#bfcm
Thread
Miriam Shanahan
November 12, 2023 at 06:38 PM
How is everyones early BFCM ramp up been going (Oct versus Nov performance, ability to spend, topline versus profit gains, ad performance)? Would love to hear from anyone/everyone, but also any mid-size businesses here ⚡⚡
Rose Mayo
November 13, 2023 at 01:00 AM
November is rough unless you're already on sale/advertising your best deals - conversion has been slow to pick up IMO
Miriam Shanahan
November 15, 2023 at 12:46 AM
@Peter Quadrel whats your general split on PR vs RT during this period? Any channel performance insights (general) you can share?
Peter Quadrel
November 15, 2023 at 11:13 AM
80/20 week 1 70/30 week 2 60/40 week 3 50/50 week 4. @Miriam Shanahan