Lisa McCaffrey's Profile
Lisa McCaffrey
Recent Messages
#marketing-creatives-lp - November 18, 2025 at 06:02 PM
Hi, Quick Q – How do you typically split A/B test assets (e.g. PDP) on Shopify? Hotjar doesn't necessarily work for that...
#marketing-creatives-lp - October 01, 2025 at 07:11 PM
Yes Bynder is great.
#general-chat - October 01, 2025 at 07:08 PM
Hi Dana, yes Amal’s team are great and very affordable.
#jobs-and-talent - October 01, 2025 at 06:53 PM
Yes! Try Amal for retouching.
#general-chat - August 14, 2025 at 04:50 PM
Hello! Is there a Motion.app rep here? Looking to have a demo for my boss/team.
#marketing-paid - May 14, 2025 at 05:02 PM
Hi, how do you typically scale ads inexpensively? Using offshore designers/editors?
#ops-supply-chain - March 17, 2025 at 07:22 PM
Hi, Does anyone have thoughts/recommendations on bundling Apps?
#general-chat - March 17, 2025 at 07:10 PM
Hi, Does anyone have thoughts/recos on bundling Apps?
#jobs-and-talent - March 17, 2025 at 01:51 AM
Iratxe Mumford
#announcements - March 16, 2025 at 10:10 PM
IYO, when and why is it worthwhile building out a campaign LP, and what are the pros and cons of doing this in-house VS with an agency?
#marketing-cx-cs-retention - November 25, 2024 at 06:14 PM
Thank you!
#general-chat - November 12, 2024 at 01:16 AM
This is awesome @Nick Selman! Thanks so much. As an aside, I've collaborated with CEW as a Creative Director for around 6 years. 🙂
#general-chat - November 11, 2024 at 05:53 PM
Hi Nick, I'm looking for two separate categories – 'kitchen appliances' and 'beauty CPG.' Thanks!
#general-chat - November 11, 2024 at 05:40 PM
Hello! Does anyone pls have CRO guidelines regarding PDP images? I'd love to see what others are using as best practice.
#jobs-and-talent - October 28, 2024 at 02:53 PM
Happy Monday!
My friend Yasmine is looking for a Project Management role.
Yasmine Deetjen, Project Manager
• Freelance or full-time
• NYC based
• Hourly $65 / Day Rate $600
• Manage digital or print projects & workflows
• Set up of PM systems & processes
• Team training
Thank you!
#jobs-and-talent - October 28, 2024 at 02:49 PM
Happy Monday!
If you need some organization or team training prior to BFCM > my friend Yasmine is looking for a Project Management role.
Freelance or full-time
NYC based
Day Rate: $600
Manage digital or print projects & workflows
Yasmine. Project Manager.
#jobs-and-talent - July 29, 2024 at 09:04 PM
CREATIVE PROJECT MANAGER
OPEN FOR FREELANCE OR FULL-TIME
Hey! My friend Yasmine is an awesome creative project manager. She has experience across most PM platforms & has worked with both agencies & clients. Anyone needing help with managing projects, feel free to contact her:
#ops-inventory - July 25, 2024 at 07:14 PM
I always recommend PIMS as they are great people. [](
David Silbergleit (CEO)
<mailto:)
#ops-inventory - July 25, 2024 at 05:27 PM
Hi All, Does anyone have reports/data on what works best in terms of modules and design on Amazon for beauty brands? For example, these stores use different layouts, assets/modules > . modules VS . I'm just curious.
#meetups-events - July 09, 2024 at 10:09 PM
If you're in Minneapolis on July 16th, there's an in-person event with Andy Pearson from Liquid Death. Details are .
#general-chat - July 08, 2024 at 03:56 PM
Hey! 👋 What percentage of marketing budget would you allocate towards top of funnel brand ads versus lower funnel / performance ads? How can brands think about differentiating through creative?
#marketing-cx-cs-retention - June 25, 2024 at 12:20 PM
Thanks Jennie! That’s a good point. So if you’re tracking competitors the number of subscribers isn’t that relevant?
#jobs-and-talent - June 12, 2024 at 11:01 AM
Hi Brystal, Recommending Micole for PR.
#marketing-cx-cs-retention - June 12, 2024 at 12:20 AM
Hi, All. Is there a way to see how many email subscribers a competitor has? Looking at ways to determine what a brand's growth rate or subscriber list by the end of the year should be.
