Jordan Kilgour's Profile

#marketing-paid - December 09, 2025 at 02:37 AM

@Mike K @Shin Takeda no way around this as of now unfortunately. Only thing you could do is force creative boost budget to a handful of creatives, but it just wouldn't work well. They don't yet have the option to turn off the product card.

#marketing-paid - December 03, 2025 at 11:52 PM

@Charles Tichenor IV appreciate your answers man, thanks for the insights! We do try to shoot for 6-8 ads in the campaign in reference to 1. and good to hear I'm not crazy about AI enhancements, there's too many variables to know what would be contributing to the results.

So in your flex campaign --> You have a winning ad set AND a testing ad set set up as a CBO or ABO?

#marketing-paid - December 03, 2025 at 05:47 PM

@Charles Tichenor IV what's up brother, perfect timing!

Got a few for you been in the back of my mind the last couple months:

What's best practice now for campaign structure for e-commerce accounts you are noticing is working the best? So far we've narrowed it down to one core CBO, 1 ad set all open targeting and ads inside at each of the 5 awareness stages with copy that hits that specific stage in the customer journey to capture people from TOF to BOF.
What are you using for ad creative format and what are you seeing works best for ad layout performance? Flex, Single, Carousel, Collection or a combination?
What are you noticing that works best for Creative setup? Do you include promotions, branding, site links, products turned on? We typically turn these off.
What "AI" enhancement suggestions do you turn on and off for your ads? i.e. Add Overlays, Visual touch-ups, Enhance CTA, Text Improvements etc. I don't know if Meta is quite there yet with doing this well imo, curious on your thoughts.
When it comes to your DCT method, are you still doing 2 headlines and 2 primary text for every ad or are you doing something different? Leads Specific:

Another question I had was about ad account structure for Leads. Say we are sending people to a landing page with a VSL / Book a Call funnel. Is there any best practice you've seen for this? Do you run video + statics in the same campaign? What are you noticing works best for scaling and improving lead quality from a campaign structure + testing / scaling perspective?

#marketing-content - November 19, 2025 at 03:12 PM

@Lisa Li we are using a combination of affiliate center, a few softwares and email. We hand select people from affiliate center (mass outreach). We find most success through influencer marketing platforms, more reliable and comms are easier, but then we try to move everyone to a brand inner circle community.

#meetups-events - November 19, 2025 at 03:10 PM

We should all get together sometime

#meetups-events - November 19, 2025 at 03:09 PM

<@U0827P86FRN> I'm over here in Knoxville! Not far from you!

#marketing-paid - November 13, 2025 at 04:37 PM

@Hongying Song I'd say good price point, but I'd want to see what the content is, see the problem is that I see most people not focus in on is, what type of content are we actually getting back from creators? Is it good content? Are we analyzing the content? Are you tracking the hooks that worked and one's that didn't in a spreadsheet?

Because the source of the problem probably has something to do with the quality of content being created by the affiliates. There's something to be said about building brand awareness on TikTok Shop of course, but what is being done actively to analyze the creative?

I would say that may be where you could make some improvements. Would love to know what you're doing with the creative analysis.

#marketing-content - November 13, 2025 at 04:21 PM

@Katelyn Postiglione depends on who you're working with to be honest. A lot of people are still using the high volume / samples strategy which can aid, but we're finding that moving to a high quality with specific creators and working with them more hands on to improve their content is working better.

Even to the point of building an actual asset for your brand that aids in growing the rest of your company too. So you can work with say 7-10 creators making a video per day that gets you high volume but you're able to close the feedback loop way faster.

So it does depend on the approach and also how much resources you want to put into it.

We had a brand that was spending $6k a month with an agency but only generating them like $500-$1,500 a month for 6 months. They had to deal with a ban of their shop in between as well on top of spending $1-$4k a month on GMV Max ads plus the creators. To me that's insane.

Would be curious to know how they were analyzing creatives and breaking down the winning hooks and losing hooks etc. and if they were daily tracking metrics.

#introduce-yourself - October 01, 2025 at 02:20 AM

<@U08ETGRQQ82> nice bro! Welcome that sounds awesome! AI creative for Ecom products I don't think is all there, but I wonder if a 3D model or scan of a product and an AI avatar is possible to be undetectable from the average human eye soon?

#marketing-paid - October 01, 2025 at 02:19 AM

@Mike K I will add, one other reason that GMV Max won't spend is also you've set the Target ROI too high. What we've done to combat this is every 2-4 days drop the ROI down 0.2 each time going from 2.0 to 1.8 to 1.6 etc. all the way down to even 0.6, just so we can get it to spend. We need conversion data points, not profitability in the beginning.

You can then slowly increase Target ROI the same way up as you did down!

#marketing-paid - September 30, 2025 at 09:26 PM

@Mike K

Hey Mike! Good question, so the way GMV Max works is there are multiple ways to run it. First is the method you are talking about called "Target ROI" but there's also another way called "Max Delivery."

These are campaign objectives, just like you would running a Meta campaign and be able to select "Awareness" or "Traffic" or "Sales," GMV Max has 2 different campaign objectives, Target ROI and Max Delivery.

The way that both work are different.

In addition, within GMV Max, ad creatives are assigned a role. Think about Meta Ads "Learning" and "Delivering" phases and how you can see what stage the ad is in, the same is shown on TikTok with a little bit more detail.

