David Baker's Profile
David Baker
Recent Messages
#tech-talk - April 10, 2025 at 04:35 PM
Thanks all! - Going to do a DEEP dive on agents for internal workflow and drive on this will connect with what I learn and see.
#tech-talk - April 09, 2025 at 06:01 PM
Hey all - Anyone have good experience either building custom AI agents or hiring a freelancer/agency to do them as a one-off?
Looking to build a few Agents (SEO creator, Topline Sales Analyst, Inventory Forecasting Analyst, Content -> Ads Video Editor) and looking to go from Novice to Smart pretty quickly but know I’d rather hire/buy vs build them myself given bandwidth/time constraints.
#jobs-and-talent - March 18, 2025 at 07:16 PM
You know how you think startups move quickly? WRONG Politics moves quickly - Former campaign people operate at an INSANE speed because the industry demands it.
Do you want a designer who moves at high quality and faster than you’ve ever seen?
My buddy Noah Witford is looking for some post election work (Contract or FT) and is wicked fast and great. Portfolio here but he is fantastic!
#general-chat - January 31, 2025 at 06:06 PM
Anyone who normally runs a President’s Day event - Are you changing up your language in 2025 given the political climate - or sticking with Presidents Day given its more about Founding Fathers than President Trump
#announcements - December 30, 2024 at 05:31 PM
@Jai Dolwani is THE GUY for this. Truly a masterclass waiting to happen here
#tiktok - December 14, 2024 at 06:14 PM
Given the Supreme Court isn’t going to stay the case and TT will be divesting - where are y’all planning on pivoting to here in the US?
Meta/IG?
YouTube?
????
#jobs-and-talent - December 11, 2024 at 05:59 PM
Jared Standefer
He has done stuff for us, Made-in and a few others. can’t recco him enough for Video editor
#amazon - July 18, 2024 at 01:40 PM
We also had some inventory pieces fall through but not that hard!
#amazon - July 18, 2024 at 01:40 PM
Oooofta that sucks!
#amazon - July 17, 2024 at 01:58 PM
Trying to get a sense of how Prime Day - Day 1 was for everyone. We had a fantastic day with more than double Prime Day LY but wondering if that is just consumer demand and PD growth for y’all or not.
#tech-talk - July 03, 2024 at 02:44 PM
Update here for future selves - Better Reports has this via Bundle Tag.
@Paolo C. - a little of both but moslty AOV driver.
Our hero single sku is $54, We built a bundle with our for $139 - value $193.
• This unlocks Free Shipping ($70 threshold) and either 28% off or a Free Hero sku when you buy the other 4 full price (both messaging works in ads for us)
Running ads against $139 AOV vs $54 AOV means we can squeeze a few extra dollars in CAC but boost aMER up significantly (2-3x)
When the margin profile on these products doesn’t shift that much with the discount it also move orders with these ads and aMER to be much more profitable for us
#tech-talk - April 22, 2024 at 04:50 PM
Agree - that’s where our head is at - We just don’t have anything to grab into.
I think realistically we are going to test adding in a dummy hidden product with a unique sku per bundle and adding that to the Bundle. That way we have a unique sku that is only in that bundle with $0.00 vale so we can track number of units of that bundle we sell.
#tech-talk - April 18, 2024 at 11:28 PM
We tried that but encountered issues with Netsuite that way 😕
#austin - April 18, 2024 at 06:00 PM
@Jai Patel also con: weather in summer. 105F for 2 months sucks
#tech-talk - April 18, 2024 at 02:02 PM
Has anyone used Virtual Bundles within Shopify (their native builder). We are having issues Reporting out on how many of Bundle A vs Bundle B we sell because the reporting just lists out all components sold not the total number of Bundles. - Curious if anyone has a solve or hack for this.
#jobs-and-talent - April 15, 2024 at 07:39 PM
We are hiring for a Digital Demand Planner / Forecaster. Covering DTC & Amazon working with my team (reporting up to CFO/COO)
If you are this person or KNOW this person PLEASE my DM’s are open!
#everything-marketing - March 05, 2024 at 03:59 PM
Thank you!
#everything-marketing - March 05, 2024 at 03:54 PM
Thank you!
#everything-marketing - March 05, 2024 at 03:17 PM
Does anyone know of a dynamic pricing tool that helps you find the optimum pricing strategy for a particular product?
#announcements - January 31, 2024 at 05:01 PM
Great episode but I’m biased. Here is the thread Nik referenced at the top of the episode on election ad spending hitting the market.
#austin - January 30, 2024 at 07:47 PM
We met Andra and her daughter - great brand! Didn’t realize BK Beauty was ATX based - love to see that!
#austin - January 30, 2024 at 04:57 PM
YUP - it went really well!
#austin - January 26, 2024 at 09:19 PM
Austin folks - If you are free Saturday come enjoy the nice weather and support our Pop-up on South Congress!
#tiktok - January 15, 2024 at 05:38 PM
I know Moiz has strong opinions on YotPo but they have an integration for TikTok shop to import your reviews now - a huge leg up on any established brands getting reviews social proof onto TTS.
#jobs-and-talent - December 11, 2023 at 11:10 PM
JD here @Deb Mukherjee @Shin Takeda - Full job posting is now up here!
