC capture process/platform that's working well for a bunch merchants. You can reward customers with free items or cash (Venmo, PayPal, ACH) when they produce content that meets the brief. It's fully automated and integrated into the purchase flow. Would you like me to DM you with some examples @Rose Mayo?

#general-chat - April 30, 2024 at 12:37 AM

This is super cool @Will Mahon-Heap - how long did it take to put together?

#general-chat - April 25, 2024 at 09:27 PM

@French If you DM me your email address I can ask my contact there to get in touch with you

#tech-talk - April 23, 2024 at 05:58 PM

Out of all the options i've tried, I find the StoreLeads chrome extension most accurate + they have a bunch of other useful company info

#general-chat - April 11, 2024 at 03:33 PM

I've got a guy based in Bangladesh who's super reliable and well prices who takes care of all this stuff for me - would you like me to DM his details to you?

#everything-marketing - April 10, 2024 at 06:49 PM

Hi Alicia, i've built a bunch of these - happy to jump on a call to talk through some learning is you're interested.

Some main points though:
1. Nano/micro influencers get just as excited about free stuff 🎁 as they do about cash bonuses
2. Having a big bonus 💰 way in the distance gets people pretty jazzed up (even when there's nearly a 0% chance of them even achieving it)

#general-chat - April 09, 2024 at 09:42 PM

@Chris I know i'm a little late to the party here, but would love to share my insight.
I've had this chat with a few of the merchants i'm working with - it seems the giving a free item with purchase seems to be the least damaging (even brand accretive sometimes).
Example: an eyewear merchant we're working with offered a free cleaning spray to their affiliate link (auto added to cart when link is opened) with regular commission on the other side of the transaction.

For this to work, you obviously need some low priced items that make sense to give away with a regular purchase.

#general-chat - April 09, 2024 at 06:41 PM

Hi @French - i've used the team at Pixel Theory a bunch. We capture a bunch of UGC on behalf of merchants and they do a great job mashing it up and producing add ready content that (from what i've heard) performs.
Their in-house voice talent is also great for these mash-ups. Happy to introduce you if you're interested.