#marketing-paid - June 04, 2024 at 12:56 AM
Thanks so much @Jeremy Sniezko and @Alex Wilsher! This is very helpful. 🙌
#marketing-paid - June 03, 2024 at 01:35 PM
Hi All! Do you have any best practice tips for Google Ads? My client is asking that we include everything from the Meta ads on the Google ads themselves: headline text, body text, large logo, prominent product name, images, and product images. Thanks!
#jobs-and-talent - June 03, 2024 at 01:32 PM
Hi @Ronja the team at s are awesome.
#jobs-and-talent - June 03, 2024 at 01:30 PM
@Vanessa Cheng
#marketing-creatives-lp - June 03, 2024 at 01:26 PM
Hi @Lisa Li, Yes I've typically partnered with CMOs. I'll see if anyone is available. 👌
#jobs-and-talent - May 30, 2024 at 12:09 AM
Hi @Ludovic Verfaillie, I'll DM you. My background is as a creative director/strategist in beauty, with experience in hair care.
#marketing-paid - May 03, 2024 at 08:19 PM
Thank you!
#marketing-paid - May 03, 2024 at 06:29 PM
Happy Friday! Would you still run 2-4 creative test iterations within each ad set for a cosmetic brand that is selling primarily through retail and has very little DTC?
#marketing-paid - May 03, 2024 at 06:25 PM
Social Savannah also has some good tips.
Deck . Replay of webinar .
#general-chat - May 02, 2024 at 01:51 PM
HI Christian, Yes the go-to is Seacliff.
#ops-inventory - April 25, 2024 at 01:10 PM
Hi @Alex, Reach out to David at PIMS as they have international capabilites and should be able to advise. He's awesome.
#marketing-paid - April 24, 2024 at 01:57 PM
We used @Nick D'Urbano’s platform! Rare Circles.
#jobs-and-talent - April 14, 2024 at 04:36 PM
Hi, I'd recommend
#jobs-and-talent - April 12, 2024 at 10:03 PM
🚀 Hi! I was just at a beauty summit with some very savvy retention/growth marketers, . They work with clients globally.
Retention Stats
• 44% of companies focus on consumer acquisition vs. 18% on retention.
• It costs 5-10X more to acquire a new customer than to retain an existing one.
• Retained customers spend 67% more than new ones.
• 50% more likely to buy new products.
Emma Powell, CEO
LMK if you'd like an intro!
#marketing-paid - April 06, 2024 at 04:23 AM
TikTok trend report.
#marketing-paid - April 02, 2024 at 11:08 PM
Hi @Dana Doron I'll DM you. Elevated, high-quality creative stills + video produced to your budget is what we do. 🙌
#general-chat - March 27, 2024 at 12:51 PM
The founder of Topicals just launched this open source resource site for CPG. 🙌
#marketing-creatives-lp - March 21, 2024 at 03:46 PM
Hi, Does anyone have thoughts on these beauty brand numbers?
#marketing-creatives-lp - March 20, 2024 at 04:46 PM
@Joanna Griffiths contact Amal
#marketing-creatives-lp - March 20, 2024 at 04:45 PM
Yes! I have an awesome retouching studio in India. They actually white label with premium retouching bureaus in NYC. They ask that you pay what you deem reasonable - you determine the cost per image.
#marketing-creatives-lp - March 13, 2024 at 03:56 PM
Completely random – but I really like . 🙌 The images and design and beautiful, but I also appreciate the use of video, clear information and explanation of ingredients, upsell with a complimentary product...
#jobs-and-talent - March 11, 2024 at 03:38 PM
Hi @Brittany Bygrave I sent you a DM.
#announcements - March 10, 2024 at 09:32 PM
Both of you have experience in the personal care/beauty space. What was it that attracted you to that vertical, and if you could start over what are the top 3 things you would do differently?
#general-chat - March 09, 2024 at 03:31 PM
Hi @Connor Hance, I may be able to help you, and also have two people to recommend. I'll DM you.
#jobs-and-talent - March 08, 2024 at 04:27 PM
Hi @Ricky Gilbert, I'll DM you. 🙌
#marketing-cx-cs-retention - March 06, 2024 at 02:50 PM
Hi, I love it! The vibe is so cool. On your PDP I like that you've explained any ingredients that might deter someone from buying & save them time. (e.g. Opitphen (Paraben-free preservative, so it's mold-free). Very smart because many brands don't so this.