#jobs-and-talent - December 08, 2023 at 10:16 PM
I am looking for an ecommerce manager to lead Product, Pricing, Promotion on our site of over 500 SKUs. You will have 2 jr people reporting into you. JD coming online next week but am open to start talking to any candidates this weekend!
#jobs-and-talent - December 08, 2023 at 10:13 PM
I’ve got a friend looking - not in this chat. If you are still looking, what’s the best place to send him?
#bfcm - November 23, 2023 at 04:08 PM
To any with PayPal express checkout we are seeing intermittent success with mobile express checkout on PayPal. Seems to be an issue on their end
#tiktok - November 08, 2023 at 06:25 PM
YUP
#tiktok - November 08, 2023 at 06:02 PM
Yep - it took adding ALL warehouses - which includes our Shopify POS location for our physical retail store - in order to get this fixed. Now to get them to delete that warehouse / unsync that inventory.
#tiktok - November 03, 2023 at 03:49 PM
Anyone seen issues in getting TTS set up where the item is not shippable to your address? We are using seller shipping (vs TT Shipping) and it works for some products to some states even though we have the shipping profiles/templates set up for all states/all products.
#cx-retention - September 17, 2023 at 03:37 PM
There are absolutely 2nd hand markets but for cosmetics/skincare that one is news to me.
#cx-retention - September 15, 2023 at 04:18 PM
RANDOM I KNOW - but does anyone know of a trend of reselling cosmetics/skincare via like a PoshMark?
Seems REALLY Sus to me but then again RealReal exists so I could see it being a thing
#paid-media - July 13, 2023 at 05:04 PM
We are in process of pivoting to a different platform and a much more managed process. Vetting others now. I misunderstood your question re: platform today.
#paid-media - July 12, 2023 at 03:36 PM
Kynship
#paid-media - July 12, 2023 at 03:36 PM
We ate the cost of shipping and COGS but that’s the only added costs
#paid-media - July 06, 2023 at 10:52 PM
$12.5k
#paid-media - July 06, 2023 at 10:24 PM
@Rajesh Jain - I used it and it was really solid but my leadership didn’t love the #UglyAds (not all were ugly btw) aspect of it so they killed it.
1,000 influencers outreached /mo, ~ 40% response rate and 40% post rate from that (avg 2 posts / person) so we got a lot of content in the market quickly.
#general-chat - July 05, 2023 at 11:04 PM
tl;dr - if you buy an email list from bankruptcy, can you email that list?
One of our old retailers is filing for bankruptcy and their list (including a lot of our customers and a highly target rich list of potential customers) is an asset for sale.
If we were to buy it do you:
1. Think it would be legal for us to email that list. Given that IP would be a part of our company seems like a very grey area.
2. Think we SHOULD email that list if we can?
#general-chat - July 05, 2023 at 11:01 PM
We didn’t have issues with customers complaining. But we also didn’t see the ROI we were looking for from it either so we decided to shutter it because the risk / feeling shady wasn’t worth low ROI
#paid-media - June 20, 2023 at 02:03 PM
For context on the 3-page checkout we saw 63% of sessions that reached checkout converted. Now that’s only 49%!
#paid-media - June 20, 2023 at 02:01 PM
Has anyone here migrated to OnePage Checkout and seen issues? We are seeing a 14pt DECREASE in checkouts completed (vs checkouts reached) with the new one-page checkout and that HAS to be something technically wrong.
Like users don’t prefer 3 pages of forms right?
#paid-media - May 22, 2023 at 02:54 PM
Also if you are in beatuy/fashion then Like to Know it / Reward Style is a solid option
#paid-media - May 22, 2023 at 02:54 PM
Kynship
#wins-and-humblebrags - May 12, 2023 at 04:02 PM
The BIG win for us was reducing the amount of SKUs in the warehouse so that we ware no longer sitting on our cash on the shelves. We historically have overbought and had lots of SKUs to deplete and we have gone through 40 of them so far
#wins-and-humblebrags - May 12, 2023 at 04:01 PM
Ads wise we had a founder-led message on meta organic and then pushed and did an in-house tiktok indicating the sale as well.
#wins-and-humblebrags - May 12, 2023 at 04:00 PM
We did a slice in email that had a slew of product (really showing a high volume of types of items) in the week leading up to the sale. We did dedicated teasers to both our engaged and our “dead list” to win back in the 72 horus before the sale as well. Then we opened it up to Early Access for our loyalists 24 hours early.
#wins-and-humblebrags - May 10, 2023 at 06:15 PM
It really is and this is only a fraction of it
#wins-and-humblebrags - May 10, 2023 at 03:59 PM
Humblebrag for certain but we launched a warehouse sale to get rid of a lot of excess inventory and yesterday - on a random Tuesday in May - drove +10% vs Black Friday.
If you have too much stock on hand consider a push. Most of our discounts are relatively small (for our brand) but we have a few big % off drivers to bring in the eyeballs. We did a teaser for the sale for a few days and have been pumping through our list to drive this growth.
Also - if you are interested in our products visit and help me boost today’s number even higher!
#jobs-and-talent - May 04, 2023 at 10:16 PM
Hi all - We are hiring a Site Merchandising Manager who can own the 4 Ps on our large assortment, help us lock in discounting & pricing strategy, and assist on CRO. Any suggestions of talent in your network would be super helpful!