Jamie Ferguson-Woods

#general-chat - April 08, 2025 at 11:01 PM

what are the current BNPL/PayIn4 Fees that everyone is getting?

#paid-media - June 13, 2024 at 06:22 PM

#paid-media - June 13, 2024 at 06:22 PM

We're on Shopify using the native integration to drive products to Google Merchant Center. We don't have Color as a metric on our site..wondering if anyone knows if these missing variables really affect performance? and if i go an add all the information to merchant centre do you know if it will get over-written to be missing again once the Shopify feed refreshes? would love it it anyonr had any experience with this so share

#everything-marketing - December 16, 2023 at 01:14 AM

Same here. I wanted to make sure I wasn’t missing something

#everything-marketing - December 15, 2023 at 03:47 PM

I'm an ex-google employee turned e-com operator (10 years on my own). We used to use Google Analytics a lot to help analyze our customer marketing. I took a look in g4 today...it feels a bit overengineered for us operator gang. I also realized in the land of screenshots that I very rarely see anyone using G4.

so, is anyone using Google Analytics for their ecom brands and finding it useful? What reports etc.

#everything-marketing - September 13, 2023 at 04:53 PM

Do you thin kthere will be any discrepancy between UTMs and TW Pixel data? SHould be pretty similar,...Unsure if I need TW full package, Founders Dash is great though.

#everything-marketing - September 13, 2023 at 12:59 AM

P&L and attribution aren’t really related! Strong attribution understanding allows you to invest in the channels that are actually working Vs those that aren’t. If you’re a single channel advertiser then sure use the PNL. When I first started there wasn’t even a FB pixel. But if you’re spending on all the social channels and search platforms + creators and affiliate you need to know where you’re getting true incremental revenue.

#the-welcome-mat - September 12, 2023 at 09:59 PM

Hey Guys - Jamie Ferguson-Woods. Founder of DTC Jewelry Brand Victoria Emerson. We launched in 2012, have done more than 1MM orders and have a small team of 5 people. We've seen our ups and downs and lived through a few cycles over the last decade. At the moment I'm focused on getting paid to scale again and a rebrand! Would love to chat with any reasonably priced ecom branding agencies or paid media companies!

#everything-marketing - September 12, 2023 at 09:55 PM

for exaple, last 90 days account average according to TW is 2:1 (click only), FBs 1/7 is 4.75. but last 7 days FB showing 0.78 and TW 0.36!

#everything-marketing - September 12, 2023 at 09:53 PM

What's everyone's source of truth for advertising? Facebook's 1v/7c is very aggressive and says many of our ads are >3:1 ROAS. Triple Whale Attribution often says like <1 even as bad as <0.5. We ran a 30% off + Free Gift Sale this weekend, which is a mid-level promotion for us (we are a discount focused fashion brand) and I turned the ads off after $1k spend at our TW Roas was ZERO and our FB Roas (including views was only 0.5). I've been running ads for over a decade for my brand with over 5M in spend on FB and I've never seen ROAS like this!

#everything-marketing - September 12, 2023 at 09:50 PM

@João Fernandes I think if you're team is spending $8.5MMUSD/month profitably you should be commended. This is incredible scale.

#general-chat - September 12, 2023 at 09:32 PM

it seems to take your eyes into the wrong part. before it was very clean/clear and easy to see. now the visual focus is all over the place. have tried different color schemes...not a fan.

#general-chat - September 12, 2023 at 09:30 PM

sorry if this has been covered already, but anyone else really disliking the new slack?