Sandeep Bansal

#amazon - March 30, 2025 at 07:41 AM

Hey @Shin Takeda is there a recording for this

#everything-marketing - March 30, 2025 at 07:29 AM

@Avneet Singh A whole lot going on on the page, I couldn't help but record a <10minute loom for you - Here is an AI generated summary of the Loom, and here's the loom video

High-Priority Fixes:
1. Brand Identity: Add your logo and clear brand presence at the top
2. Product Clarity: Make it immediately clear what you're selling (a polo shirt)
3. Value Proposition: Explain the unique benefits early in the page
4. Pop-up Strategy: Remove the 25% discount pop-up on landing
5. Technical Details: Replace "Technical Description" with simpler, benefit-focused content
6. Footer Elements: Add contact info, shipping policy, returns policy, and About Us
Content Improvements:
• Reduce the excessive number of product images
• Use images that match the "commuter" positioning
• Organize information hierarchy with benefits before testimonials
• Avoid specific claims like "48% less sweat" without clear substantiation
• Increase font size for readability
• Add navigation arrows for desktop image galleries
Pricing Strategy:
• Consider a 10% discount on pop up instead of 25% by default (converts better)
User Experience:
• Simplify the page layout and reduce scrolling required to get key information
• Don't compare your own products on the same page
• Fix duplicate content blocks (same benefits repeated multiple times)
• Rename "Complete the look" section if not offering complementary items

#everything-marketing - March 07, 2025 at 03:06 PM

<@U08C235FRRN> Nik's company runs a couple of advertorial websites like the obsession so I've scraped nearly 200 advertorials and fed then to an AI Agent trained on consumer psychology.

I'm looking to create advertorials for 5 brands and I'll drive my own traffic to them, leading to your product page.

All I ask is you pay the affiliate commission at a rate that you choose and give me a testimonial review for the service

#uk - March 06, 2025 at 05:34 PM

@Shin Takeda so not tomorrow??

#uk - March 05, 2025 at 02:20 AM

Sure I'm in

#email-sms - February 27, 2025 at 04:26 PM

@Tobi Chapman not sure what weight works but I'm talking about average data from 300+ accounts that I've managed in the past 12 years.

Ideally we want to divide paid versus owned revenue in an even 50 50 split. Yes it's not always possible but we try and do it that way for the most part.

Out of the owned revenue the majority comes from emails and organic placements like SEO and organic social

The letter contributes to about 10 at best 15% so the emails land at about 35 to 40%

That has been our standard benchmark for almost 12 years now and if a client goes to 50% sometimes even 60% with email revenue that is a clear signal that the list is being over leveraged or they're not spending or managing their paid media as well as they should

#email-sms - February 27, 2025 at 03:51 PM

Typically in total your emails should contribute about 40% of your total revenue. Out of this the campaigns should contribute about 60-75%

If you're getting less revenue from campaigns and more from flows it's probably because you're not putting in as much effort as you should to build your campaigns calendar

#email-sms - February 22, 2025 at 12:32 PM

Yes we have some extensive work with a high ticket home goods retailer (aov$6000+)

#uk - February 18, 2025 at 06:51 PM

Let's go

#general-chat - February 11, 2025 at 03:36 PM

Thanks <@U085H1CK9D1> <@U085PRK2WDV> will DM you asap

#general-chat - February 11, 2025 at 04:53 AM

so are there any shopify app builder/owners here that I can chat with? Not looking to hire an app developer but understand the logical steps involved if we were to plan something .

#amazon - February 09, 2025 at 04:51 PM

Well there can be many I would still go to the best sellers in their respective categories as close to the categories of products you're selling in and see what they are doing differently

Mostly it's about the images and the price because rarely do people read the product description so that's relevant only for Amazon SEO

#jobs-and-talent - February 09, 2025 at 04:50 PM

I'd like to talk to them

#email-sms - February 09, 2025 at 04:49 PM

Depending on how you have set up your dynamic feeds you can manually create a criteria and exclude certain categories and in the shopify side add those products like the dynamic route protection to the blacklisted category in Klaviyo

#email-sms - February 09, 2025 at 04:46 PM

They have always billed for active profiles and not just engaged profiles. The suppressed profiles are what are cancelled out from the billing. Anyone else that can receive email marketing regardless of whether the engage or not is billed in the Klaviyo plan.

