#uk

Thread

Mallika Saharia June 20, 2025 at 11:39 AM

Hi Uk folks! Would any of you have a sense of what good email marketing consent rates generally in the Uk look like for retention marketing?

For context we’re a DTC beauty brand with product market fit in both US and UK but our reliance on paid socials is quite high for retention marketing- hence curious

Ty in advance :)

Anubhav Narula June 20, 2025 at 01:06 PM

@Wiehan Britz helps brands with retention marketing

Mallika Saharia June 23, 2025 at 10:07 AM

<@U07JBDJH8KW> yes exactly- opt-in rate. Got it! Thanks for that. Also sounds about right. Didn’t know if we were tracking low/ high so wanted to get a sense

Will Laurenson June 26, 2025 at 10:06 AM

@Tobi Chapman