Theo van Wyk

#marketing-paid - January 26, 2026 at 08:33 AM

Hey <@U0833SNBH7A>

I have 2x brands that do weekly/monthly drops consistently.
These items never return, so its very much gone if they missed this drop.

It's a tricky ad account, but both brands have grown over 10x over the past 3 years, and over the past year we've followed something close to the below:

• Evergreen Max Volume campaign
◦ Brand ads that speak to the season or brand as a whole
◦ We add creatives to this at least every 2 weeks or so
◦ These vary in performance, can do well, can go through some dips
• Product/collection specific campaign
◦ ABO
◦ I don't love ABO, but what I've found is that if there are 15 skus dropping, we'd have around 3-6 ads per sku
◦ And if I go CBO, it often only spend on a few creatives
◦ The performance starts out incredibly well, as the ad is so focused on that sku and its benefits
◦ But as the stock or sizing gets low, the performance drops sharply
◦ So then it becomes such a manual process to kill these ads and check stock everyday
◦ So the solution thats somewhere in the middle has worked really well over the past year is:
▪︎ Group a few skews together
▪︎ Launch 8-15 ads in that ad set that covers those
▪︎ So the end result is an ABO, with 3-5 ad sets, each covering a few skews with some flexibility to meta to chose which creatives do well
▪︎ Going full manual and marketing each skew is not an option budget and learning phase wise and going full CBO let meta decide led to many sku's not selling out and the add account looking good, but not the brand's profit
Happy to be challenged on improving this structure, always looking for different thoughts on this.

This is the best middle ground I've found between Meta flexibility and making sure most Sku's get some visibility/sell's out to a decent % - measured only by the brand's Net Profit

#marketing-paid - January 26, 2026 at 08:20 AM

Definitely exploring this - just from a curiosity POV

Will post results and findings as we go.

Have not been able to get access yet

#marketing-paid - January 26, 2026 at 08:19 AM

Hey @Kris Watts, we are testing this this week.

Will keep you posted RE results!

#introduce-yourself - January 14, 2026 at 04:55 PM

Welcome!

#general-chat - December 24, 2025 at 07:52 AM

You should be able to find a really good one on storetasker!

#general-chat - December 24, 2025 at 07:51 AM

Hey Dana! Unfortunately not, we use our internal dev for these jobs.

#general-chat - December 21, 2025 at 03:57 AM

Hey Dana.

Yes. They get expensive super quick. We've also decided to code it.

Best and cheapest long term solution.

#marketing-paid - December 10, 2025 at 08:21 PM

No Taboola for us - we're still going all in on the big 3 (Meta/Google/Facebook) right now!

#marketing-paid - December 10, 2025 at 07:16 AM

Popped you a DM!

#marketing-paid - December 10, 2025 at 07:08 AM

Popped you a DM!

#jobs-and-talent - December 01, 2025 at 01:30 PM

Hey @Dennis Willeboordse - no one that is currently available in my network right now! Will keep my ear to the ground!

#jobs-and-talent - November 24, 2025 at 01:27 PM

Hey Shin and Tarun - no one that is available full time at the moment!

#marketing-paid - November 07, 2025 at 01:55 PM

It just pulls all ad data into sheets!

#marketing-paid - November 07, 2025 at 01:34 PM

Hey Liz!

We track all pacing as follows:

• Meta, Google and Tiktok data into Google sheets using Power my analytics
• I then have a pacing column for each
• This links to Looker Studio that auto sends me a report every morning
• Spend vs pacing
• CPA vs pacing
• Etc

#marketing-paid - October 29, 2025 at 12:49 PM

Epic to hear!!

#marketing-paid - October 29, 2025 at 10:15 AM

@Ibrahim Masood - sure thing - I'll send via DM

#marketing-paid - August 22, 2025 at 06:36 PM

Did you use Post Id when moving the ad?

#marketing-paid - July 18, 2025 at 06:48 AM

Just DM'd you - @Rob Golterman

#marketing-paid - May 02, 2025 at 05:48 AM

Just shot you a dm 👌 happy to help

#marketing-creatives-lp - April 23, 2025 at 02:45 PM

Just sent you a DM!

#marketing-paid - March 22, 2025 at 11:33 AM

Same happened to me!! On 2 accounts - both on TRoas

#jobs-and-talent - March 19, 2025 at 11:33 AM

Thank you, @Anubhav Narula! Will check it out!

#jobs-and-talent - March 19, 2025 at 07:31 AM

Hey guys!

Looking for a talented freelance designer specialising in Ecommerce ads

We need flex capacity and will be regular weekly briefings.

Anything around the UK ish timezone would be great.

#marketing-paid - March 08, 2025 at 02:39 PM

Logical next step for sure. Sucks to lose the SP but worth a test for sure.

Keep us updated if this campaign does spend?

#marketing-paid - March 03, 2025 at 08:27 PM

Great to hear it started spending. And yes. I would 100% duplicate. But if you build ads using post ids then it would retain comments. Do you know how to do that?

#marketing-paid - March 02, 2025 at 04:20 PM

Hey Michael

A few quick questions:
• Are you running BAU and excluding past purchasers? OR Adv+ full broad?
• Have you checked your landing page rate? (LPV / Outbound Clicks should be +80%)
• For any obvious errors, install Microsoft Clarity and see if anything stands out
• Agree with Kent - lowest cost should almost always spend
• Have you looked at your pixel health?
If you don't come right - happy to have a look through for you.

#marketing-paid - October 28, 2024 at 08:28 AM

Hey @Malte Wagenbach - one of our largest client is in the protein space.

How can I help?

#marketing-paid - October 28, 2024 at 08:27 AM

Hey Drew,

Don't have direct experience in telco's.
Sounds like a fun LTV/media modelling exercise.

Would love to help advise/brainstorm.

#introduce-yourself - May 04, 2023 at 12:02 PM

Hey Varun. We have a few short case studies on our website. We're expanding those and adding more over the next 2 weeks. Check back in again then!

#books-and-podcasts - May 04, 2023 at 06:17 AM

Thanks @Kayla Sosa - great tip!
Will go have a listen!

#books-and-podcasts - April 27, 2023 at 04:46 AM

Input appreciated:
Just finished lean startup - it was a banger.

Now looking at reading Skin in the Game - would you recommend?
Haven't seen many people talk about it...

#marketing-paid - April 27, 2023 at 04:16 AM

Hey Andrea!

Yea, what a great episode!
Data is everything, especially when looking to grow aggressively.

My background is in Corporate Finance and I partnered with the some of the best strategists and designers to form a performance marketing agency 3 years ago.

Reach out if you haven't come right yet!

#introduce-yourself - April 27, 2023 at 03:58 AM

Hi Everyone!
Corporate financier turned performance marketer.
All the data, but just a LOT more fun.

Started exploring this world with a family brand and fast-forward 3 years to now loving running our agency.

Look forward to meet you all✌️

#introduce-yourself - April 27, 2023 at 03:42 AM

I haven't seen the episode until now - wow! So epic!

Amazing stuff - and yea, agree with the comments here - website is fire.