In theory a prospect is suppressed because either they opted out of your emails or you manually suppress them because they have not been opening or engaging with your content. Their behavior on your site does not automatically make them resubscribe or active unless they actually resubscribe. This is true in case they have opted out so even if you unsuppress them manually or by API because of the active behavior they will still not be able to receive emails because they are unsubscribed

Suppressed profiles were never billed and they're not going to start them now

The only change that is happening on February 18 is automatic downgrade of your account around slow periods if you're sending less emails and automatic upgrades which was already a feature for as long as I remember

They will adjust the billing around holidays when you need to send more emails but technically no other change is happening that should cause any serious threat to anything

#everything-marketing - February 07, 2025 at 10:17 PM

Sure, I'd like to take a look and see what's wrong, DM okay?

#paid-media - February 06, 2025 at 07:25 PM

I have to say we actually bumped over 5 RoAS average across the board, had a few strategy sessions with a meta "revenue master", who genuinely seemed interested in helping us and did bring us up from 4 to 5, while increasing spend

#everything-marketing - February 06, 2025 at 05:58 PM

<@U081XNJ7FTL> looks interesting, would you be open to a quick call to see if there's a fit for some of our brands

#everything-marketing - February 06, 2025 at 05:08 PM

Yes, of course you can, in my experience, the reason to have a coupon site is this - lets say you sell baby clothing, the prospect isn't really on your site but on hannah andersson and they're trying to buy a gift for their new born nephew, or grandson... and they have a 10% discount code so they want to find a discount code of higher value - they searched online, a site like retailmenot or honey (because of their SEO) appeared in their feed, and they clicked on that page, but that page said the code only worked 60% of the time, here are some other codes you might like - and then, they get your code, which is 15%, so now, suddently, they get your code click on it and come to your site - that's discovery, via a coupon site - there's a lot (and I repeat a looooooot of traffic like this) that's first time visitor, that discovers your brand through coupon websites. that's why you need them in the mix

#everything-marketing - February 06, 2025 at 04:59 PM

@Avery Mehlhorn where do you get that customer from? The structure I'm describing above is to actually build free traffic (and then you can offer whatever you want to them, either through the affiliate - claim 15% off with my coupon, or direct - welcome fans of XYZ, here's a special offer for you) but you do need to get that customer to your site first, right?\

#everything-marketing - February 06, 2025 at 05:59 AM

Actually, this is more nuanced than it is made out to be. Every major network, TikTok, Instagram, and even YT now, has an affiliate management system, allowing creators to tag products, and get commissions. They may order it of their own accord, or they may actively be pursued by your team.

You can possibly find freelancers in India & Pakistan, that will do the "outreach" on TikTok for you for $100/week and will send out anywhere between 100-500 requests per day

You get a ton of free sample requests, but the pain is in filtering out the ones that are freeloaders, aka live their lives off of free product, have 10K followers all built off of every conceivable form of product that they can get their hands on (happy to share some links with you)

So what do you do? Well, you bring a staff member on board (or an agency - not so subtle plug, is it now, is it? 😉 ) that takes the pain out of filtration process and builds you genuinely interested creators for TOFU awareness.

Next, you build PR style machine with mid funnel blogs, like vice, refinery29 etc that do commission deals to include you in the "top perfumes we tested this January" and so on, gets you more content rich exposure

Last, but not in any way least, is the coupons, deals and rewards websites. Look Nik hates honey, but (that's part of a different discussion and we can debate till the cows come home) there is no way you can avoid them in the ecosystem. They're just too big to ignore, because whether you like it or not, your customers WILL go searching for coupon codes right before they enter their credit card

One of our best sources of new business, is coupon sites, where we pay <8% commissions, and get nearly 90% first time customers, that we wouldn't have ever found otherwise - and I have done incrementality testing on this.

The bottom-line being, influencer marketing has diminished to a point, where your buyer does understand the difference between a promoted post and a genuine product review, and cares deeply about the creators true intent and purpose

You cannot build it in-house, unless you're 9 figures or more, because it needs a team (or an agency, another plug 🙂 )

Happy to answer questions, though, even walk you through some of this - no sales pressure - but I've been in the affiliate industry for over 25 years now to try and sell the concept.

BTW, our motto (if you went on our about page is) you buy when you want, when you're ready, we don't need to sell you anything at any time.

#everything-marketing - February 05, 2025 at 08:37 PM

But the slack automation is our in-house system where we automate the outreach

#everything-marketing - February 05, 2025 at 08:36 PM

<@U07H652D8K1> This is Impact.com

#everything-marketing - February 05, 2025 at 06:59 PM

Call it bias, or call it sheer realism, but these platforms aren't really worth the investment they expect. I work with several networks, such as Impact, and have access to 300K + partners and influencers, absolutely free.