Hold that thought, we'll come back to this.

With Target ROI is more of a bid / cost cap type of campaign. It will only spend if TikTok thinks the Target ROI you set (For example 2.0) can be hit, if it isn't confident, it won't spend.

This is due to a few different reasons. One is that your GMV Max campaigns do not have enough conversion data or sales to confidently spend or Two, you don't have enough quality creatives that are in "delivering."

As mentioned above, there are "ad phases" and just like Meta, TikTok Shop has them too. They are "In Queue," "Learning," "Delivering," and "Not Delivering." There are a couple of additional ad phases, but these 4 are the most important.

In Queue is video ad creatives (either from your brand page or your creators who have ad authorization turned on for those videos) that are awaiting the learning phase to be tested with ad spend.

Learning is when ads are actively being spent on to see if they are a successful ad that TikTok can then spend more money on and confidently get the return you are looking for set by your Target ROI.

Once ads have gone through a learning phase, they will go to 1 of 2 categories, "Delivering" or "Not Delivering." This will be determined by the performance of said ad creative, with the ad creatives that have gotten conversions or good data will be moved to "Delivering."

By having ad creatives go to "Delivering" phase, this will give TikTok and GMV Max more confidence to spend more and therefore getting your campaign out of the 'not spending' phase.

Typically the reason why GMV Max doesn't spend it a lack of creatives or not having enough running.

Now, let's shift our mind over to a campaign objective called "Max Delivery."

Max Delivery is simply that, it will "force" ad spend to that campaign no matter the confidence level.

It's a fancy way of saying, Max Delivery is just like running a regular ad campaign where it will spend the budget that you've set regardless of the ROI it will achieve on that day.

Typically when you start GMV Max, setting your campaign to "Max Delivery" helps 'force' sales to the campaign (even though they will be more likely unprofitable), just to get the sales data so that the GMV Max can have more confidence in spending to achieve the Target ROI.

Once you have some momentum with Max Delivery, you can switch it back to Target ROI to test and see if the daily spend is close to what the daily budget is.

This would suggest that you could increase the budget, showing it has the confidence level to actually spend your full daily budget, if it doesn't you'll need to move back to Max Delivery and test more ads.

A lot of the times it always comes down to low quality creatives.

So solving this spend issue, is always about testing more marketing angles, more approaches and higher volume to find those winners, then rinse and repeat.

Pro Tip: There's a feature called "Creative Boost" that you can access once you click through to the creatives in your GMV Max campaign, this "Creative Boost" feature allows you to manually set an ad spend to that SPECIFIC CREATIVE to test if you have confidence that it can generate sales.

So "Creative Boost" is basically like running an ad set with 1 ad in it that you get to set the budget for if it isn't getting enough spend to really test it. Sometimes we pull "Not Delivering" ads that only got a few cents of testing into learning again because we feel the creative will work, and sometimes it does and gets put into Delivering.

The end game goal is to get as many creatives into Delivering as possible, that way you can scale easier. They key will be maintaining content velocity each week with fresh new creatives to keep the cogs turning. This way you have an endless campaign that refreshes itself.

Hope this helps, let me know if you have any other questions I can help with :)

#marketing-content - September 25, 2025 at 09:26 PM

<@U092UJ6EVUJ> I do not, unless you get access to the API. I'm pretty involved in TikTok / TikTok Shop and the creators, I have not yet seen a software that allows you to backlog that data unfortunately.

#marketing-content - September 25, 2025 at 08:09 PM

<@U09D6HLSW6S> yeah I see what you are saying there, there's a certain point for both quality and quantity but simply just focusing on the ROI of the creators performance.

Still don't see those being held up on the quantity side unless there's other methods outside of tools like Euka and Reacher to do so, and quality even working with "better" communities it's still hit or miss.

#marketing-content - September 25, 2025 at 08:07 PM

@Shin Takeda cool thanks brother might tune in and take a look.

#marketing-content - September 25, 2025 at 08:07 PM

<@U092UJ6EVUJ> unfortunately you cannot see all time views 😞 I find it very frustrating!

#general-chat - September 25, 2025 at 08:06 PM

@Jason Brown oh yeah that's frustrating then, yeah bro honestly the wife's account could be a play 😂 It's still working for me now lol.

#general-chat - September 24, 2025 at 07:19 PM

@Jason Brown personally I've been through this a while ago (a few years), and if you go through your business center support and keep selecting "something else" it will eventually get you in touch with someone that is a real person.

Even though I did go through that process I still had trouble getting the problem solved.

If you are making a secondary facebook account, you've got to "warm up" the new facebook profile before making a new one. Engage, post and interact like a regular person which doesn't really help you in this current situation.

I ended up having to use my wife's facebook account and run a secondary business center that I had set up a while ago.

Now we try to always have backup accounts and business centers when stuff like this happens to us. It's an absolute nightmare and extremely frustrating that people like us who spend so much on the platform don't have a good strong and quick solution, especially when we are managing other people's ad spend.

But I also know that it's important when making a new account, that no info should overlap, even to the extent of using a VPN to have a different IP.

I know there are ways to pay people 2-10k depending on the issue and extent of it, but I personally have not gone down that road.

Someone else might have some better faster solutions, but this has just been my experience.

Sorry you're experiencing this, suspension reasons can be ridiculous and make no sense.