#ops-inventory

Amazon

Thread

Amanda Berg May 16, 2024 at 08:20 PM

Roughly how long does it take for a brand to get set up on Amazon for the first time?

Doğu - Amazon Ads Verified Partner May 16, 2024 at 08:23 PM

Depends on what your definition of set up is.

If you mean listing optimization, could take you a couple days.

If you mean ppc campaigns, that varies on how complex you want to be.

If you mean getting sales… that’s a variable that doesn’t have a definitive answer.

But share your questions here - guys like @Gurdeep Sahota, @Fred McKinnon, and I are always happy to help. :)

Amanda Berg May 16, 2024 at 08:24 PM

Meaning setting up a seller profile, getting inventory from 3PL to Amazon, and going live!

Fred McKinnon May 16, 2024 at 08:28 PM

@Amanda Berg hey I’m sitting in the closing session at Sellers Summit but will reply in more detail soon. You don’t want to rush this. You can be live within a few days but as someone who has been on Amazon for 20+ years and as an agency owner managing dozens of other brands - I’ve seen a lot of hiccups. I’ll get you more info within 24 hours. Standby.

Gurdeep Sahota May 16, 2024 at 08:30 PM

@Doğu - Amazon Ads Verified Partner thanks for the shoutout.

Hey @Amanda Berg, we typically need 60-90 days depending on the category. This would mean the skus have a completed listing, and inventory is in FBA ready to be bought. Jump into the dms if you wanna get into specifics?

Shaff Qureshi May 16, 2024 at 08:52 PM

This depends on the amount of listings you have. Inventory being sent to Amazon and the checking-in process can take 2 weeks alone. Otherwise, the real work is in the back-end process of the listing (flat files suck!)

Speculating you have 10-30 listings and inventory is local, I’d estimate 45 days max. @Amanda Berg

Katie Kay May 16, 2024 at 11:08 PM

I think it can be done in a high quality way in 1-2 months easily if you don’t run into major hiccups (which can happen very unexpectedly with Amazon) and don’t have a very large number of listings to create.

Shin Takeda May 16, 2024 at 11:34 PM

❤️

Amanda Berg May 17, 2024 at 05:16 PM

Thanks all for the insight — much appreciated!