Just did a quick search in tiktok, instagram, and found nearly 40,000, that my team can outreach within a few weeks... Have created our own automation to basically build an outreach system - (screens attached) - happy to show you how we do it (even do it for you on %age of new revenue :)) let me know if you'd like to see how we do it ...

#everything-marketing - February 05, 2025 at 03:05 AM

We're actually developing one for one of our own brands and one for a client. Happy to share my experience with you when we talk tomorrow

#email-sms - February 03, 2025 at 06:27 AM

Yes, of course

#email-sms - February 03, 2025 at 06:26 AM

I'll be happy to, for free, for a fellow member of LS community.

#email-sms - February 03, 2025 at 12:41 AM

Actually, there isn't any reliable software that will do this, unfortunately

#amazon - January 31, 2025 at 03:48 AM

We had this issue last month, though it took about 8 times follow up on chat, and about a month of staying offline before we got them back

#everything-marketing - January 30, 2025 at 06:45 PM

Sent. https://www.loom.com/share/6a4de38076d440e8b410c7049c4a9a68?sid=feef3aa9-b58c-41bd-9ac8-2ccc70a85e16

#everything-marketing - January 29, 2025 at 04:15 PM

this is the CAC example I was referring to, btw, wrong screenshots earlier

#everything-marketing - January 29, 2025 at 04:12 PM

Not at all @Ash happy to share a slide deck shows you how to plan

#everything-marketing - January 29, 2025 at 03:10 PM

@Ash A lot of the conversation here is around when to start an affiliate program, but I think the better question is how to approach it. The answers on both side are correct, but here's why...

Instead of thinking about it as an "affiliate program," think of it as partnership marketing—it’s not just about signing up on ShareASale or Impact and waiting for sales.

It’s about building a proper structure for each stage of your customer journey - that an affiliate program offers for free (commission only) ... traffic, engagement, and conversion through the right mix of partners.

• Attract → Influencers, content creators, media placements
• Engage → Blogs, review sites, educational content
• Convert → Deal sites, coupons, exclusive offers
Most brands either launch too early (without a plan) or too late (after they’ve maxed out other channels). The key is knowing how to activate the right partners at the right rate, for the right reasons so you're not just throwing links into the void.

And yeah, it takes effort—most affiliate programs don’t work because they aren’t actively managed. But when done right, the cost per sale can be insanely low compared to Meta or Google ads.

We’ve seen 4-5% CAC when managed well, which is wild (check the attached screenshots from one of our "initially skeptical" clients on Impact). They had tried snowball, agencies etc.. but no results..

Are you thinking of affiliate partnerships as an actual channel, or just setting it up and seeing what happens?

#jobs-and-talent - January 22, 2025 at 06:01 AM

BTW, @Dan Staub said it right, the drip email (and ongoing relationship engagement) - we build it all as part of our program

#jobs-and-talent - January 22, 2025 at 05:59 AM

Thanks <@U07KL3TGX8X> for the shout-out 🙏

@Tamir Vakil We build expanded partnership programs that cover a wide range of affiliates actually, including influencers and content creators on TT, IG, & YouTube - they create content for "commission-only" relationship, and you can leverage the successful content for ads and our list currently has over 300K creators - happy to sort through the list and find some that directly relate to your business - impact, shareasale (now awin) CJ, we work with every one of these platforms, and set up your commission-only channel - let me know if you want to understand more about this process, happy to offer some guidance to help you move in the right direction

#europe - January 21, 2025 at 07:02 AM

I was doing some research earlier and as it turns out, Turkey seems to be a big exporter of high end cotton and so does Portugal

#email-sms - January 20, 2025 at 06:33 AM

Having migrated at least 2 clients from HubSpot to Klaviyo, all the way from 20,000 subscribers to 500K subscribers, I would say go with Klaviyo right off the bat. Integration with multiple tools will be a PIA since Klaviyo comes native with most reviews, renewals, subscriptions, gift notes etc., so you essentially work plug and play. Hubspot will land you doing custom work for the most part, and end up in a much more expensive place - Monthly costs may not be very different eventually but the manual work involved in making sure everything works fine is going to be a big part of using HubSpot. They're not built for DTC. That's my view.

