Anubhav Deep

#paid-media - June 08, 2025 at 08:54 AM

Also in case of ASC campaigns - does it make sense to have another ad set within the ASC to test out a different hook in the same overarching concept? Or should we go for a different ASC for that?

#paid-media - June 08, 2025 at 08:09 AM

Have CPMs been generally high these past couple weeks? Have seen the CPMs go from around $30 to zoom past $100. Have tried all sorts of targeting - open, broad, scheduled, targeted, ASC and what not across creatives. Am I missing something or have we generally seen surged CPMs?