#bfcm

How we all doing?! We launched our offer yesterday, but spent a second warming it up first

Couple quick learnings from our end.

• Ads leading with the offer first are smashing on CPAs vs ads presenting the value prop. (Aka, “$300 off Lifeforce” beats “Proactive medicine at $300 off”
• “Get $300 off” for some reason is losing to like every other conceivable CTA (Take $300 off)
• $300 off is beating 54% off by a country mile at the moment