#email-sms - January 03, 2025 at 07:52 AM

@Wiehan Britz I'm definitely intrigued, am always open to new ideas, will check them out

#email-sms - January 03, 2025 at 05:56 AM

Do not go with pricing as a deciding factor. Look at all the different ways you can leverage the features for the platform. Do each of them allow for segmentation like Klaviyo does, do they allow distribution of emails (even at the campaign level) like Klaviyo.... There's a ton of things to consider.. If Yotpo uses pay-per-send as a pricing model so if in a month you don't send you don't pay, remember, you're out of business if you're in a situation where you don't email for a month. So more than likely if you're sending the right number of emails, you'll possibly end up with the same pricing. Shopify invested $100mm in Klaviyo, so while it is worthwhile evaluating your options, my recommendation is always Klaviyo. this type of stats (see attached screenshot) Klaviyo consistently deliver

#jobs-and-talent - December 16, 2024 at 11:07 AM

What's their website currently

#paid-media - December 12, 2024 at 04:14 AM

We run a partnerships agency @Kevin Weatherman where my team can help you build product reviews/recommendations videos in exchange for a perpetual affiliate link

#uk - December 10, 2024 at 01:36 PM

I'll come.

#everything-marketing - December 09, 2024 at 09:39 PM

Count me in

#everything-marketing - December 09, 2024 at 06:32 PM

Following

#everything-marketing - December 09, 2024 at 05:01 PM

I'm doing strategy for a few brands, works love to compare notes

#email-sms - December 09, 2024 at 01:59 PM

@Wiehan Britz we've tried using Klaviyo in the past, but it kind of makes the process complex especially since we're sending up to 3post purchase emails to be read as transactional emails

They allow only one email per flow and that doesn't leave much room to a/b test and when we want to change anything it's another 24 hours for the approval

#email-sms - December 09, 2024 at 01:21 PM

78%

#email-sms - December 09, 2024 at 01:21 PM

No please don't use Klaviyo
Remember, Google considers Klaviyo IPs as "marketing" emails and hence the default to promos tab while the transactional emails are generally found under the updates tab.

You don't want your order confirmation and the similar emails in promo tabs, ever.

Use a third party service like mailgun (fairly simple to configure) if your development resources can do this

Else, you can get a third party app too. Insome cases we've gotten away with the default shopify setup but I normally like to keep the email experience in my direct control so I don't recommend you use Shopify for long term

#everything-marketing - December 09, 2024 at 01:00 PM

@Sankalp Bangwal
In theory, there are 4 category of affiliates you want to build:
1. Deals, Discounts, Coupon Codes, Loyalty Rewards Websites (not going to include any examples here, but think of sites like Retail-Me-Not) - Low commission (sometimes nil, as long as they can get a code to share with their audience) -- great for TOF awareness PLUS a lot of sales - we source a ton of traffic from sites like capital-one-shopping and the likes
2. Ad-Networks that do back-fill of ad-inventory on content sites like BuzzFeed, Forbes, etc. They are normally an amazing source of revenue because they will work on commissions as low as 3-5% and some of the biggest affiliate business for our clients comes from these categories.
3. Direct Affiliates (This is the type I imagine you're looking to build) - Bloggers, Newsletter publishers etc. - that you have a one-to-one relationship with, who take your banners/creative/text links either directly or through an affiliate partner network like commission junction and then run it on their lists/sites etc (most expensive in terms of commission rates as you pay them, you pay the network, and it is labor intensive - you have to manage the contracts, tracking pixels, fraud prevention, click injection that can fuck up your meta pixels etc)
4. Influencers on TikTok, Instagram etc., who will expect a sample, and/or a unique discount code to share with their audience, and then a commission or pay to post (TikTok makes it easy though, with their refundable samples and the affiliate network - IG & YT are getting their too and will be big in 2025)
Most social networks like IG, YT, & TT are now building an ecosystem to enable affilaite marketing, with a fat cut for themselves, and there's not much you can do about it, besides using them to power some sales, but building long term relationships with #1, #2, and #3 above directly.
You will need at least 3 type of contracts for these relationships, namely
1. Generic sales, lets' say 8% commission for all revenue up to a standard 10% discount code that you offer to everyone on your site
2. Discount Code based sales, so let's say you give them a unique 15% discount code to share with their audience, then you will give them only 3% commission and most wil be happy
3. Holiday Sales, like BFCM, Mothers Day etc. when you have excessive sales, so you either reduce your cookie tracking duration (15 days before the holidays) or you change your contract terms with relevant partners at the time of holidays
If all of this sounds complicated, don't be overwhelmed, it normally is more laborious than complex.
I have templates for a number of these, happy to share if you want let me know.
Remember - it's one of the most important channels for 2025 as it has the potential to beat Meta CAC by 20-40% in my experience
Overall, you need a strategy and a clear set of terms/conditions for all of them, or you can hire an agency (wink wink shameless plug 😉 ) and let them do this all for you, while you laugh your way to the bank
Happy to answer any questions you might have.

#wins-and-humblebrags - November 28, 2024 at 04:40 PM

just joined waitlist