#email-sms
Thread
We are currently at about 20k monthly revenue. We are paying 1k for email marketing and making a little over that in campaign based revenue each month, more from email flows. Does it make sense to keep this person on?
Typically in total your emails should contribute about 40% of your total revenue. Out of this the campaigns should contribute about 60-75%
If you're getting less revenue from campaigns and more from flows it's probably because you're not putting in as much effort as you should to build your campaigns calendar
@Sandeep Bansal What makes you say 40%? This seems like an arbitrary number with no weight behind it.
@Anthony Guynes unless you are super stretched for time, I'd argue you don't need someone to be running your campaigns at this point.
There are plenty of AI tools out there that are perfect for brands of your size where you want to keep on top of sending emails, but don't have the budget to work with a freelancer/agency. Cost efficient and very little time commitment on your side.
Which ai tools would you recommend for this?
For copy + design, check out
@Tobi Chapman not sure what weight works but I'm talking about average data from 300+ accounts that I've managed in the past 12 years.
Ideally we want to divide paid versus owned revenue in an even 50 50 split. Yes it's not always possible but we try and do it that way for the most part.
Out of the owned revenue the majority comes from emails and organic placements like SEO and organic social
The letter contributes to about 10 at best 15% so the emails land at about 35 to 40%
That has been our standard benchmark for almost 12 years now and if a client goes to 50% sometimes even 60% with email revenue that is a clear signal that the list is being over leveraged or they're not spending or managing their paid media as well as they should
@Wiehan Britz Any inputs from your experience
Personally, I would not pay $1k/m for someone to make just north of $1k/m from campaigns. Once the flows are set up theres not a ton of optimization they're doing on a monthly basis, especially at a level thats driving $20k/m total.
@Anthony Guynes happy to walk you through a demo of if you're interested.
You should be able to create / send the campaigns yourself (with about 15-30 mins spent on each email) and get to the same revenue you're at.
(disclaimer: im one of the founders)
Anecdotally, I've found brands with higher price points are converting more customers via email than paid channels. They require nurturing and email is a great place for the customer to make those considerations.
Rather than a 1k/mo person, I've had great success using Claude to generate a series of campaigns that build on each other along a typical conversion cycle (e.g. 30-90 days of campaigns). Takes 1-2hr/mo. The key is giving it high quality data, objectives, objections, etc. about your persona.
<@U08F65HUJBB> you can book time here!